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Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.158

Abstract

The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention
DAMPAK PANDEMI COVID-19 TERHADAP LOYALITAS PELANGGAN PADA MCDONALD’S CABANG SHINTA KARAWACI Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.188

Abstract

The fast food industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interaction in the community, such as holding meetings during the Large-Scale Social Restrictions (PSBB) established by each region, also contributed to a sharp decline in food and beverage sales. The average result of the COVID-19 pandemic impact variable questionnaire (X) at McDonald's Shinta Karawaci Branch was 68% in the good category. Of all the indicators of the statement, it can be seen that the lowest indicator is "Is the pandemic affecting your income" with a result of 52%, which can be seen from the general description of the respondents of McDonald's customers at Shinta Karawaci Branch, most of whom are private employees. The average result of the questionnaire total Customer Loyalty (Y) at McDonald's Shinta Karawaci Branch is 71.8% which is included in the good category. Of all these indicators, there is one indicator that has the smallest value, namely "Customers have a desire to recommend McDonald's Shinta Karawaci Branch to others". From the results of observations and interviews conducted, this is caused by several factors, one of which is the price of products offered by McDonald's Shinta Karawaci Branch which is in the upper middle category and Shinta Karawaci Branch's McDonald's outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it is known that the influence of variable X for the COVID-19 pandemic has no effect on customer loyalty at McDonald's Shinta Karawaci Branch, variable Y.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA GENERASI Z DAN GENERASI MILENIAL DI INDONESIA TERHADAP ZARA Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.204

Abstract

The purpose of this study aims to analyze the factors that influence purchasing decisions in generation z and millennial generations in Indonesia against Zara.The analytical method used by the author in conducting this research is to use quantitative research with a total population of 83 respondents, which areconsumers who have bought Zara. In collecting the data, it was done by distributing questionnaires in which there were several statements. In this study,the variables were divided into several parts, including price (X1), product quality (X2) and brand image (X3) as independent variables, and purchasing decisions (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the authors use the method of multiple regression analysis. From the results of the analysis, it is found that there is a significant and simultaneous influence on the variables of price, product quality and brand image onpurchasing decisions at Zara in Indonesia.
SOSIALISASI INVESTASI EMAS DI USIA EMAS GUNA MEWUJUDKAN MASYARAKAT YANG SADAR BERINVESTASI Andres Dharma Nurhalim; Sutrisno Sutrisno
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.944 KB) | DOI: 10.52859/jam.v1i1.209

Abstract

This community service aims to provide insight and knowledge to the community and STIE Wiyatamandala students about Gold Investment. So far, many people in general do not know about gold investment. People generally think that gold investment requires a lot of capital and is not affordable, even though the solution for investing today is to invest in precious metals with mini gold. With an affordable price, only tens of thousands of rupiah can be invested, this can also be done by students. Based on the results of the activities that have been carried out, the community and students of STIE Wiyatamandala seemed very enthusiastic in following every material presented.
PELATIHAN PENGOLAHAN DATA PENELITIAN BISNIS PADA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA DENGAN MENGGUNAKAN APLIKASI SPSS (STATISTICAL PRODUCT AND SERVICE SOLUTIONS) Andres Dharma Nurhalim; Rohmanuddin Rohmanuddin
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.77 KB) | DOI: 10.52859/jam.v1i1.210

Abstract

In data processing activities, it is known that there are still many students who do not understand the SPSS program in processing the data used to compose their final project. This is experienced by students of the management and accounting study program at the Wiyatamandala School of Economics where there are still many who do not understand how to operate the SPSS program. Therefore, it is necessary to introduce technology-based learning media related to the SPSS program through training. This training is part of community service activities that aim to provide additional knowledge, improve skills, train students' creative thinking and make it easier to determine the statistical tests used in compiling the final project. After the training was completed, the students seemed very enthusiastic, many of them even asked questions. Students also gave a good appreciation of the training activities and hoped that more activities related to data analysis would be held in the future. This training activity gives more value to students, especially in completing their final project
PELATIHAN SPSS PADA MAHASISWA TINGKAT AKHIR JURUSAN AKUNTANSI DAN MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA Andres Dharma Nurhalim; Shandy Puspita
Jurnal Abdi Mandala Vol 1 No 2 (2022): Jurnal Abdi Mandala Volume 1 Nomor 2 Oktober Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.928 KB) | DOI: 10.52859/jam.v1i2.273

