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All Journal Cakrawala Pendidikan Socia : Jurnal Ilmu-Ilmu Sosial INFORMASI Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Pemikiran Sosiologi IRJE (Indonesian Research Journal in Education) Journal of Media and Communication Science (JcommSci) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Social Studies (JSS) JURNAL KOMUNIKASI DAN BISNIS Jurnal Kewarganegaraan Jurnal Media dan Komunikasi Indonesia Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi CommLine MEDIAKOM : Jurnal Ilmu Komunikasi
Awanis Akalili
Universitas Negeri Yogayakrta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : INFORMASI

 1 
AUDIENCE AND PUBLIC SERVICE ADVERTISEMENT ABOUT THE DANGERS OF SMOKING Akalili, Awanis
Informasi Vol 48, No 2 (2018): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.786 KB) | DOI: 10.21831/informasi.v48i2.22527

Abstract

Public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” on television. A reception analysis is chosen as the research method because this method can see how the audience understands the media messages based on the difference background they have. Based on the results of the study, it is found that four informants are able to negotiate with the advertising message on public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda”. The four informants are able to understand the messages from that advertising by using their own point of view. The difference of meaning is affected by two things: the family environment and the existence as a gang member. Two informants receive the advertisement, while two other informants assume that the public service advertisement does not correspond to the reality. AUDIENS DAN IKLAN LAYANAN MASYARAKAT TENTANG BAHAYA MEROKOKklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” adalah peringatan bahaya merokok yang ditayangkan melalui televisi. Iklan ini diproduksi pemerintah dengan tujuan menyadarkan para perokok akan bahaya merokok, terutama kaum muda khususnya para pelajar. Hanya saja tujuan tersebut tidak bisa semudah itu dicapai karena saat ini masyarakat bukan kelompok penonton pasif tetapi sudah bergerak sebagai audiens aktif. Dengan mengambil empat informan, penelitian ini mencoba menjawab pertanyaan tentang bagaimana pelajar perokok di lingkungan geng meresepsi pesan iklan dalam iklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” di media televisi. Analisis resepsi sendiri dipilih sebagai metode penelitian karena metode ini melihat bagaimana audiens memahami pesan media berdasarkan perbedaan latar belakang yang dimiliki. Berdasar dari hasil penelitian, ditemukan fakta bahwa keempat informan mampu bernegosiasi dengan pesan iklan pada tayangan iklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda”. Keempat informan mampu memahami pesan iklan yang disampaikan dengan sudut pandang mereka masing-masing. Perbedaan pemaknaan ini dipengaruhi oleh dua hal yaitu lingkungan keluarga dan keberadaan sebagai anggota geng. Dua informan menerima wacana yang di sampaikan, sementara dua informan lainnya menganggap tayangan iklan layanan masyarakat tersebut tidak sesuai dengan realitas.
Online da’wah as hijra commodification practice in media by @Indonesiatanpapacaran movement Aini, Syarifah Nur; Akalili, Awanis
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.39218

Abstract

Dakwah discussing Islamic values are not only obtainable through religious lectures, television broadcasts, or certain book category. Dakwah could also be performed by using social media; a medium that is dominated by milennials. Dakwah performed by @indonesiatanpapacaran, is an example for dakwah movement in social media. This account is favored by individuals who pursue “hijrah” (hegira/hijra). Not only introducing the nurture of Islamic values, this account also has its profitable business going. Some religious narrations could function as commodity materials, both online and offline. In the end of the day, the capitalist could gain great benefit by this account’s movement. The objective of this study is to obtain an overview of commodification process performed by @indonesiatanpapacaran. Research method used is content analysis. Data collection was conducted by analyzing all contents posted in @indonesiatanpapacaran Instagram account. Some data including contents, values, and even narrations, are the highlight of the analysis. All contents in marriage principals could be seen as potential contents made use by Indonesia Tanpa Pacaran movement.
Woman in niqab and contestation of piety show-off in the media Awanis Akalili; Wening Udasmoro; Ratna Noviani
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.59261

