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THE EFFECT OF EXPERIENTIAL LEARNING ON ATTITUDES AND INTENTION: AN EXPERIMENTAL DESIGN Bernardus, Denny; Murwani, Fulgentius Danardana; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Kusumojanto, Djoko Dwi; Wardoyo, Cipto; Jatiperwira, Stefan Yudana
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.10

Abstract

In this study, we examined the effect of an entrepreneurship program based on experiential learning on attitudes and intentions. We used a quasi-experimental design. Data were collected by questionnaire from a sample of 200 students attending in an entrepreneurship program and another sample of 200 students as a control group. Our results indicate that the entrepreneurship program significantly improved students'innovativeness, entrepreneurial self-efficacy, and entrepreneurial intention. Furthermore, the students in an entrepreneurship program have a higher (average) innovativeness, entrepreneurial selfefficacy, and entrepreneurial intention, at the end of the entrepreneurship program, than a control group of students.
RECOGNIZING THE ENTREPRENEURIAL OPPORTUNITIES: A COMMON OUTCOME OF AN ENTREPRENEURIAL MINDSET Bernardus, Denny; Murwani, Fulgentius Danardana; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Jatiperwira, Stefan Yudana; Hitipeuw, Imanuel
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.20

Abstract

Entrepreneurship is important for economic growth in Indonesia. Entrepreneurial opportunities are essential to maintain a business. This study is intended to explore how business teams recognize entrepreneurial opportunities as a common outcome of their entrepreneurial mindsets. Specifically, this study explores how business teams express their ideas for introducing innovative products in a marketplace where entrepreneurial opportunities underlie those ideas. This study used a qualitative descriptive approach to achieve a comprehensive summarization. A few business teams had already enrolled in the entrepreneurship course. Each business team was asked to report how the business team recognized entrepreneurial opportunities. Content analysis was used to analyze the business team reports. The business team reports were coded into main categories, which the main categories were then analyzed using manifest analysis. The results showed that the business teams recognized the entrepreneurial opportunities underlying their business ideas. Business ideas have several characteristics. This study has implications, limitations, and suggestions for future studies.
EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR Bernardus, Denny; Aji, Imanuel Deny Krisna; Padmawidjaja, Liestya; Murwani, Fulgentius Danardana; Hitipeuw, Imanuel; Jatiperwira, Stefan Yudana
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.05

Abstract

Universitas Ciputra Surabaya is one of the universities that strongly supports its students to become excellent entrepreneurs by providing entrepreneurship curriculum and real business practice experiences. An entrepreneurial mindset is required to achieve this goal. This research aims to elaborate on the dimensions of entrepreneurial mindset based on previous research findings. Adopting a mixed-method approach on undergraduate students who have taken entrepreneurship courses. Data analysis was conducted through semi-structured interviews and confirmatory factor analysis to test the dimensions of entrepreneurial thinking generated from qualitative research. These were then tested on 100 students enrolled in entrepreneurship courses. The research results indicate two dimensions of entrepreneurial mindset: elaborating mindset with indicators of consideration, planning, and information seeking, and implementing mindset with indicators of action and evaluation. The confirmatory factor analysis results show that the elaborating mindset is focused on planning, such as planning/strategies for starting a business and when to start a business, while the implementing mindset is focused on evaluation, such as always seeing opportunities and measuring these opportunities in starting one's own business. For universities that provide entrepreneurship education, students need to be given materials on creating business plans and evaluating the businesses they are running.
The Dynamics Of Trust Among Medical Faculty Students At University X Toward The Government In The Issue Of The '6000 Foreign Doctors' Hoax Adhin Ramadhan Khayatullah; Imanuel Deny Krisna Aji
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 4: Juni 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i4.9587

Abstract

This study investigates the influence of hoax news about foreign doctors on the trust of University X medical students in the government. It focuses on two controversial events: the viral spread of claims regarding the government’s plan to recruit 6,000 foreign doctors and the dismissal of Faculty Dean. Both events were widely circulated on digital media, often with sensationalized and misleading headlines, fueling public confusion and skepticism, particularly within the academic medical community. Utilizing a descriptive quantitative approach, the research surveyed 277 out of 903 active students through convenience sampling. Data were gathered via an online questionnaire measuring both the extent of hoax news exposure and the students’ level of trust in government institutions. A simple linear regression analysis revealed a strong and significant relationship between hoax exposure and trust levels, with an R² value of 0.870 and a correlation coefficient of 0.933. This suggests that 87% of the variation in trust is attributable to the influence of hoax content. Despite students’ general awareness of current events, misleading narratives and delayed government responses significantly shaped their perceptions. The findings highlight the need for improved government crisis communication that is timely, transparent, and evidence-based. Additionally, it underscores the importance of fostering digital literacy and critical thinking in educational settings to help students critically assess information and maintain trust in public institutions, especially in health-related matters
Paving the Way for Out-of-School Youth by Strengthening Digital Content Creation Skills Teguh, Monika; Aji, Imanuel Deny Krisna; Rahmawati, Kuncoro Dewi; Senaharjanta, Ignasius Liliek; Haryono, Cosmas Gatot
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19246

