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PENGARUH FRAUD PENTAGON TERHADAP KECURANGAN LAPORAN PENGARUH KUALITAS PELAYANAN DAN PROMOSI JASA MUATAN KARGO TERHADAP LOYALITAS PELANGGAN PT. DAYA EIKA SAMUDRA (PERUSAHAAN YANG BERGERAK DIBIDANG JASA EKSPEDISI MUATAN KAPAL DAN KARGO) MEDAN Yono, Rudi; Sitanggang, Afriani; Aldo, Roderick; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisi pengaruh kualitas pelayanan dan Promosi positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Metode penelitian yang diguanakan adalah analisis regresi linear berganda. Populasi dalam penelitian adalah sebanyak 147 pelanggan dan sampel sebanyak 105 pelanggan. Teknik pengujian sampel mengunnakan sample random sampling. Hasil Penelitian menunjukkan bahwa secara parsial kualitas pelayanan dan Promosi berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Secara simultan Kualitas Pelayanan dan Promosi berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan PT Daya Eika Samudra. Besarnya koefisien determinasi diperoleh nilai Adjusted R Square sebesar 0,293 hal ini berarti 29,3% dari variabel dependen Loyalitas Pelanggan PT Daya Eika Samudra yang dapat dijelaskan oleh variabel independen Kualitas Pelayanan dan Promosi sedangkan sisanya sebesar 70,7% dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini, seperti periklanan, citra perusahaan, harga dan sebagainya.
PENGARUH HARGA DAN SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN ROUND SEPARATORS MEREK SWECO PT BANGUN TEKNO KARISMA LESTARI Wijaya, Ronaldo; Suryatin, Novia; Wilis, Wilis; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

PT. Bangun Tekno Karisma Lestari is a trading company that distributes Round separators for Sweco and spare parts. The purpose of this study was to examine the effect of Price and Distribution Channels on Customer Satisfaction Round Separator Sweco PT. Build Tekno Karisma Lestari. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population of 133 sample customers is 100 customers. The results showed that simultaneously and partially Price and Distribution Channels had a positive and significant effect on Customer Satisfaction Round Separator Sweco PT. Build Tekno Karisma Lestari.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOTAK TELUR PADA PT MEGA SARI AGUNG SEJAHTERA LANGKAT MEDAN Andreyani, Graciela; Rendy, Rendy; Nyonata, Ricky Anderson; Ardiles, Zikho; Anggoro, Muhammad Agung
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

This study aims to test and analyze the effect of product quality and service quality on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan. The analytical method is multiple linear analysis. The population is customers at PT Mega Sari Agung Sejahtera Langkat Medan totaling 276 people. The sample research was 163 customers of PT Mega Sari Agung Sejahtera Langkat Medan. The conclusion showed that product quality and service quality partially and simultaneously had an effect on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan. The test results of the determination coefficient above is the amount of adjusted R Square is 0.205, then the influence of product quality and service quality on egg box customer satisfaction at PT Mega Sari Agung Sejahtera Langkat Medan is 20.5% while the remaining 79.50% is influenced by other factors which was not examined in this study.