Abstract

Research data processing becomes a frightening specter for students because of limited knowledge about data processing applications and how to process the data itself. The purpose of this service activity is to increase students' understanding, knowledge and skills in using applications/software for quantitative data processing, namely SPSS. The SPSS used in this service activity uses version 25 which is a software program that aims to analyze data and perform statistical calculations both parametric and non-parametric. This service activity uses lecture, discussion and direct practice/practice methods. The target audience for this activity is final year students who are preparing a thesis
CARA PANDANG HIDUP SEBAGAI UPAYA PENINGKATAN PERTUMBUHAN EKONOMI MELALUI PENYULUHAN DALAM PERENCANAAN KEUANGAN Andres Dharma Nurhalim
Jurnal Abdi Mandala Vol 2 No 1 (2023): Jurnal Abdi Mandala Volume 2 Nomor 1 April Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jam.v2i1.430

Abstract

This community service activity is motivated by the lack of understanding and ability of the community in preparing financial management. Many people are still reluctant to do financial planning on the grounds that they do not understand the guidelines for preparing financial management. This is what underlies the need to carry out this service activity with the aim of helping the community in preparing financial management so that later the community can manage finances. The dedication activity was carried out in April 2022 at the Indralokamonastery in Tangerang. The method used is divided into two stages in the form of delivery of material and assistance to people who wish to develop financial management. With this community service activity, it can provide new knowledge concepts for the community so that they can prepare financial planning that has been carried out.
PELATIHAN STATISTIK DENGAN MENGGUNAKAN SPSS (STATISTICAL PRODUCT AND SERVICE SOLUTION) UNTUK PENINGKATAN KETERAMPILAN DALAM MENYELESAIKAN TUGAS AKHIR MAHASISWA SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA Shandy Puspita; Andres Dharma Nurhalim; Vivi Adeyani Tandean
Jurnal Abdi Mandala Vol 2 No 2 (2023): Jurnal Abdi Mandala Volume 2 Nomor 2 Oktober Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jam.v2i2.516

Abstract

The problem faced by final year students at the Wiyatamandala College of Economics is the lack of practice in producing scientific work. Students' lack of knowledge in making scientific work is due to a lack of understanding of research methodology and mastery of the SPSS application which can help process research data using statistical techniques, even though making research is very important to fulfill students' obligations as a graduation requirement in obtaining a bachelor's degree. The result of this service is that participants understand the concept of SPSS processing with simple research examples used as material for training in analyzing research data using the SPSS application so that students can read and analyze the output results from using the SPSS application
PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN BAGIAN MEDIS & KEPERAWATAN DI RUMAH SAKIT XYZ Puspita, Shandy; Nurhalim, Andres Dharma; Yohanes, Yohanes
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.500

Abstract

XYZ Hospital medical personnel and their colleagues are the focus of this study, which seeks to define and clarify how motivation affects performance. In this study, quantitative techniques were applied. The population of this study were 46 people who worked at the Gowa Regency Personnel and Human Resources Office. sampling from research using saturated sampling. Direct field studies by distributing questionnaires to participants became a data collection method. After that, the validity and reliability of the questionnaires obtained were evaluated. The findings indicate a sizable beneficial impact of motivating factors on job performance. Employee performance is greatly enhanced by the cleanliness aspect. Employee performance will be enhanced with motivator improvement factors and hygiene considerations. As a result, the attractiveness of employee performance in the medical field, especially at XYZ Hospital is supported by motivator factors and hygiene elements.
Analisis Karakteristik Penggunaan Dompet Digital GOPAY Sebagai Uang Elektronik Pads Generasi Z Kota Tangerang Nurhalim, Andres Dharma
Jurnal Bina Manajemen Vol. 12 No. 2 (2024): Jurnal Bina Manajemen Volume 12 Nomor 2 bulan Maret 2024
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i2.574

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis karakteristik pengguna Gopay pada generasi Z yang berada di Kota tangerang. Penelitian dilakukan dengan metode kuantitatif deskriptif. Responden dalam penelitian ini sebanyak 170 responden dengan kriteria Generasi Z dan pengguna aktif aplikasi gopay. Dari hasil penelitian menunjukan bahwa karakteristik pengguna gopay pada Generasi Z yang berada di kota Tangerang yaitu memiliki rentang usia 19-22 tahun, dominan berjenis kelamin perempuan dan mahasiswa regular Perguruan Tinggi. Memiliki rata-rata pendapatan < Rp 1.000.000 per bulan. Frekuensi transaksi gopay sekitar 1-5 kali dalam sebulan, dan rata-rata jumlah pengeluaran transaksi kurang dari Rp 500.000/bulan.