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All Journal JURNAL MANAJEMEN JURNAL EKOBIS DEWANTARA BASKARA: Journal of Business and Entrepreneurship Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata EKOMABIS: Jurnal Ekonomi Manajemen Bisnis International Journal of Multidisciplinary Approach Research and Science TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Irfal, Irfal
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Other

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Journal : JURNAL MANAJEMEN

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THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Desafitri RB, Linda; Irfal, Irfal; Widyastuti, Novita; Mayasari, Ira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Desafitri RB, Linda; Irfal, Irfal; Emier Osman, Ismeth
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Agus Riyadi Amalia Mustika, Amalia Arianto, Wahyu Chairani, Alda Devita Gantina Emier Osman, Ismeth Haryo Wicaksono, Haryo Haryono, Joko Heny Ratnaningtyas Justin, Brian Linda Desafitri RB Mayasari, Ira Meirafina, Alvira Novita Widyastuti, Novita Pangkerego, Eduard Rudolf Sakti, Pricilia Johani Tri Djoko Sulistiyo, Tri Djoko