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The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia Susilawati, Agnes Dwita; Wahyudi, Farid; Putra, Wira Pramana; Supriyanto, Wawan; Limpo, Lita
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 03 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i03.244

Abstract

This research investigates the impact of digital user experience (DUE) on brand perception and consumer loyalty within the burgeoning e-commerce industry in Indonesia. Through a quantitative analysis involving 150 e-commerce users, the study examines the relationships between DUE, brand perception (BP), and consumer loyalty (CL) using structural equation modeling (SEM) with Partial Least Squares (PLS) 3.0. The findings highlight the significant positive associations between DUE and both BP and CL, emphasizing the crucial role of user-centric digital platforms in shaping consumer behavior and fostering brand loyalty. Furthermore, the study elucidates the mediating role of BP in the relationship between DUE and CL, underscoring the importance of cultivating favorable brand perceptions to enhance consumer loyalty. These insights offer valuable implications for e-commerce businesses seeking to optimize their digital strategies and cultivate enduring customer relationships in the dynamic Indonesian market landscape.
Early Detection Decision Support System for Diabetes at Nediva Husada Pagelaran Clinic Using Certainty Factor Method Firdaus, Mukhamad; Wahyudi, Farid
Jurnal Teknologi Informasi Universitas Lambung Mangkurat (JTIULM) Vol. 11 No. 1 (2026)
Publisher : Fakultas Teknik Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jtiulm.v11i1.502

Abstract

The low public awareness regarding early symptoms of Diabetes Mellitus at Nediva Husada Pagelaran Clinic poses a significant challenge to early detection and disease prevention efforts. Late detection often worsens the patient's condition due to untimely treatment. This study aims to develop a web-based Decision Support System (DSS) as an early screening tool for diabetes risk using the Certainty Factor (CF) method. This method was selected for its ability to handle uncertainty in symptom data experienced by patients. The research began with data collection through observation and expert interviews to determine symptom weights. System development utilized the Rapid Application Development (RAD) method, encompassing planning, design, and implementation phases. Test results indicate that the system is capable of providing early detection recommendations that are mathematically consistent with CF calculations when compared to manual calculations. Furthermore, black box testing demonstrated that all system functions operated correctly, achieving a 100% success rate in accordance with the defined functional requirements. It is important to note that this system serves as an initial screening tool, not a medical diagnosis. This system is expected to assist the community in performing self-detection before undergoing further medical examination, thereby minimizing the risk of complications.
Pelatihan Pengembangan Profesi Guru Melalui Penyusunan Karya Tulis Ilmiah Dan Karya Inovatif di SMAN 1 Sumberpucung Wahyudi, Farid; Tri Utomo, Listanto
ABDINE: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2022): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v2i2.408

Abstract

Untuk memenuhi tuntutan sumberdaya manusia yang unggul dan kompeten dibidangnya maka Tenaga Pendidik harus membekali dirinya dengan ilmu-ilmu yang dibutuhkan, dalam kehidupan , hal itu dimungkinkan dengan diberinya kebebasan beraktivitas dan berkreativitas selama batas-batas wajar tertentu. Tenaga Pendidik dituntut untuk belajar banyak, bukan hanya dari proses kegiatan belajar mengajar saja tetapi ia juga harus mencarinya dalam kegiatan-kegiatan di luar yang dapat meningkatkan kompetensinya. Maka dari itu, SMA Negeri 1 Sumberpucung bermaksud mengadakan kegiatan “Workshop Pengembangan Profesi Guru Melalui Penyusunan Karya Tulis Ilmiah Dan Karya Inovatif”. Peserta pada kegiatan tersebut adalah guru SMA Negeri 1 Sumberpucung, yaitu sejumlah 53 guru. Kegiatan tersebut berlangsung selama dua hari dan dilanjutkan dengan penugasan secara mandiri terstruktur, pada hari pertama pemateri pertama menyajikan penjelasan bagaimana tips membuat sebuah best practice yang baik, dan pada hari kedua pemateri kedua memaparkan bagaimana membuat sebuah artikel ilmiah konseptuan dan bagaimana membuat artikel ilmiah yang popular, serta pada akhir acara pemateri ketiga memamparkan bagaimana tips dan trik mengupload jurnal di OJS. Setelah kegiatan berakhir para peserta mendapatkan sertifikat setara 32 JP yang dapat digunakan untuk pengembangan profesi.