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HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM Kurniawan, Putu Hari; Lismayasari, Lismayasari; Novrianti, Dian Puspita
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.05

Abstract

This study aims to provide stimulants to the leading sectors contributing to the state budget from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food healthy and job creation for the community. the objectives are to explore whether SMEs have procedures related to digital marketing to promote halal culinary in Batam which this situation can influence the SMEs growth sustainable, how come 65% of the economic contribution in Indonesia is contributed by SMEs based on home industries. Batam is a special economic zone that has tremendous potential in tourism development. The strategic location close to the economic center of ASEAN, Singapore, provides benefits for tourism development, currently especially related to culinary tourism. Culinary and tourism is an identity culture to introduce the potential of an area to the outside community. In this study, as researchers, we investigate the existence of digital marketing as SMEs accommodation in promoting halal culinary products through social media, search engine marketing, and online websites. Data collected sample from the consumers who bought halal food for SME production in Batam amount of 160 respondents where investigate with the Cluster sampling method. This study is explanatory research to released the problem of data with Structure Equation Model (SEM) analysis to solve the problems that cannot be answered in previous studies. Contribute to SME's scope in future research, deep subjectivity is needed related to segmentation, culture, and religious dogma.
The Relationship Between Nurse Performance and Inpatient Satisfaction in Regional Hospitals, Madani Pekanbaru City Saputra, Altrivel; Fitri, Kurniawaty; Novrianti, Dian Puspita
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.581

Abstract

This study aims to test the relationship between nurse performance and inpatient satisfaction at Madani Regional Hospital in Pekanbaru City. The population of this study was inpatients at the Madani Regional Hospital of Pekanbaru City. This study consisted of two variables, including Nurse Performance (X), and Patient Satisfaction (Y).  The samples in this study amounted to 120 samples using the Purposive Sampling method. The analysis method in this study uses Kendall's test or data processing using SPSS (Statistical Package of Social Science) version 25.0. Based on the results of the analysis shows that the Nurse's Performance in the range is quite good and Patient Satisfaction is in the range is quite good in general. The results of the hypothesis test stated that Nurse Performance has a strong relationship with Inpatient Satisfaction at Madani Regional Hospital in Pekanbaru City. This means that the higher the Nurse's Performance, the more Inpatient Satisfaction at the Madani Regional Hospital in Pekanbaru City.
The Relationship Between Nurse Performance and Inpatient Satisfaction in Regional Hospitals, Madani Pekanbaru City Saputra, Altrivel; Fitri, Kurniawaty; Novrianti, Dian Puspita
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.581

Abstract

This study aims to test the relationship between nurse performance and inpatient satisfaction at Madani Regional Hospital in Pekanbaru City. The population of this study was inpatients at the Madani Regional Hospital of Pekanbaru City. This study consisted of two variables, including Nurse Performance (X), and Patient Satisfaction (Y).  The samples in this study amounted to 120 samples using the Purposive Sampling method. The analysis method in this study uses Kendall's test or data processing using SPSS (Statistical Package of Social Science) version 25.0. Based on the results of the analysis shows that the Nurse's Performance in the range is quite good and Patient Satisfaction is in the range is quite good in general. The results of the hypothesis test stated that Nurse Performance has a strong relationship with Inpatient Satisfaction at Madani Regional Hospital in Pekanbaru City. This means that the higher the Nurse's Performance, the more Inpatient Satisfaction at the Madani Regional Hospital in Pekanbaru City.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA TERHADAP DISIPLIN SERTA DAMPAKNYA PADA PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PT DIAN ANGGARA PERSADA SIAK Tarmizi, Muhammad; Machasin, Machasin; Novrianti, Dian Puspita
Jurnal Daya Saing Vol. 9 No. 1 (2023): Kinerja Organisasi, Perilaku Konsumen, dan Transformasi Layanan di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i1.1159

Abstract

Penelitian ini dilakukan di PT. Dian Anggara Persada di Kecamatan Kandis, Kabupaten Siak, untuk menyelidiki peran keselamatan dan kesehatan serta kualitas lingkungan kerja dalam mempengaruhi produktivitas karyawan. Peneliti di PT. Dian Anggara Persada menggunakan sampel sebanyak 110 pekerja dan dilakukan analisis statistik dengan menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, dan Metode Msi. Analisis jalur, atau analisis jalur menggunakan program statistik untuk ilmu sosial versi 26, digunakan untuk menganalisis data. Hasil pengujian menunjukkan bahwa keselamatan dan kesehatan kerja dan lingkungan berdampak pada produktivitas melalui lingkungan kerja, bahwa keselamatan dan kesehatan kerja dan lingkungan secara bersama-sama memiliki pengaruh yang signifikan terhadap produktivitas, dan bahwa keselamatan dan kesehatan kerja dan lingkungan di tempat kerja memiliki pengaruh tidak langsung terhadap produktivitas. Dengan demikian, penelitian ini menunjukkan bahwa arah dan pengetahuan tentang penggunaan mesin, serta variabel lingkungan kerja yang harus meningkatkan fasilitas kerja bagi karyawan, semuanya penting untuk meningkatkan produktivitas, demikian pula variabel disiplin kerja yang harus ditingkatkan pada kepatuhan perusahaan terhadap aturan dan penyelesaian pekerjaan tepat waktu.