Garuda - Garba Rujukan Digital

HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM Kurniawan, Putu Hari; Lismayasari, Lismayasari; Novrianti, Dian Puspita
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.05

This study aims to provide stimulants to the leading sectors contributing to the state budget from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food healthy and job creation for the community. the objectives are to explore whether SMEs have procedures related to digital marketing to promote halal culinary in Batam which this situation can influence the SMEs growth sustainable, how come 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In this study, as researchers, we investigate the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. Data collected sample from the consumers who bought halal food for SME production in Batam amount of 160 respondents where investigate with the Cluster sampling method. This study is explanatory research to released the problem of data with Structure Equation Model (SEM) analysis to solve the problems that cannot be answered in previous studies. Contribute to SME's scope in future research, deep subjectivity is needed related to segmentation, culture, and religious dogma.

The Relationship Between Nurse Performance and Inpatient Satisfaction in Regional Hospitals, Madani Pekanbaru City Saputra, Altrivel; Fitri, Kurniawaty; Novrianti, Dian Puspita
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.581

This study aims to test the relationship between nurse performance and inpatient satisfaction at Madani Regional Hospital in Pekanbaru City. The population of this study was inpatients at the Madani Regional Hospital of Pekanbaru City. This study consisted of two variables, including Nurse Performance (X), and Patient Satisfaction (Y). The samples in this study amounted to 120 samples using the Purposive Sampling method. The analysis method in this study uses Kendall's test or data processing using SPSS (Statistical Package of Social Science) version 25.0. Based on the results of the analysis shows that the Nurse's Performance in the range is quite good and Patient Satisfaction is in the range is quite good in general. The results of the hypothesis test stated that Nurse Performance has a strong relationship with Inpatient Satisfaction at Madani Regional Hospital in Pekanbaru City. This means that the higher the Nurse's Performance, the more Inpatient Satisfaction at the Madani Regional Hospital in Pekanbaru City.

The Relationship Between Nurse Performance and Inpatient Satisfaction in Regional Hospitals, Madani Pekanbaru City Saputra, Altrivel; Fitri, Kurniawaty; Novrianti, Dian Puspita
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.581

This study aims to test the relationship between nurse performance and inpatient satisfaction at Madani Regional Hospital in Pekanbaru City. The population of this study was inpatients at the Madani Regional Hospital of Pekanbaru City. This study consisted of two variables, including Nurse Performance (X), and Patient Satisfaction (Y). The samples in this study amounted to 120 samples using the Purposive Sampling method. The analysis method in this study uses Kendall's test or data processing using SPSS (Statistical Package of Social Science) version 25.0. Based on the results of the analysis shows that the Nurse's Performance in the range is quite good and Patient Satisfaction is in the range is quite good in general. The results of the hypothesis test stated that Nurse Performance has a strong relationship with Inpatient Satisfaction at Madani Regional Hospital in Pekanbaru City. This means that the higher the Nurse's Performance, the more Inpatient Satisfaction at the Madani Regional Hospital in Pekanbaru City.

PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA TERHADAP DISIPLIN SERTA DAMPAKNYA PADA PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PT DIAN ANGGARA PERSADA SIAK Tarmizi, Muhammad; Machasin, Machasin; Novrianti, Dian Puspita
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1159

Penelitian ini dilakukan di PT. Dian Anggara Persada di Kecamatan Kandis, Kabupaten Siak, untuk menyelidiki peran keselamatan dan kesehatan serta kualitas lingkungan kerja dalam mempengaruhi produktivitas karyawan. Peneliti di PT. Dian Anggara Persada menggunakan sampel sebanyak 110 pekerja dan dilakukan analisis statistik dengan menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, dan Metode Msi. Analisis jalur, atau analisis jalur menggunakan program statistik untuk ilmu sosial versi 26, digunakan untuk menganalisis data. Hasil pengujian menunjukkan bahwa keselamatan dan kesehatan kerja dan lingkungan berdampak pada produktivitas melalui lingkungan kerja, bahwa keselamatan dan kesehatan kerja dan lingkungan secara bersama-sama memiliki pengaruh yang signifikan terhadap produktivitas, dan bahwa keselamatan dan kesehatan kerja dan lingkungan di tempat kerja memiliki pengaruh tidak langsung terhadap produktivitas. Dengan demikian, penelitian ini menunjukkan bahwa arah dan pengetahuan tentang penggunaan mesin, serta variabel lingkungan kerja yang harus meningkatkan fasilitas kerja bagi karyawan, semuanya penting untuk meningkatkan produktivitas, demikian pula variabel disiplin kerja yang harus ditingkatkan pada kepatuhan perusahaan terhadap aturan dan penyelesaian pekerjaan tepat waktu.

