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The Influence of Brand Image and Service Quality on Outpatient Satisfaction Of RSAU dr. M Hassan Toto Rike Devi Khomala; Oci Etri Nursanty
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.2061

Abstract

Brand image is a representation of the overall perception of a brand formed from past information and experiences. In the context of health services, patients' perceptions of the quality of service are greatly influenced by the comfort, friendliness of the officers, and the experience of the service received. This study aims to analyze the influence of brand image and service quality on patient satisfaction. The method used is quantitative research with a cross-sectional approach. The sampling technique used probability sampling with a total of 98 respondents. Data analysis was carried out using multiple linear regression. The results showed that brand image and service quality had a positive and significant effect on patient satisfaction with a significance value (0.000 < 0.05). The conclusion of this study shows that improving brand image and service quality together can increase patient satisfaction.
The Effect of 7p (Product, Price, Place, Promotion People, Process, Physical Evidence) Marketing Mix and Patient Satisfaction on Outpatient Retention with the Role of Electronic Word of Mouth (E-WOM) Mediation at Bunda Margonda Hospital in 2025 Alindra Maulidiya Mecca; Oci Etri Nursanty; Yuhelmis Yuhelmis
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i4.479

Abstract

Marketing mix is a set of strategies used by service organizations, including hospitals, to create value and influence consumer decisions through seven main elements, namely Product, Price, Place, Promotion, People, process, and physical evidence. In the context of healthcare, the implementation of an effective marketing mix is believed to be able to increase satisfaction and retain patients. This study aims to analyze the influence of marketing mix on outpatient retention with electronic word of mouth (e-WOM) as a mediating variable. The research method used is quantitative with a cross sectional approach. Sampling in this study used purposive sampling of 100 respondents. Data analysis was carried out using multiple linear regression as well as the Sobel test to test the influence of mediation. The results showed that Product, Price, Place, Promotion, People, process, physical evidence and patient satisfaction had a significant effect on patient retention with a sig value (0.000<0.05). The conclusion of this study is that there is an influence between the 7P marketing mix and patient satisfaction on outpatient retention with a value (sig 0.000<0.05), and there is no influence between Promotion, Place, and process on patient retention through e-WOM (sig >0.05).
Kepuasan Pasien terhadap Mutu Pelayanan Keperawatan di Bagian Rawat Jalan Rumah Sakit Malihah Ramadhani Rum; Oci Etri Nursanty
Jurnal Ilmiah Ilmu Keperawatan Indonesia Vol 14 No 02 (2024): Jurnal Ilmiah Ilmu Keperawatan Indonesia (JIIKI) Volume 14 Number 02 Juni 2024
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jiiki.v14i02.3386

Abstract

Background: Patient satisfaction in healthcare services is crucial as it reflects the quality of service provided by the institution. Knowing the level of patient satisfaction is very useful for related institutions to evaluate ongoing programs and identify areas needing improvement. The quality of hospital services consists of two aspects, meeting established quality standards and satisfying customer (patient) needs. Hospitals need to focus on providing services that prioritize customer satisfaction. To enhance the quality of healthcare services, it can begin with evaluating each element contributing to patient satisfaction. Objectives: The objective of this study is to assess the level of patient satisfaction in the Outpatient Department so that the hospital can conduct evaluations and improve services according to patient needs. Methods: This study is a quantitative research using a descriptive survey approach. The population in this study consists of patients in the outpatient department in September 2023, totaling 3,112 patients. The sample size was determined using Slovin's formula, and the calculated sample size for this study is 97 patients. Results: Patient satisfaction with tangibles was found 1% rated it as bad, 8% as poor, 30% as good, and 60% as excellent. Reliability was found that 2% rated it as bad, 9% as poor, 31% as good, and 58% as excellent. Responsiveness was found that 1% rated it as bad, 5% as poor, 32% as good, and 62% as excellent. Assurance was found that 1% rated it as bad, 5% as poor, 32% as good, and 62% as excellent. Empathy was found that 1% rated it as bad, 11% as poor, 30% as good, and 58% as excellent. Conclusion: Patient satisfaction regarding nursing care services rated as excellent in the Outpatient Department of Ali Sibroh Malisi Hospital, assessed across five dimensions-tangibles, reliability, responsiveness, assurance, and empathy-averages below 70%. This is significantly far from the minimum service standard set by the Ministry of Health, which is 95%.
Hubungan Persepsi Pasien Dengan Kualitas Pelayanan Rawat Inap Di Rumah Sakit Grha Permata Ibu Depok Tahun 2024 Nodius Zendrato; Oci Etri Nursanty; Indah Maulina
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.855

