Claim Missing Document
Check
Articles

Found 12 Documents
Search

Analysis of Bank Customer Service Strategies in The Pandemic Time of Covid-19 Sugara, Asep; Kaonang; Dedy Kustyono; Chandra Dwinugraha
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.3

Abstract

This study aims to identify customer service strategies on the value of expectations and service satisfaction that customers receive. The research method used is quantitative, the research sample used is a simple random sampling method, with a size of 100 customers at Bank BRI KCP Taman Palem, West Jakarta. Indonesian. The collected data were analyzed using a Cartesian diagram. The results of the study were able to identify services and the level of customer satisfaction on the quality of company services from the five service measurement tools, the results were distributed into four quadrants, namely: the reliability dimension was in Quadrant I, the responsiveness dimension was in Quadrant II, the assurance dimension was in Quadrant III and empathy, and tangibility is in Quadrant IV. Based on these results, it is recommended that BRI Bank performs refinement and improvement of several current customer service strategies so that the five dimensions of customer service are at coordinate points in quadrant I.
Community Participation in Cultural Preservation in Gerendeng Pulo Village, Karawaci District, Tangerang City Pratala, Esaka; Sugara, Asep; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 1 (2024): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i1.303

Abstract

This research aims to describe community participation in cultural preservation in Gerendeng Pulo Village. Based on the research results, information was obtained that there is a form of community participation in Gerendeng Pulo Village to preserve Chinese ethnic culture, namely the participation of workers in mutual cooperation to improve a clean, neat and green environment with the concept of Chinese cultural values ​​to eliminate the stigma of slum villages becoming cultural villages, participation property, namely donations of money and goods which are managed by the community and then used for cultural preservation purposes. Participation in constructive ideas such as the idea of ​​thematic improvement of Gerendeng Pulo village and providing the concept of cultural preservation through the implementation of Cap Go Meh activities as a promotion to introduce Gerendeng Village. Pulo, Participation takes the form of ability or expertise that is used to encourage, mobilize and motivate the people of Kampung Gerendeng Pulo to be actively involved in improving the environment and preserving culture. The Tangerang City Government needs to be responsible for supporting the development and preservation of culture in Gerendeng Pulo Village from various aspects, to provide stimulus and not provide excessive intervention.