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All Journal Jurnal Reka Lingkungan QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Mantik MAGMA : JURNAL MAGISTER MANAJEMEN Journal of Social Studies, Arts and Humanities (JSSAH) IIJSE
Herdiyana, Herdiyana
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Packaging Innovation and Selling Performance in Microenterprises: Role of Digital Marketing Training Pranowo, Agus Setyo; Herdiyana, Herdiyana; Muharram, Hari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5285

Abstract

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources, impacting their selling performance. This study explores the role of digital marketing training in boosting the selling performance of micro-enterprises through packaging innovation. This study is quantitative research, and we surveyed 383 micro-enterprises fostered by PT Permodalan Nasional Madani (PNM) in Sukabumi Regency, West Java Province. The collected data was analyzed using Partial Least Square (PLS) to see the relationship between variables. Research findings confirm the positive influence of digital marketing training on packaging innovation and selling performance, and the positive influence of packaging innovation on selling performance. Here, packaging innovation can mediate the influence of digital marketing training on selling performance. This research provides novel insights into the critical role of packaging innovation in mediating the effects of digital marketing training, highlighting the need for ongoing support and tailored training programs to boost microenterprise competitiveness and market reach. The training programs, particularly in digital marketing, can enhance the ability of packaging innovation and empower the selling performance of the micro-enterprises. The micro-enterprises need more digital training as a part of government mentoring programs, in this case by PNM.
Financial Feasibility Analysis of Crystal Guava as Soft Candy The Krisjam's Bantarsari Anggraini, Vira; Gandhy, Abel; Herdiyana, Herdiyana
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6668

Abstract

This study aims to examine and analyze ways to enhance employee performance, investigate a conceptual model, and fill a research gap on transformational leadership style and work motivation through work discipline at PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division.  This study employs a causal approach and a descriptive quantitative method.  This study used a sample of 190 respondents and focused on the PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division.  An interval scale of 1 to 10 was used to measure questionnaire responses.  Software called SmartPLS Version 4.0 was used to evaluate the data. The study's findings indicate that:  1. According to the study's findings, transformational leadership significantly impacts employee performance. 2) Employee performance is significantly impacted by job motivation. 3. Work discipline is significantly impacted by transformational leadership. 4. Job discipline is significantly impacted by job motivation. 5. Employee performance is significantly impacted by work discipline. 6. The Impact of a transformative leadership style on staff performance is mediated by work discipline. 7. The relationship between work motivation and employee performance is mediated by work discipline.
Co-Authors Adawiyah, Haura Agus Setyo Pranowo Amelia Rahmi Anggraini, Vira Eka Verawati, Eka Fredi Andria Gandhy, Abel Hardiyanto, Arief Tri Hari Gursida Idham Maulana Oktora Indrayono, Yohanes Islamiati, Dian Karina Apriyani Muhammad Iqbal Muharam, Hari Muharram, Hari Rafsanjani, Akbar Salmah Salmah Saputri, Kiki Intan Sunaryo, Widodo