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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) IJoASER (International Journal on Advanced Science, Education, and Religion) CERMIN: Jurnal Penelitian Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Multidisiplin Madani (MUDIMA) Konsienti: Community Services Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Social Science and Humanities
Rachmawati, Eny
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Business Innovation in the Meatball Home Industry: Navigating Market Trends Through Accurate Decision Making Cahyani, Diah; Cahyaning Pratiwi , Elok; Kridaningsih, Anna; Rizkawati, Nidya; Rachmawati, Eny; Silvia, Amelia; Nawa Billah , Salwa Aulia
Konsienti : Community Services Journal Vol. 3 No. 02 (2025): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v3i02.313

Abstract

This community service initiative focused on supporting home based meatball businesses by enhancing their production processes, packaging methods, and business strategies to adapt to evolving market demands. The program aimed to empower small-scale producers by providing mentorship, introducing technology for inventory management, and promoting sustainable practices. The primary methods used included Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), which involved both producers and consumers in the research process. The results demonstrated significant improvements in operational efficiency, product quality, and market responsiveness. The integration of digital tools and sustainable practices enabled businesses to remain competitive while maintaining product authenticity. This initiative highlights the importance of community collaboration and continuous innovation for small business success.
Analysis of External Factors on MSME Performance Through Internal Factors (Case Study on Embroidery MSMEs in Mojokerto District) Rachmawati, Eny; Rizkawati, Nidya; Abdillah, Adil
Jurnal Multidisiplin Madani Vol. 3 No. 12 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i12.6782

Abstract

This research was conducted to test the influence of external factors on the performance of MSMEs through internal factors with a case study carried out on embroidery MSMEs in Mojokerto Regency. This research uses external factor variables consisting of aspects of government policy and aspects of the role of related institutions as exogenous variables. The mediating variables in this research are internal factors which include capital aspects, market and marketing aspects and human resource aspects. Meanwhile, the endogenous variable in this research is the Performance of Embroidery MSMEs in Mojokerto Regency. The research population used was embroidery MSMEs in Mojokerto Regency which are members of the Mojokerto Regency Embroidery Entrepreneurs Association (ASPENDIR) totaling 60 embroidery MSMEs in Pasuruan Regency with the sampling method used was the census method. External factors also have a significant influence and are positively related to the internal factors of embroidery MSMEs in Pasuruan Regency. Internal factors have a significant influence and are negatively related to the performance of Embroidery MSMEs in Mojokerto Regency. Meanwhile, the influence of external factors on the performance of MSMEs through Internal Factors is significant but has a negative relationship
Pengaruh Harga, Social Media, dan Word of Mouth terhadap Keputusan Pembelian Taichan Cantik Mojokerto Ghozali, Ghozali; Abdillah, Adil; Rachmawati, Eny; Retnowulan, Dinda Tri
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 12 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/ac13xf76

Abstract

This research aims to find out how price, social media marketing, and word of mouth influence purchasing decisions at Taichan Cantik, either partially or simultaneously. Determining the sample in this study used an accidental sampling technique with 90 respondents and used the analytical method used in this research, namely Multiple Linear Regression analysis. Based on the research analysis results, it shows that price variables, social media marketing variables, and word-of-mouth variables have a significant effect, both partially and simultaneously, on purchasing decisions at Taichan Cantik Mojokerto. In addition, to remain competitive with other comparable businesses, Taichan Cantik is expected to maintain and increase its promotions through word of mouth and social media to make customers choose to buy their products. They are also likely to set competitive prices.
Co-Authors Agus Sunaryo Cahyaning Pratiwi , Elok diah cahyani Diah Cahyani Fitriyani, Zenita Afifah Ghozali, Ghozali Isnaini, Bunga Nur Joenarni, Elly Kridaningsih, Anna Nawa Billah , Salwa Aulia Negoro, Anis Sirojuddin Suryo Ratna Agustina, Ratna Retnowulan, Dinda Tri Rizkawati, Nidya Rizkawati, Nindya Sabani, Nurus Silvia, Amelia