Abstract

Education is the right of every citizen. Unfortunately, various social and economic problems cause unfortunate youths to drop out of school. Without the provision of education, these young people are threatened with difficulties in getting a job and a decent life in the future. In response to this problem, a French NGO called Life Project For Youth (LP4Y) provides assistance by providing certified informal education and training for out-of-school youth in various regions of the world, one of which is in Indonesia, in the city of Surabaya. In carrying out its mission LP4Y realizes that they do not always have experts to teach the knowledge or skills needed by the youth, so they collaborate with Ciputra University Surabaya as a partner in developing fostered youth. Specifically in this activity, the purpose of the service carried out is to strengthen the skills of young people in the field of content creation, and encourage their confidence to use these skills. The methods used include training, technology application, and mentoring. Then evaluated through surveys to participants and implementing partners. Participants who took part in the activity consisted of 15 young people. From this activity, participants have succeeded in making photo and video works that become portfolios for them to find jobs in fields that require these skills. Participants also stated that they are more confident to seek employment in fields other than administration due to the new skills they learned. Pendidikan merupakan hak setiap warga negara. Namun sayangnya berbagai permasalahan sosial dan ekonomi menyebabkan pemuda-pemuda yang tidak beruntung harus mengalami putus sekolah. Tanpa adanya bekal pendidikan, maka pemuda ini terancam akan kesulitan mendapatkan pekerjaan dan hidup yang layak ke depannya. Menanggapi permasalahan ini, sebuah LSM dari Perancis bernama Life Project For Youth (LP4Y) memberikan bantuan dengan memberikan pendidikan dan pelatihan informal bersertifikat bagi para pemuda putus sekolah di berbagai wilayah di dunia, salah satunya adalah di Indonesia, di kota Surabaya. LP4Y menyadari bahwa mereka tidak selalu memiliki tenaga ahli untuk mengajarkan ilmu atau skill yang dibutuhkan oleh para pemuda, sehingga mereka menggandeng Universitas Ciputra Surabaya sebagai mitra dalam mengembangkan para pemuda binaan. Secara khusus dalam kegiatan ini, tujuan pengabdian yang dilaksanakan adalah untuk memperkuat skill para pemuda di bidang content creating, serta mendorong kepercayaan diri mereka untuk menggunakan skill tersebut. Metode yang digunakan antara lain pelatihan, penerapan teknologi, dan pendampingan. Kemudian di evaluasi melalui survei kepada peserta maupun mitra pelaksana. Peserta yang mengikuti kegiatan terdiri dari 15 orang pemuda. Dari kegiatan ini, peserta telah berhasil membuat karya foto dan video yang menjadi portofolio bagi mereka untuk mencari pekerjaan di bidang yang membutuhkan skill tersebut. Peserta juga menyatakan mereka lebih percaya diri untuk mencari pekerjaan di bidang lain selain bidang administratif berkat skill bari yang mereka pelajari. Implikasi dari kegiatan pengabdian kepada masyarakat ini adalah para pemuda putus sekolah yang memiliki keterampilan baru di bidang digital content creating.
Strategic Cyber Public Relations: A Case Study of PT PLN Nusantara Power’s Engagement on Instagram Teguh, Monika; Dafa, Muhammad; Aji, Imanuel Deny Krisna; Sistiawan, Ivana Clairine
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.411

