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All Journal Jurnal Komunikasi Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Psikis : Jurnal Psikologi Islami JIP (Jurnal Intervensi Psikologi) Gadjah Mada Journal of Psychology Journal of Psychological Science and Profession Motiva: Jurnal Psikologi Psikostudia : Jurnal Psikologi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Community Empowerment Warta Pendidikan : Jurnal Pendidikan dan Budaya Personifikasi: Jurnal Ilmu Psikologi Jurnal Psikologi Universitas Gadjah Mada Gadjah Mada Journal of Professional Psychology (GamaJPP) Buletin Psikologi Millah: Journal of Religious Studies Unisia JIP (Jurnal Intervensi Psikologi)
Faraz
Program Studi Psikologi Profesi (S2) Universitas Islam Indonesia, Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Neuroscience Public Health Social Sciences Other

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Journal : Unisia

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Memahami Perilaku Konsumen Dengan Teori Regret Faraz Faraz
Unisia Vol. 38 No. 84 (2016)
Publisher : Universitas Islam Indonesia

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Abstract

In the consumer decision-making both personally and institutionally not always maximize profits but often anticipate the unpleasant feeling that will be experienced. According Zeelenberg, van Dijk, Manstead and Plight (1998) unpleasant feelings that dominated the feeling of regret. Regret studies on consumer behavior is one of the important studies in this discipline called behavioral economics which is currently a trending topic. The purpose of this article is to understand consumer behavior based on the theory regret the hope of obtaining a more adequate explanation in understanding the phenomenon of consumer behavior.
Co-Authors Anggi Arifudin Setiadi Asip F Hadipranata Asip F Hadipranata, Asip F Bengke, Kamelia Derbi Dewi Tri Resky Yanti Dian Dwi Anisa Diana, Raden Rachmy Dwiansari Ramadhani Dyah, Desita Etseem, Magda Bhinnety Faturochman Faturochman Fuad Nashori Geofanny, Ravika Hasbi Aswar Huda Nur Aziz Khairunnisa, Nadea Zulfa Khoerunnisa, Elfrida Luvithie Fesya Ilvonda Magda Bhinnety Etseem Mar'atus Sholikhah Maulina, Rizki Muhliansyah Muhliansyah Muhliansyah Muhliansyah Musa, Muwaga Muwaga, Musa Nastiyar, Firdaus Algim Nurjannah Nurjannah Putrie, Hesa Chikita Qurotul Uyun Rabbani, Muhammad Dhia Rafid Rahma Kusuma Fitri Rizki Maulina Salsabila Arum Pratiwi Sus Budiharto Syarifah Na’imi Anisa Tri Himawan Sutanto Willi Ashadi Yanti, Dewi Tri Resky Zunea Farizka Azyza Harro Uasni