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All Journal Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Widya Sandhi: Jurnal Kajian Agama, Sosial dan Budaya Jurnal Ilmu Komunikasi Sophia Dharma: Jurnal Filsafat Agama Hindu dan Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu BICARA: Jurnal Ilmu Komunikasi Widya Kumara: Jurnal Pendidikan Anak Usia Dini Moneter : Jurnal Ekonomi dan Keuangan Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Digital Media Communication
Sayu Kadek Jelantik
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Komunikasi Penyiaran Pada Program Berita “Nusa Tenggara Barat Hari Ini” Yanti, Komang Yogi; Juniawan, Ida Bagus Heri; Jelantik, Sayu Kadek
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 2 (2023): Samvada November 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i2.1316

Abstract

Broadcast communication in the digital era, especially television media, has experienced very strict selection in the last few decades. Media corporations compete fiercely to captivate viewers with news coverage that provides insight and conveys information to the public. The West Nusa Tenggara TVRI News Program still exists to this day, although so far it has received little attention from the public. This research aims to identify the form, process and impact of broadcast communication on the news program "West Nusa Tenggara Today" broadcast by TVRI West Nusa Tenggara. Using a qualitative approach and data collection techniques using non-participant observation and using agenda setting theory to dissect each problem formulation. The research results show that the form of broadcast communication on the news program "West Nusa Tenggara Today" is carried out by verbal communication using language symbols. The communication process occurs when humans interact. The mass communication process is the delivery of messages from communicators to communicants using media as a tool to support the widespread dissemination of information. The impact of the news broadcast is to provide change, namely the knowledge gained. Viewers can obtain the latest information through well-communicated news broadcasts. The negative impact is that the broadcast that is broadcast can cause differences in perception regarding the meaning of the message, which will cause divisions.
KOMUNIKASI EFEKTIF PUBLIC RELATIONS DALAM MENINGKATKAN KINERJA DAN PELAYANAN PRIMA Utama Putra, I Putu Gede Untung; Jelantik, Sayu Kadek; Adnyana, Ida Bagus Dirga Wira
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1715

Abstract

Public relations communication is a communication tool between an institution and the community. Public relations communication activities are carried out by public relations officers who are in charge of distributing information and services to the public. The purpose of the article is to analyze the effectiveness of public relations communication at the Office of the Ministry of Religion of West Lombok Regency. Using mathematical theory to answer supporting and inhibiting factors. This research uses a descriptive qualitative approach with the research subject on public relations communication activities at the West Lombok Regency Ministry of Religion office. Primary data is in the form of information data from public relations members and the fostered community in the West Lombok Regency area. Data collection techniques using observation, interviews, and documentation techniques. The results show that the effectiveness of public relations communication in excellent service to the community in West Lombok Regency consists of human resources that are still lacking in the public relations team, a digital information system that has not been maximized, and a programmed information system and community services in the public relations team. Supporting factors include information services and community development in collaboration with the Hindu and Islamic Bimas sub-units, support for access to information on the kemenagntb.com website, the availability of sufficient budget to fund the public relations work system in community services.
INTERCULTURAL COMMUNICATION IN INTERETHNIC FAMILIES IN PAGUTAN BARAT VILLAGE, MATARAM CITY Widiantari, Made; Jelantik, Sayu Kadek; Astraguna, I Wayan
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11589