Abstract

Pelayanan adalah aktivitas untuk memenuhi kebutuhan orang lain, sedangkan pelayanan berkualitas ditandai oleh pemahaman kebutuhan pasien dan pemberian nilai tambah yang menimbulkan kepuasan. Kualitas pelayanan menjadi salah satu tolok ukur penting dalam menilai kinerja penyelenggara layanan kesehatan, termasuk rumah sakit. Penelitian ini bertujuan untuk Mengetahui Hubungan Persepsi Pasien dengan Kualitas Pelayanan Rawat Inap di Rumah Sakit Grha Permata Ibu Depok Tahun 2024. Penelitian ini merupakan jenis kuantitatif yang bersifat analitik. Desain penelitian yang digunakan merupakan studi cross sectional. Populasi pada penelitian ini adalah pasien rawat inap di Rumah Sakit Grha Permata Ibu sebanyak 12.298 orang. Sampel dalam penelitian ini sebanyak 99 responden dengan teknik Purposive Sampling. Instrumen penelitian ini menggunakan lembar kuesioner. Analisis data dengan menggunakan univariat dan bivariat dengan uji chi-square. Hasil uji statistik dengan uji chi square terkait Kehandalan didapatkan nilai p value = 0,000 berarti p value < α (0,05), Daya Tanggap didapatkan nilai p value = 0,000 berarti p value < α (0,05), Jaminan didapatkan nilai p value = 0,000 berarti p value < α (0,05), Empati didapatkan nilai p value = 0,000 berarti p value < α (0,05), Bukti Fisik didapatkan nilai p value = 0,000 berarti p value < α (0,05), sehingga disimpulkan ada persepsi pasien terhadap kualitas pelayanan meliputi kehandalan, daya tanggap, jaminan, empati dan bukti fisik pada pelayanan rawat inap di Rumah Sakit Grha Permata Ibu Depok Tahun 2024. Diharapkan Rumah Sakit Grha Permata Ibu Depok diharapkan dapat terus meningkatkan kualitas pelayanan rawat inap pada seluruh dimensi SERVQUAL.
Tingkat Kepuasan Pasien Pemegang Jaminan Kesehatan Nasional (JKN) Terhadap Pelayanan Kefarmasian di Instalasi Farmasi Rawat Jalan Rumah Sakit Umum Daerah Sayang Kabupaten Cianjur: Level of Satisfaction of National Health Insurance (JKN) Holders Patients with Pharmaceutical Services in the Outpatient Pharmacy Installation of Sayang Regional General Hospital, Cianjur District Ananda Putri Fatimatuzzahra; Oci Etri Nursanty; Imam Syafi’i
Jurnal Ilmiah Farmasi Indonesia (JIFIN) Vol 2 No 01 (2024): JIFIN: Jurnal Ilmiah Farmasi Indonesia Terbitan Juni 2024
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jifin.v2i01.3076

Abstract

Hospital pharmacy services should prioritize patient safety, based on a new paradigm of patient care where pharmacy officers play a role, focusing not only on the drug but also on the patient. One of the good qualities of pharmaceutical services can be seen in patient satisfaction. The purpose of this study was to determine the level of patient satisfaction of National Health Assurance Holders (JKN) towards Pharmaceutical Services in Outpatient Pharmacy Installation of Regional General Hospital Sayang District, Cianjur, using 5 dimensions of service quality, namely Reliability, Responsiveness, Assurance, Empathy (Emphaty), and Tangible (Tangible). This study used descriptive research design with quantitative approach, sampling technique in this study was carried out with purposive sampling technique i.e. sampling technique with certain considerations, selected respondents were patients with National Health Insurance (JKN), patients who were able to communicate, write, read well, in addition to having been treated at least twice so that they were responsive in giving answers. The number of respondents in this study was 100. The instruments used in this study are questionnaires that have been tested for validity and reliability. The results of this study were percentage values on Reliability (66.6%), Responsiveness (64.5%), Assurance (68%), Empathy (63.6%), Tangible (61.2%) at 61.2% and percentage value of all dimensions at 64.78%. The conclusion of this study is to show that patients with National Health Assurance (JKN) are satisfied with pharmacy services at the Outpatient Pharmacy Installation of Sayang Regional General Hospital, Cianjur Regency.
Tingkat Kepatuhan Penggunaan Obat Symbicort 160 Microgram pada Pasien Asma di Instalasi Farmasi Rawat Jalan RS Dr Hafiz Cianjur: Compliance Level of Symbicort 160 Microgram Medication in Asthma Outpatient at the Pharmacy Installation of Dr. Hafiz Hospital, Cianjur Muchammad Nagib Idris; Oci Etri Nursanty; Julia Totong
Jurnal Ilmiah Farmasi Indonesia (JIFIN) Vol 2 No 02 (2024): JIFIN : Jurnal Ilmiah Farmasi Indonesia Terbitan Desember 2024
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jifin.v2i02.3161