The Effect of Green Involvement on Corporate Sustainability Performance with Employee Performance as an Intervening Variable At PT. Angkasa Pura Indonesia Pekanbaru Branch Office Novrianti, Dian Puspita; Ramadhan, Rizqi; Fitri, Kurniawaty
West Science Interdisciplinary Studies Vol. 3 No. 12 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i12.2471

This study aims to analyze the effect of Green Involvement on Corporate Sustainability Performance with Employee Performance as an intervening variable at PT. Angkasa Pura Indonesia, Pekanbaru Branch Office. This research employs a quantitative approach using a survey method by distributing questionnaires to 117 respondents who are employees of PT. Angkasa Pura Indonesia, Pekanbaru Branch Office. The data collection techniques used in this study were questionnaires, interviews, and observations, which were analyzed using instrument testing, descriptive statistics, classical assumption tests, Sobel test, and hypothesis testing. The results indicate that Green Involvement has a positive and significant effect on Employee Performance, Green Involvement also has a positive and significant effect on Corporate Sustainability Performance, and Employee Performance positively and significantly affects Corporate Sustainability Performance. Furthermore, Employee Performance mediates the relationship between Green Involvement and Corporate Sustainability Performance. These findings imply that employees’ green involvement not only directly influences corporate sustainability but also indirectly through improved employee performance. This study highlights that implementing Green Human Resource Management (Green HRM) practices is an essential strategy for companies to enhance sustainability performance and achieve long-term competitiveness.

The Effect of Green Involvement on Corporate Sustainability Performance with Employee Performance as an Intervening Variable At PT. Angkasa Pura Indonesia Pekanbaru Branch Office Novrianti, Dian Puspita; Ramadhan, Rizqi; Fitri, Kurniawaty
West Science Interdisciplinary Studies Vol. 3 No. 12 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i12.2471

This study aims to analyze the effect of Green Involvement on Corporate Sustainability Performance with Employee Performance as an intervening variable at PT. Angkasa Pura Indonesia, Pekanbaru Branch Office. This research employs a quantitative approach using a survey method by distributing questionnaires to 117 respondents who are employees of PT. Angkasa Pura Indonesia, Pekanbaru Branch Office. The data collection techniques used in this study were questionnaires, interviews, and observations, which were analyzed using instrument testing, descriptive statistics, classical assumption tests, Sobel test, and hypothesis testing. The results indicate that Green Involvement has a positive and significant effect on Employee Performance, Green Involvement also has a positive and significant effect on Corporate Sustainability Performance, and Employee Performance positively and significantly affects Corporate Sustainability Performance. Furthermore, Employee Performance mediates the relationship between Green Involvement and Corporate Sustainability Performance. These findings imply that employees’ green involvement not only directly influences corporate sustainability but also indirectly through improved employee performance. This study highlights that implementing Green Human Resource Management (Green HRM) practices is an essential strategy for companies to enhance sustainability performance and achieve long-term competitiveness.

Scroll, feel, buy: How social presence and FOMO shape impulsive and repeat purchases Promalessy, Rika; Fathoni, Ahmad Fauzan; Novrianti, Dian Puspita; Hadi, T. Saipul
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.11720

This study aims to analyze the influence of social presence and fear of missing out (FOMO) on consumer impulsive buying and repurchase intention on e-commerce platforms in Indonesia. The research is grounded in Stimulus–Organism–Response (S-O-R) Theory, which posits that environmental stimuli (social presence and FOMO) affect internal psychological states (impulsive buying) that subsequently drive behavioral responses (repurchase intention). The study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 157 active marketplace users in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with a variance-based approach (PLS-SEM) to examine both direct and indirect (mediating) effects among variables. The results indicate that social presence and impulsive buying have a significant positive effect on repurchase intention, particularly within the context of social media interaction and digital promotional strategies. Meanwhile, FOMO does not directly influence repurchase intention. However, impulsive buying significantly mediates the relationship between social presence and FOMO with repurchase intention, suggesting that both variables first stimulate impulsive buying behavior, which subsequently enhances repurchase intention. This research contributes theoretically by extending the application of Social Presence Theory and S-O-R Theory in the context of e-commerce consumer behavior in Indonesia. Practically, the findings provide strategic implications for e-commerce platforms and digital marketers to strengthen interactive features and social cues that enhance consumers’ emotional engagement and stimulate impulsive buying to increase repurchase intention.

The Effect of Work-Family Conflict and Job Stress on the Performance of Female Inpatient Nurses with Motivation as an Intervening Variable at Petala Bumi Regional General Hospital Pekanbaru City Ichsan, Fadli Fatihul; Ningsih, Dewita Suryati; Novrianti, Dian Puspita
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2710

Petala Bumi Regional General Hospital is a Type C hospital located in Pekanbaru City with a vision to deliver excellent, quality, and affordable healthcare services supported by competent human resources and accountable management; as nurses are the frontline staff who interact most frequently with patients, their performance is pivotal to service quality and institutional image. This study examines the effects of work–family conflict and job stress on the performance of female inpatient nurses, with work motivation as an intervening variable, at Petala Bumi Regional General Hospital. The population comprised all female inpatient nurses in 2025 (78 individuals), and purposive sampling of married female nurses yielded 56 respondents. Data were analyzed using path analysis with SmartPLS 4. The findings reveal that work–family conflict and job stress have negative and significant effects on nurses’ motivation and performance, while work motivation has a positive and significant effect on performance; moreover, work–family conflict and job stress also exert negative and significant indirect effects on performance through work motivation.

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