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All Journal PROFIT : Jurnal Administrasi Bisnis Media Mahardhika International Journal of Business Studies CERMIN: Jurnal Penelitian Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Journal of Community Development Pelita Kota Journal Formosa Journal of Applied Sciences (FJAS) KREATIF: Jurnal Pengabdian Masyarakat Nusantara AKSIOMA : Jurnal Sains Ekonomi dan Edukasi PRAGMATIS Jurnal Manajemen dan Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Lukito, Harjo
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation

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Pengaruh Word of Mouth, Promosi Melalui Medsos dan Kualitas Pelayanan terhadap Keputusan Konsumen dalam Memilih Wedding Organizer Ainasalsabila_Mua Kecamatan Pungging Kabupaten Mojokerto Shokhifah, Nur Rahmawati Vivi; Lukito, Harjo; Muzrifah, Risa Amalia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 12 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7dwae394

Abstract

The public's response to the field of mua services is increasingly developing, so this research aims to analyze and determine the influence of word of mouth variables, promotion through social media and service quality, which have a significant partial and simultaneous effect on consumer decisions in choosing the Ainasalsabila_mua wedding organizer, Pungging District, Mojokerto Regency. The data collection technique was carried out by distributing questionnaires. Research data sources utilize primary and secondary data. The research method is a quantitative method with the total sample determined using a purposive sampling technique using the Slovin formula of 110 respondents from a population of 150. Based on the test results with SPSS version 26, the results obtained are Y = 0.669 + 0.471X1 + 0.263X2 +0.104X3. Simultaneously using the F test, it proves that the variables word of mouth (X1), promotion via social media (X2) and service quality (X3) have an influence on consumer decisions (Y) significance 0.000. The t test proves that the word of mouth variable (X1) partially has a significant effect on the consumer decision variable with a significance of 0.000. The promotion variable via social media (X2) partially has a significant effect on the consumer decision variable with a significance of 0.000. The service quality variable (X3) partially has a significant influence on the consumer decision variable with a significance of 0.002. The dominant influence using a comparison of beta values proves that the word of mouth variable (X1) is the dominant independent variable influencing the dependent variable, namely consumer decisions, with a beta value of 0.471.
Pendampingan Pembuatan Surat Dan Penataan Administrasi Dalam Peningkatan Kualitas Administrasi Di Pondok Pesantren Al Muhajirin Zenita Afifah Fitriyani; Ulfa Rahmawati; Fajar Budiyanto; Anna Kridaningsih; Harjo Lukito; Dian Indrianto; Ghozali Ghozali
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2392

Abstract

The importance of making good letters and regular administrative arrangements need to be carried out to support good management administration, so the aim of this Community Service is to provide assistance in making letters using computer technology and administrative arrangements at the Al Muhajirin Islamic Boarding School. The method used in this community service consists of three stages, namely, the preparation stage, the implementation stage and the final stage. The results of this community service include sending material for making letters, material for administrative arrangements, practice of making letters and administration, as well as handing over printers and stationery. The hope from the results of this activity is that the writing of letters and administrative arrangements will be implemented immediately to produce good quality administrative management
Co-Authors Alifone Firdaus Nurwicaksono Adi Anna Kridaningsih Ashriana, Ahfi Nova Dadang Purwo Ariwidodo Dewianawati, Dwi Dian Indrianto Efendi, Mohamad Johan Erry Setyawan Fajar Budiyanto Fajar Purwanto, Fajar Firdaus Nurwicaksono Adi, Alifone Friadi, Friadi Ghozali Ghozali Huda, Khasbulloh Muzrifah, Risa Amalia Perdana, Buyung puspitasari, novrina Ratna Agustina Ratna Agustina, Ratna Shokhifah, Nur Rahmawati Vivi Syavianty, Dea Ulfa Rahmawati Zenita Afifah Fitriyani