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Setyawan, Didik
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Strategi Re-Positioning dan Digitalisasi Pemasaran untuk Peningkatan Nilai Tambah Produk Susu Kambing di Akbar Jaya Farm Kudus Jawa Tengah Sutianingsih, Sutianingsih; Handayani, Rini; Setyawan, Didik; Hariyanti, Widi
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 6, No 2 (2025): JURNAL PENGABDIAN MASYARAKAT DAN KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/janaka.v6i2.495

Abstract

Akbar Jaya Farm di Kabupaten Kudus memiliki potensi produksi susu kambing yang stabil namun menghadapi hambatan serius dalam aspek manajemen pemasaran. Tantangan utama meliputi jangkauan pasar yang terbatas, stigma negatif konsumen terhadap aroma produk (goaty flavor), serta rendahnya nilai tambah akibat minimnya diversifikasi produk turunan. Kegiatan pengabdian masyarakat ini menggunakan pendekatan Participatory Action Research (PAR) melalui tiga tahapan sistematis: wawancara mendalam untuk pemetaan masalah, ceramah edukatif mengenai manajemen pemasaran modern, dan sharing session interaktif untuk formulasi strategi. Hasil kegiatan menunjukkan bahwa melalui strategi re-positioning produk sebagai "Minuman Kesehatan Fungsional", mitra mampu meningkatkan daya tarik produk di mata konsumen urban. Diversifikasi produk menjadi yogurt dan sabun susu kambing berhasil dirumuskan sebagai solusi untuk memperpanjang masa simpan dan meningkatkan margin keuntungan. Selain itu, pendampingan digitalisasi pemasaran melalui media sosial telah meningkatkan literasi digital mitra dalam membangun kepercayaan konsumen.
Pengembangan Kampung Wisata Sewu Kembang Berbasis Ekonomi Hijau di Nglurah, Kelurahan Tawangmangu, Kabupaten Karanganyar Setyawan, Didik; Kresnadipayana, Dian; Arifwibawa, Dionysius Andang; Siddiq, Faiz Rahman; Wicaksana, Bagus Ismail Adhi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4478

Abstract

The development of tourism villages based on local wisdom is an important community empowerment strategy to promote green economic self-reliance. Tourism villages serve not only as tourist destinations but also as platforms for sustainable rural economic empowerment. Sewu Kembang Tourism Village in Nglurah Hamlet possesses significant natural and cultural potential; however, this potential has not been optimally managed in terms of production systems, institutional management, and marketing. This community service program aims to enhance compost fertilizer production capacity, strengthen institutional management, and develop digital-based marketing strategies for the Joint Business Group (KUBE) “Dwi Tunggal” and the Tourism Awareness Group (Pokdarwis) of Nglurah Hamlet. The program employed a participatory approach through workshops, technical assistance, and operational document facilitation. The results indicate improvements in production capacity, the establishment of structured management systems, and the implementation of marketing media and strategies. These findings demonstrate that empowerment based on local wisdom and green economy principles can enhance institutional capacity and support the sustainable economic development of tourism villages.
Kerangka Rizobakteri Pemacu Pertumbuhan Tanaman, Ketahanan Sistemik Terinduksi, Dan Sumber–Serapan Dalam Pembentukan Mutu Buah Melon: Sebuah Uji Eksperimental Haryanto, Budhi; Wulan, Ida Aryati Diyah Purnomo; Rachmawatie, Srie Juli; Setyadi, M. Gunawan; Setyawan, Didik; Subrata, Pramudya Ibnu
Jurnal Pertanian Khairun Vol 4, No 2: (Desember 2025)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v4i2.11323

Abstract

This study addresses the need to improve melon fruit quality while reducing dependence on chemical inputs by evaluating the effectiveness of a consortium based plant growth promoting rhizobacteria (PGPR) biofertilizer biopesticide. The objective was to assess its impact on the quality of Madesta melon grown in a lowland clay soil agroecosystem, focusing on fruit weight, netting density, and rind color. A two group experimental design (biological treatment versus control) was implemented using a polybag system under uniform basal NPK fertilization. One fruit per plant was evaluated at 75 days after anthesis. Data were analyzed using the Shapiro Wilk test for normality, Welch’s t test for mean comparisons with 95% confidence intervals, and complementary nonparametric tests for ordinal variables. The results showed that plants receiving the biofertilizer biopesticide consistently produced heavier fruits with denser netting and brighter, more uniform rind color than the control group, with statistically significant differences and large effect sizes. These findings indicate that PGPR based biofertilizer biopesticide application is an effective complementary strategy to enhance melon fruit quality and uniformity, with potential economic benefits and reduced chemical residue risks. Further multi location and multi season evaluations are recommended to support wider adoption.
Co-Authors Among Budiadi, Nang Anita Indrasari Arif Wibawa, D. Andang Arifwibawa, Dionysius Andang Ashari, Muhammad Zul Astuti Herawati, Dewi AYU RAHMAWATI Bagus Ismail Budhi Haryanto Budi Atmoko, Waluyo Chamara, Carretha Viola Dewi Astuti Herawati Dewi, Tri Angga Dian Kresnadipayana Fatsya, Nur Hayati Hardjito, Yunus Hariyanti, Widi INDAH CHRYSANTI ANGGE Intan Eka Saputri, Maria Odelia Khairimawati, Maudhyna M. Gunawan Setyadi Muftiyanto, R. Taufiq Nur Nang Among Budiadi Noliana, Maria Sanggita Putri Noor, Finisha Mahaesti Nur Aklis Pakereng, Yumina Yuti Peni Pujiastuti Rachmawatie, Srie Juli Rahmadina, Nadia Rahman Siddiq, Faiz Rini Handayani Satria, Arif Rizki Shidiq, Faiz Rahman Siddiq, Faiz Rahman Subrata, Pramudya Ibnu Sugiarti Sugiarti Sugiyarmasto Sugiyarmasto, Sugiyarmasto Suseno Suseno Sutianingsih, Sutianingsih Triyuliantari, Desy Kartika Waluyo Budi Atmoko, Waluyo Budi Wibawa, Dionysius Andang Arif Wirmaningsih, Maya Aprian Wulan, Ida Aryati Diyah Purnomo Yari Mukti Wibowo Yulandari, Ariefah