Abstract

This research is based on phenomena observed by the researchers where families with different ethnic backgrounds maintain harmony within the family and community despite their diverse ethnicities. Therefore, this research analyzed the factors, forms, and impacts of intercultural communication in interethnic families in Pagutan Barat Village, Mataram City. The method used is qualitative, employing non-participant observation for data collection. Primary data sources include three married couples, community leaders, neighborhood heads, and religious figures, gathered through semi-structured interviews and documentation. Secondary data sources include books, journals, and photographs. The analysis involves three stages: data reduction, data presentation, and conclusion drawing. The study utilizes Communication Accommodation Theory and Interpersonal Communication Theory to analyze the research questions. The results indicate that love and family are the main factors leading to interethnic marriages. The forms of communication used include verbal and non-verbal communication, intrapersonal communication, and interpersonal communication. The positive impacts of intercultural communication in interethnic families are the integration of values and traditions, uniting differences through joint activities, conflict resolution, and space management, the use of a common language, and a broader community. However, the negative impacts include potential internal conflicts arising from differences in religious symbols, rituals, and space arrangements.
Komunikasi Ritual Pandita dalam Upacara Keagamaan Hindu Jelantik, Sayu Kadek; Subadra, Dewa Made Kutha; Sudarsana, I Wayan Putu
Sophia Dharma: Jurnal Filsafat, Agama Hindu, dan Masyarakat Vol 7 No 2 (2024): SOPHIA DHARMA
Publisher : Program Studi Filsafat Agama Hindu IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ritual communication carried out by the Pandita is an important aspect in maintaining spiritual connectedness between the people, the universe, and God. This analysis will examine how the Pandita uses symbols, language, and gestures in religious ceremonies to convey religious messages and build a deep spiritual atmosphere. The purpose of this study is to analyze the process of ritual communication of the pandita in Hindu religious ceremonies. The research method used is qualitative descriptive with data collection techniques, namely observation, interviews and documentation. The results of the study are the Central Role of the Pandita as a spiritual mediator who connects Hindus with God through religious rituals and also conveys religious and moral values. Ritual communication in Hindu religious ceremonies involves the use of symbolic language, such as mantras, and sacred objects (fire, incense, tirta) that have deep spiritual meaning. This symbolism enriches the communication process between the people, the pandita, and divine power. Mantra as Sacred Communication in Mantras spoken by the pandita in Sanskrit or Old Balinese are a form of verbal communication that is considered to have spiritual power. Non-Verbal Communication: Body movements and ritual attitudes carried out by the pandita during the ceremony are also important forms of communication. Social and Cultural Functions: Ritual communication led by the pandita plays a role in strengthening social cohesion and cultural identity in the Hindu community. Ritual ceremonies not only function as a spiritual means, but also as a medium to strengthen relationships between community members and maintain cultural heritage. Education and Transformation of Religious Values ​​act as educators who convey Hindu teachings directly through rituals. Through ceremonies, pandita teaches moral values, ethics, and religious teachings that are relevant to the lives of the people. The ritual communication of the pandita in Hindu religious ceremonies is a complex and profound process, involving various forms of communication, both verbal and non-verbal, to convey spiritual messages, strengthen social ties, and maintain the cultural identity of the Hindu people.
DETERMINASI KEPUTUSAN PEMBELIAN BERDASARKAN BRAND IMAGE DAN BRAND TRUST PADA PRODUK IPHONE DI KOTA MATARAM Putri, Ni Nyoman Ngurah Destri; Sudarma, I Made; Jelantik, Sayu Kadek
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2422

Abstract

Consumer purchasing decisions are influenced by brand image and trust. The simultaneous influence of brand image and brand trust on iPhone product purchases in Mataram City was studied in this study using quantitative methodology. Data collection methods with observation, documentation, and questionnaire distribution. The sampling used was the accidental sampling technique using certain criteria in sampling with the calculation of the Lemeshow formula totaling 96 respondents. The analysis method used was multiple linear regression. The results of the study obtained in this study were that brand image did not have a partial effect on purchasing decisions with a small t count from the t table, namely 1.759 <1.985 and a significance value greater than 0.05, namely 0.082. Brand trust had a partial effect on purchasing decisions with a t count greater than the t table, namely 6.465> 1.985 and a significance value less than 0.05, namely 0.000. Brand image and brand trust simultaneously influence purchasing decisions with a calculated F value greater than the F table, which is 49.219> 3.09 and a significance value smaller than 0.05, which is 0.000. The determination coefficient test obtained in this study was 0.504 or 50.4%. This means that brand image and brand trust have a 50.4% influence on purchasing decisions. So it is concluded that brand image has no influence, because there are other factors that influence consumers in making purchasing decisions, namely brand trust.
Strategi Penetapan Harga Penawaran untuk Memenangkan Tender pada PT.Vidya Radeva Artha Ayu Ika Puri; Sayu Kadek Jelantik
Moneter : Jurnal Ekonomi dan Keuangan Vol. 3 No. 2 (2025): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v3i2.1299