Abstract

HIjrah is not only limited on human relation with God, but also how hijrah discourse existence is delivered in the media as discourse battle arena. Niqab is a characteristic of a woman going through hijrah. By using multimodality of Gunther Kress and Theo van Leuween, this critical discourse digs deeper on phenomena of woman in niqab and contestation of piety show-off in the media. Based on analysis performed on four accounts of woman with niqab in Instagram, narration found that the most massive show-off action of piety are performed by niqabis, that is in the act of religious activities, such as reading Al-Qur'an, praying, suggestion on sadaqa and five-times prayer. Moreover, piety representation is also performed by using quotes in Arabian language and Arabian woman figure as illustration to legitimate the hijrah journey of a woman in niqab. Piety, not only it displays woman in covering clothes, but also intersection with popular culture. It’s existence is put together with the incidentally profane Korean wave love romance  This phenomena shows a paradox where there is incorporation of religious sacredness with the often considered profane Korean wave.   
Gender equality discourse in islamic online media in social and contemporary history, 2000-2021 Yuliantri, Rhoma Dwi Aria; Aman, Aman; Akalili, Awanis
Informasi Vol. 53 No. 2 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i2.61630

Abstract

The article examine gender discourse channelled through Suara Aisyiyah magazine, part of Aisiyah, woman organization, with a gender perspective discoursed through online media. However, representations of gender discourse vary in different spaces and times, as well as different agents and contexts. Likewise with ways to channel ideas about gender that are part of the organization's vision. To capture the transformation of gender discourse with online media, this study uses a historical approach with discourse analysis. Discourse analysis method to describe text and context will be used in data analysis. The periodization which is the starting point of this research is 2000-2021 (contemporary period). The digital platform is used to more broadly discuss the progressive Islamic identity that is carried by Suara "˜Aisyiyah, in that period. As we understand, online media has carried many identities, thus allowing "crossing" and "collision". The various discourses raised by the Suara "˜Aisyiyah print newspaper clearly show the vision of the "˜Aisyiyah and Muhammadiyah organizations, such as the position of women in politics and women's access to health and nutrition. Through preaching on social media, the spirit of equality was built by "˜Aisyiyah in all walks of life, such as by promoting the Elimination of Domestic Violence.
Digital Branding of Tourism Promotion: Gastrodiplomacy In The Digital Age Awanis Akalili; Audrey, Arselma Trus'tee; Wiryawan, Yanuar Galih
Informasi Vol. 55 No. 2 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v55i2.89630

Abstract

The digital landscape is transforming perspectives and approaches within the modern tourism industry. In previous eras, the approach to tourism was centered on exploiting natural beauty. Today, the focus has shifted towards the narrative of tourist experiences. Furthermore, the rising popularity of culinary tourism through social media and mass media channels has played a role in this paradigm shift. One country with popular culinary products is Thailand. This research will analyze how the phenomenon of culinary promotion in Thailand can be seen as a practice of gastrodiplomacy executed through a digital branding strategy. This study employs a qualitative research approach with a case study strategy. Data was collected using an open-ended online questionnaire. Research informants were selected using a purposive sampling technique. The criteria for informants were undergraduate students aged 18-25 who are active users of various social media platforms. This study found that culinary-based tourism promotion strategies on digital platforms can persuade audiences. Culinary content on digital media not only fosters the intention to travel but also awakens gastronomic curiosity—the desire to experience cuisine firsthand in its place of origin. Two key elements of content quality were identified: the authenticity of personal storytelling and visual quality. Both elements play a role in the promotional effectiveness of culinary content. The anatomy of the most appealing advertisement for the audience is content that can present a complete experiential narrative, centers on the authenticity of street food, and values the process of creating culinary products as a cultural art form. These findings offer a strategic model for countries with similar potential, particularly Indonesia, to optimize gastronomy as a tool for tourism promotion on the global digital stage.
Co-Authors A'yun, Bintan Auliya Qurrota Aini, Syarifah Nur Aini, Syarifah Nur Aman Aman Audrey, Arselma Trus'tee Ayu Usada Rengkaningtias Az- Zuhaida A’yun, Bintan Auliya Qurrota Benni Setiawan Bintan Auliya Qurrota A'yun Dedy Ari Nugroho Eny Kusdarini Eugenius Damar Pradipta Febriansyah Kulau Firdaus, Fery Muhamad Gemuh Surya Wahyudi Gilang Jiwana Adikara Ilham Hilal Ramadhan Indah Olivia Sari Kayen, Hazrat Shah Lantip Diat Prasojo Lia Yuliana Lintang Kinanthi, Agnes Jatayu Marzuki Maulana, Adha Miftahuddin - Miftahuddin Mumtaz, Faisa Amanta Binar Musyriyah, Musyriyah Nabila Ikrima Pradita, Bramaningtyas Putri Dian Putri Jumiati Chairunnisa Ratna Noviani Ryan Priatama Syarifah Nur Aini Syarifah Nur Aini Tri Kurnia Revul Andina Trianingsih, Defi Wening Udasmoro Yanuar Galih Wiryawan Yovita Pramesti Cahyarani Yuliantri, Rhoma Dwi Aria