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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis
Sillia, Nova
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Physics Social Sciences

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MEMBANGUN PERILAKU KONSUMSI MELALUI PENGETAHUAN KONSUMEN BERBASIS KOMUNITAS (SUATU KAJIAN LITERATUR) Sillia, Nova; Hellyward, James; Jafrinur; Noer, Melinda
AGRIPITA JOURNAL Vol 1 No 2 (2017): Jurnal Agribisnis dan Pembangunan Pertanian
Publisher : Agripita Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.17 KB)

Abstract

The purpose of this study was to understand the concept of knowledge and the consumption behavior creation through the consumer knowledge-based community. This paper obtained by read, summarize and synthesize book and article obtained from international and national journals. The results of this literature review showed that consumer knowledge is a major factor to create the consumption behavior. Various efforts to increase knowledge has been done through a variety of sources and media-based individuals, corporations and governments. It is not effective to create consumption behavior. Consumers will be motivated to behave because their belief to the information sources. Community is a medium for consumers to share their experiences. Therefore, community can create consumption behavior effectively.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN KONSUMEN DALAM MENGONSUMSI PRODUK MINUMAN BIONAS Lara, Dini; Alfikri; Sillia, Nova
Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Vol. 2 No. 1 (2024): Mei 2024
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/ekonomipedia.v2i1.189

Abstract

. Bionas drinks are a new product on the market so it is important to identify consumer satisfaction. This research was conducted to analyze the demographic characteristics of consumers of Bionas products and the influence of consumer satisfaction factors in consuming Bionas probiotic drinks. This research was conducted from February to March 2024 using quantitative data from 105 respondents taken by purposive sampling. Respondents were selected from consumers who had consumed Bionas drinks. Data was obtained through a questionnaire and analyzed using the classic assumption test, multiple linear regression. The results of consumer demographic research state that women (63%), aged 17–27 years (59%), and most are students (49%). Most consumers have an income of less than IDR 1,000,000 per month (72%). Statistical analysis shows that the relationship between the independent and dependent variabels is very strong (R = 92.3%). R2 of 84.4% of the variation in consumer satisfaction can be explained by these variabels, while the remaining 15.6% is influenced by other factors not discussed in this research. The F test shows that overall the independent variables have a significant effect on consumer satisfaction. The t test results stated that product innovation, product quality and promotion had a positive and significant effect on consumer satisfaction, while product design and price had no significant effect.
Karakteristik Demografi Konsumen Kafe Kopi di Kota Padang Sillia, Nova; Raeza Firsta Wisra; Indria Ukrita; Mukhlis; John Nefri; Siska Fitrianti
JURNAL AGRIBISNIS Vol. 14 No. 2 (2025): Jurnal Agribisnis Volume 14 No 2 Tahun 2025 (In progress)
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i2.4139

Abstract

Pertumbuhan industri kafe kopi di Kota Padang mengalami peningkatan seiring dengan tren konsumsi kopi yang semakin populer, khususnya di kalangan generasi muda. Kondisi ini menuntut pelaku usaha kafe untuk memahami karakteristikkonsumennya untuk meningkatkan daya saing dan memepertahankan eksistensi usaha. Penelitian ini bertujuan untuk menganalisis karakteristik demografi konsumen kafe kopi di Kota Padang serta merumuskan strategi pemasaran yang sesuai untuk pengembangan usaha kafe kopi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 109 responden yang aktif mengunjungi kafe minimal satu kali dalam sebulan. Data dikumpulkan melalui kuesioner dan dianalisis secara deskriptif menggunakan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa mayoritas konsumen adalah perempuan, berusia 26–35 tahun, berstatus pelajar/mahasiswa, memiliki pendidikan tinggi, dan berpendapatan di bawah Rp3.000.000. Temuan ini menunjukkan bahwa kafe kopi tidak hanya menjadi tempat konsumsi, tetapi juga ruang sosial dan gaya hidup. Oleh karena itu, strategi pemasaran yang disarankan mencakup penyesuaian harga, penyediaan fasilitas yang mendukung produktivitas, serta pendekatan digital yang komunikatif. Hasil penelitian ini diharapkan dapat menjadi dasar pengembangan layanan dan strategi pemasaran yang lebih efektif bagi pelaku usaha kafe di Kota Padang. The growth of the coffee shop industry in Padang City has increased in line with the rising trend of coffee consumption, particularly among younger generations. This condition requires cafe business actors to understand the characteristics of their consumers to increase competitiveness and maintain the existence of their business. This study aims to analyze the demographic characteristics of coffee shop consumers in Padang City and to formulate appropriate marketing strategies for coffee shop business development. A quantitative approach was employed through a survey method involving 109 respondents who actively visited coffee shops at least once a month. Data were collected via questionnaires and analyzed descriptively using statistical software. The results show that most consumers are female, aged 26–35, students, with higher education backgrounds, and earn less than IDR 3,000,000 per month. These findings indicate that coffee shops serve not only as places for coffee consumption but also as social and lifestyle spaces. Therefore, the recommended marketing strategies include competitive pricing, providing facilities that support productivity, and adopting a communicative digital marketing approach. This study is expected to serve as a reference for developing more effective services and marketing strategies for coffee shop entrepreneurs in Padang City
RELATIONSHIP BETWEEN CONSUMER KNOWLEDGE AND FRESH COW MILK CONSUMPTION IN WEST SUMATERA Sillia, Nova; Hellyward, James; Noer, Melinda
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.665 KB) | DOI: 10.31186/jagrisep.21.1.1-12