Abstract

The purpose of the study was to determine the form of pricing strategy, the implementation of pricing strategy and the implications of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha. The research methodology used a descriptive qualitative method, with observation, interview, and documentation data collection techniques. The results of this study consist of three important points, namely: The form of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha, namely the cost-plus pricing strategy, the value-based pricing strategy, and the penetration pricing strategy (low pricing). The process of the bidding pricing strategy to win the tender at PT. Vidya Radeva Artha is from the cost of goods added to other costs which are then carried out by increasing the profit margin by 10% -60%. The implications of the cost-based pricing strategy are carried out for middle-type tenders, namely tenders with quantities that are neither large nor small, the cost-based pricing strategy is carried out for special custom tenders from PT. Trakindo, namely tenders with quantities that are not large but are certain to win the tender, and finally the penetration pricing strategy is carried out for consumer goods tenders with quantities that are large compared to other tenders.
Manajemen Komunikasi Tradisi Dan Modernitas Dalam Perayaan Hari Raya Nyepi Di Lombok Jelantik, Sayu Kadek
Sophia Dharma: Jurnal Filsafat, Agama Hindu, dan Masyarakat Vol 8 No 1 (2025): SOPHIA DHARMA
Publisher : Program Studi Filsafat Agama Hindu IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sd.v8i1.2492

Abstract

This study aims to examine the communication management that takes place in the Nyepi Day celebration in Lombok, with a focus on the integration between local traditions and the influence of modernity. Nyepi Day is one of the holy days in Hinduism that has deep meaning in the teachings of the Vedas, and involves a series of profound and symbolic rituals. In the context of Lombok, the Nyepi celebration shows the interaction between traditional communication maintained by the indigenous community and the use of digital media that is increasingly growing, especially among the younger generation. The research method used is a qualitative approach with descriptive analysis. Data were collected through in-depth interviews with religious leaders, customary leaders, and Hindu youth in Lombok, as well as participant observation of the procession and digital communication related to Nyepi. This study also examines the theory of ritual communication, new media theory, and diffusion of innovation theory to explain the dynamics of communication that occurs. The results of the study indicate that although digital media plays an increasingly large role in disseminating information about Nyepi, traditional communication involving direct interaction between community members and the delivery of religious teachings by customary leaders still plays an important role in strengthening the spiritual meaning of the celebration. The integration of social media and other digital platforms has succeeded in expanding the reach of information and increasing community participation, but also presents challenges in maintaining the depth of religious and cultural values. In conclusion, communication management in the Nyepi Day celebration in Lombok shows success in combining traditional and modern elements, creating an inclusive communication space, and strengthening the religious and social identity of the Hindu community. This study contributes to the understanding of adaptive religious communication management in the digital era.
Strategi Manajemen Komunikasi Public Relation Untuk Meningkatkan Pelayanan Prima Di Kantor Kementerian Agama Kabupaten Lombok Barat Jelantik, Sayu Kadek; Dasih, I Gusti Ayu Ratna Pramesti
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2532