Abstract

Compliance with regular use of asthma control drugs is still low, which can increase morbidity and mortality rates. One factor that influences compliance is knowledge. Asthma is a chronic inflammatory disorder of the airways that involves many cells and elements. This research aims to determine the level of compliance with the use of the drug Symbicort 160 Micrograms in asthma patients at the outpatient pharmacy installation at Dokter Hafiz Cianjur Hospital. This research uses descriptive research methods with a quantitative approach. Research sampling was carried out using a total sampling technique using the time-limited sampling method, namely all patients suffering from asthma who met the inclusion criteria of the study and entered the specified research time period, namely 1 May-31 July 2023. The number of respondents was 52 people; 43 people were selected. because there are several factors, namely age. The instrument used in this research was the Morisky Medication Adherence Scale (MMAS) questionnaire. Of the 43 respondents, 22 (51.16%) had a high level of compliance, 20 (46.51%) had a medium level of compliance, and 1 (2.33%) had a low level of compliance. The compliance level of most patients using Symbicort 160 Microgram medication is at a high level, namely 22 respondents (51.16%), indicating a good understanding and commitment to asthma treatment. This study concludes that the level of compliance with the use of Symbicort 160 Microgram medication in asthma patients shows that the level of compliance of most patients using Symbicort 160 Microgram medication is at a high level, namely 22 respondents (51.16%), indicating a good understanding and commitment to asthma treatment.
Hubungan Ketersediaan Sarana dan Prasarana Pendidikan Terhadap Kepuasan Mahasiswa Kedokteran di Komite Koordinasi Pendidikan (KOMKORDIK) RSUD Kota Bogor Tahun 2025 Bagas Abizard Algifary; Oci Etri Nursanty
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 6: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i6.16675

Abstract

Kualitas pendidikan klinik tidak hanya ditentukan oleh kurikulum dan kompetensi pengajar, tetapi juga oleh tersedianya sarana dan prasarana yang mampu mendukung pengalaman belajar siswa secara optimal. Meskipun rumah sakit pendidikan memiliki peran strategi dalam pembentukan kompetensi calon dokter, kajian empiris mengenai hubungan fasilitas pendidikan dengan kepuasan mahasiswa kedokteran pada konteks rumah sakit pendidikan di Indonesia masih relatif terbatas. Penelitian ini bertujuan menganalisis hubungan antara ketersediaan sarana dan prasarana pendidikan dengan kepuasan mahasiswa kedokteran di Komite Koordinasi Pendidikan (KOMKORDIK) RSUD Kota Bogor tahun 2025. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional terhadap mahasiswa profesi dokter yang menjalani pendidikan klinik, dengan teknik total sampling. Data dikumpulkan melalui kuesioner berbasis Skala Likert dan dianalisis menggunakan uji korelasi nonparametrik. Hasil penelitian menunjukkan bahwa ketersediaan sarana pendidikan memiliki hubungan positif yang kuat terhadap kepuasan siswa, sementara prasarana pendidikan menunjukkan hubungan yang lebih dominan. Temuan ini menegaskan bahwa optimalisasi fasilitas pendidikan merupakan fondasi strategi dalam menciptakan lingkungan belajar klinik yang berkualitas, meningkatkan kepuasan siswa, dan memperkuat mutu pendidikan kedokteran di rumah sakit pendidikan.