Abstract

Consumer knowledge builds a consumer perception. This perception can influence consumer preferences and behavior. Previous research has explained the relationship between consumer knowledge and consumption, primarily focusing on product knowledge. In contrast, consumer knowledge is not only about products knowledge but also purchasing and usage knowledge. This study aims to identify consumer knowledge about the product, purchase, and usage of fresh cow milk and analyze its relationship with the level of consumption of fresh milk. Consumer product knowledge variables are differences and benefits of the product. Consumer purchasing knowledge variables are price and place of purchasing. Consumer usage knowledge variables are storage and post-storage processing. Consumer knowledge level was analyzed using the quantitative descriptive method, and the relationship between knowledge and consumption level was analyzed using Chi-square analysis. This study explains that consumers have excellent purchasing knowledge, followed by product knowledge and usage knowledge. It means that increasing consumer knowledge is needed to increase the product, purchasing, and usage knowledge. This study also explains that fresh cow milk consumption depends on consumer product knowledge.
ANALISIS KOMPARASI KELAYAKAN USAHA TANI JAGUNG POLA KEMITRAAN DAN MANDIRI Sillia, Nova; Ismawati, Iis; Fitrianti, Siska; Nofianti, Sri; Raflis, Hidayat; Hanum, Latifa
JURNAL AGRIBISNIS Vol. 12 No. 2 (2023): Jurnal Agribisnis Volume 12 No 2 Tahun 2023
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v12i2.2832

Abstract

Analisis kelayakan usaha penting dilakukan untuk menentukan kontinuitas suatu usaha. Usaha tani jagung di Nagari Taram yang merupakan sentra produksi jagung pipil di Kabupaten Lima Puluh Kota, dilakukan dengan dua pola yaitu bermitra dan mandiri. Penelitian ini bertujuan untuk menganalisis perbedaan kelayakan usaha tani jagung dengan pola kemitraan dan pola mandiri. Teknik pengumpulan data melalui observasi dan wawancara dengan bantuan kuesioner. Penelitian ini melibatkan 96 petani jagung dengan teknik stratified random sampling. Kelayakan usaha diukur dengan variabel R/C ratio. Studi komparasi kelayakan usaha tani jagung bermitra dan mandiri digunakan uji t. Hasil penelitian menjelaskan usaha tani jagung dengan pola kemitraan lebih layak untuk diusahakan dari pada pola mandiri. Hal ini didasarkan dari hasil R/C ratio usaha tani jagung pola kemitraan (2.41) lebih besar dibanding pola mandiri (1.60). Feasibility study is important to determine the viability of a business. Corn farming in Taram sub-district which is the center of corn production in Lima Puluh Kota district, is carried out using two patterns, namely partnership and independence. This research aims to analyze the differences in the feasibility of corn farming businesses with partnership and independent patterns. Data was collected through observation and interviews with the help of questionnaires. This research involved 115 corn farmers using a stratified random sampling technique. Feasibility study is measured by the R/C ratio variable. Comparative study of the feasibility of partnered and independent corn farming uses the t test. The results of the research explain that corn farming with a partnership pattern is more feasible to operate independently. This is based on the results of the R/C ratio of partnership pattern corn farming (2.41) which is greater than independent (1.60).
Characteristics of Production Factors and Production of Zero Tillage System Rice Farming Mukhlis, Mukhlis; Ismawati, Iis; Sillia, Nova; Fitrianti, Siska; Ukrita, Indria; Wisra, Raeza Firsta; Raflis, Hidayat; Hendriani, Riva; Hanum, Latifa; Ibrahim, Hasan; Nofianti, Sri; Marta, Andrik; Sari, Nila
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8542

Abstract

Zero tillage system is able to prepare the land for plants to grow and produce well by paying attention to the ecological balance of the environment, especially water and soil. The purpose of this study was to determine the characteristics of production factors and production characteristics of rice paddy farming with no-tillage system. This research used descriptive method, conducted in Taram village, Harau sub-district. Sample determination using snowball sampling method, with a total sample of 50 farmers. Data collection by interview using questionnaires for primary data and documentation method for secondary data. Data analysis used qualitative descriptive analysis with a triangulation approach. The results showed the characteristics of production factors include: paddy field area 0.25 - 2.0 ha, seed requirement 8 - 60 kg/acre, compost fertiliser 0.25 - 2 tonnes/acre, Urea fertiliser 25 - 200 kg, NPK Phonska fertiliser 25 - 200 kg, herbicide 1 - 3 litres, insecticide 1 - 2 litres, labour consists of labour within the family and labour outside the family, including: Labour and female labour, and capital consists of cash, hoes, and knapsack sprayers. The amount of farm labour can be reduced by up to 145%, especially in land preparation activities, because there is no tillage and only spraying of residual rice stalks and weeds. Rice production characteristics: Total production of 800 - 6,200 Kg/acre, with an average of 2,262.80 Kg. The selling price of rice production was IDR 7,500/kg - IDR 7,800/kg, with an average of IDR 7,710/Kg.
Co-Authors Alfikri Hasan Ibrahim Hendriani, Riva Indria Ukrita Ismawati, Iis Jafrinur James Hellyward John Nefri Lara, Dini Latifa Hanum Marta, Andrik Melinda Noer Mukhlis Mukhlis Mukhlis Nila Sari Nofianti, Sri Raeza Firsta Wisra Raflis, Hidayat Siska Fitrianti Siska Fitrianti Ukrita, Indria Wisra, Raeza Firsta