Abstract

This study aims to examine the public relations (PR) communication management strategy in improving excellent service at the Office of the Ministry of Religious Affairs of West Lombok Regency. The background of this study is based on the importance of effective communication between government institutions and the community in creating quality public services. The approach used in this study is qualitative with descriptive methods. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation studies of internal office parties and community users of the service. The results of the study indicate that the PR communication strategy implemented includes planning targeted communication messages, utilizing information media such as social media and bulletin boards, and interpersonal approaches through direct services. This strategy has been proven to be able to increase public understanding of service procedures, build public trust, and strengthen the positive image of the institution. However, the study also found several obstacles such as limited human resources trained in the field of communication and the suboptimal periodic communication evaluation system. This study concludes that PR communication management that is designed systematically and contextually plays an important role in supporting excellent service. Strengthening communication capacity, using appropriate media, and involving the community in the communication process are the keys to creating effective, efficient, and humanistic public services. The implications of this study are expected to be a reference in developing PR strategies in other government agencies.
Peran Komunikasi Efektif dalam Kehidupan Sehari-hari I Gusti Agung Satria; Rieka Yulita Widaswara; Sayu Kadek Jelantik
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.4864

Abstract

Effective communication is a fundamental aspect of human life that plays an important role in building harmonious interpersonal relationships, both in the family, education, and organizational environments. This study aims to analyze the role of effective communication in everyday life, analyze the benefits of effective communication in everyday life, the application of effective communication in the family, school and campus or organizational environment so as to determine the impact of effective communication in various environments based on theory and previous research results. Through the literature study method, it was found that effective communication not only involves delivering clear messages, but also listening with empathy and creating a shared understanding. The benefits of effective communication include misunderstandings that occur when communicating, increasing cooperation in various activities, and achieving common goals. The application of good communication in various contexts, such as family, campus, and society, shows a significant positive impact on the quality of relationships, life satisfaction, and productivity. Therefore, developing effective communication skills is an important investment to achieve personal and professional goals.
SIMBOLISME DAN MAKNA TEOLOGIS SUDHI WADANI DALAM KERANGKA FILSAFAT HINDU Jelantik, Sayu Kadek
Sophia Dharma: Jurnal Filsafat, Agama Hindu, dan Masyarakat Vol 8 No 2 (2025): SOPHIA DHARMA
Publisher : Program Studi Filsafat Agama Hindu IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sd.v8i2.3245

Abstract

This study aims to examine the symbolism and theological meaning contained in the structure of the Sudhi Wadani ceremony through a Hindu philosophical approach, particularly those derived from the Vedas, Upanishads, and tattwa teachings. The research method uses a qualitative approach with observation techniques, in-depth interviews, and document studies with religious practitioners, traditional leaders, and relevant religious texts. The results of the study show that each stage of the Sudhi Wadani ceremony, from physical and spiritual cleansing, chanting mantras, offering banten, to the declaration of dharma, contains symbolism that represents the process of self-purification, transformation of consciousness, and reaffirmation of the relationship between Atman and Brahman. The theological meaning of Sudhi Wadani is oriented towards personal purification and the affirmation of life ethics through Tri Kaya Parisudha and the realization of the concept of moksha as the ultimate goal of humankind. Sudhi Wadani is not merely a ceremonial ritual, but a practice of Hindu philosophy of life that emphasizes the transformation of consciousness towards spiritual purity. The symbolism present in this ritual depicts the process of humankind's return to its true self (Atman), while its theological meaning emphasizes the cosmic connection between humans, nature, and Brahman. Thus, Sudhi Wadani has strong relevance as a spiritual practice that unites aspects of ritual, theology, and philosophy into a unified whole.
Co-Authors Adnyana, Ida Bagus Dirga Wira Ayu Ika Puri Dasih, I Gusti Ayu Ratna Pramesti HARNIKA, NI NYOMAN I Gusti Agung Satria I Kadek Dwi Jendra Panida I Ketut Putu Suardana I MADE SUDARMA I Wayan Ardhi Wirawan I Wayan Astraguna IDA KADE SUPARTA Juniawan, Ida Bagus Heri Maulany, Nazala Noor Ni Putu Sasmika Dewi Puja Alingga Sugyana Putri, Ni Nyoman Ngurah Destri Rieka Yulita Widaswara Subadra, Dewa Made Kutha Sudarsana, I Wayan Putu Utama Putra, I Putu Gede Untung Widiantari, Made Yanti, Komang Yogi