Abstract

In the wake of the COVID-19 pandemic, digital communication channels, particularly social media platforms, have become pivotal for organizations worldwide. This study presents a detailed analysis of PT PLN Nusantara Power’s (PT PLN NP) strategic Cyber Public Relations (PR) activities on Instagram. PT PLN NP, a leading energy company in Indonesia, adeptly navigated the digital landscape, earning recognition as the "Most Popular BUMN Subsidiary in Digital Media." Through a comprehensive exploration of PT PLN NP’s cyber PR strategies, encompassing planning, implementation, and evaluation stages, this research provides valuable insights into effective online engagement. The study delves into the contextualization of content, emphasizing its alignment with both internal company dynamics and public interests. It highlights the importance of communication strategies, focusing on the creation of valuable, engaging content tailored to audience needs. Collaborative initiatives, involving partnerships with external entities, are examined as essential components fostering brand affinity. Additionally, the study underscores the significance of real-time interaction and connection with the audience, ensuring the company’s responsiveness and fostering a sense of community. This research offers a robust framework for organizations aiming to enhance their cyber PR efforts, emphasizing the importance of Instagram as a strategic communication tool.
Exploring the Interaction Objectives of Digital New Venture Groups in Entrepreneurial Education (Analysis of Multiple Goals Theory) Aji, Imanuel Deny Krisna; Karsidi, Ravik; Nurhaeni, Ismi Dwi Astuti; Sudarmo
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Educating students in entrepreneurship is a way to enhance the number of entrepreneurs. At the higher education level, it is executed by incorporating entrepreneurship courses into the curriculum with particular emphasis. Attention must be directed towards various stakeholders, particularly the institutions that facilitate entrepreneurship education, to ensure that the program enhances not only quantitative outcomes (the number of new student ventures) but also qualitative outcomes (sustainable new ventures), even after the completion of the educational process. The presence of multiple objectives among members of the digital new venture group for interaction is a significant issue that requires additional investigation in this study. This research uses the Multiple Goals Theory framework in interpersonal communication to delineate the objectives of interaction as perceived by each member of the new digital venture group. The study employed a quasi-qualitative methodology, incorporating in-depth interviews, observations, and recording, involving 15 student participants from the new digital venture group and the facilitator. Every student in the new digital venture group possesses interaction objectives classified into three categories: instrumental goals, interpersonal goals, and identification goals. This study demonstrates that Multiple Goals Theory indicates the interaction objectives of students in the new digital venture group encompass primary goals, mostly categorized as instrumental goals, specifically aimed at achieving an optimal course evaluation and developing a new venture. In this study, secondary interaction goals, which are theoretically intended to impede the attainment of primary interaction goals, instead facilitate the fulfillment of those basic goals.
Kompetensi Komunikasi Interpersonal Karyawan Coffee Shop Delapan Meter dan Toko Kopi Bersaudara dalam Interaksi dengan Pelanggan Gagastama Nanglares; Imanuel Deny Krisna Aji
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.2404

Abstract

Interpersonal communication competence is an important aspect in the coffee shop business which can have an impact on productivity, service quality, customer satisfaction, and even customer loyalty. Toko Kopi Bersaudara features a unique concept by combining coffeeshop and space. Meanwhile, Eight Meter Coffeeshop has a minimalist and elegant concept with complete facilities such as meeting rooms, VIP rooms and smoking rooms. This research aims to analyze the interpersonal communication competence of employees in two coffeeshops with different characteristics. Exploration of the differences in characteristics between the two coffeeshops in relation to the interpersonal communication competence of employees in each place. Research method with a positivism paradigm, quantitative approach. Through data analysis with descriptive statistics, data was collected using a survey method using a questionnaire. The results of the research illustrate that the Kopi Bersaudara shop has a higher value on the dimensions of interpersonal competence than the Eight Meter Coffee Shop. Suggestions that can be given are that the Eight Meter Coffee Shop must review the performance of its employees and provide training on how to behave appropriately towards customers.
Pelaksanaan Strategi Komunikasi Persuasi Coffeshop Delapan Meter Muhammad Ulil Albab; Imanuel Deny Krisna Aji
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.2427

Abstract

The Eight Meter Coffee Shop, located in the Mojokerto area, has become a popular gathering spot, especially for the people of Mojokerto City. According to its Google Business page, Eight Meter Coffee Shop has gained popularity with a rating of 4.6 out of around 295 recorded reviews. The shop offers an industrial concept and a view of the rice fields, enhancing the experience for visitors. Apart from its well-crafted ambiance, Eight Meter Coffee Shop employs various communication strategies to engage its customers effectively. In this study, the persuasive communication tactics employed by Eight Meter Coffee Shop are analyzed using a quasi-qualitative research methodology, involving data collection, analysis, conclusion drawing, and application of findings in a broader context. Informants involved in this research include the baristas, the owner, and patrons within the Coffee Shop. Additionally, a quasi-qualitative research design is utilized to analyze data at various levels, classify it for easier utilization, and compile it into a scholarly report. The research findings highlight the importance of considering appropriate design in advertising Eight Meter Coffee Shop, focusing on product quality with added attractive elements, and seizing specific moments to capture the attention of new audiences. Moreover, strengthening ties with the local community and involving them in promotional activities can be effective strategies for increasing foot traffic and customer engagement.