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All Journal Jurnal Kebijakan dan Administrasi Publik JURNAL ILMU PEMERINTAHAN jurnal niara ARISTO Nyimak: Journal of Communication Jurnal ASPIKOM Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Jurnal Public Policy The Journal of Society and Media Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Studi Pemerintahan Society
Younus, Muhammad
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Journal : Nyimak: Journal of Communication

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Transformative Governance: Utilizing Social Media Dynamics to Improve Public Service Implementation in the Digital Age in Indonesia Syaftiani, Mella; Nurmandi, Achmad; Misran, Misran; Younus, Muhammad
Nyimak: Journal of Communication Vol 8, No 2 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i2.10735

Abstract

The widespread use of social media has fundamentally transformed how people communicate, collaborate, and interact, leading to significant shifts in social structure and contemporary cultural order. This study aims to analyze the role of social media in revolutionizing public service implementation in the digital era. The research uses a qualitative approach, utilizing Google Collab and Nvivo as analytical tools. Key findings reveal that internet usage is dominated by adolescents and adults, which accelerates the adoption of public services through social media, primarily due to the high level of technological literacy among users. The results of this study contribute to the literature by highlighting the role of social media as an effective tool to overcome the limitations of conventional communication in public services. The practical implications of this study indicate the potential for improving public service standards at the international level through the optimization of social media to reach the community more broadly and efficiently.Keywords: social media, e-government, e-governance, innovation division, web 2.0AbstrakPenggunaan media sosial yang luas telah secara mendasar mengubah cara orang berkomunikasi, berkolaborasi, dan berinteraksi, serta menyebabkan pergeseran signifikan dalam struktur sosial dan tatanan budaya kontemporer. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam merevolusi implementasi pelayanan publik di era digital. Metode yang digunakan adalah pendekatan kualitatif dengan memanfaatkan alat analisis Google Collab dan Nvivo. Temuan utama menunjukkan bahwa penggunaan internet didominasi oleh remaja dan orang dewasa, yang mempercepat adopsi layanan publik melalui media sosial, terutama karena tingginya tingkat literasi teknologi di kalangan pengguna. Hasil penelitian ini berkontribusi pada literatur dengan menekankan peran media sosial sebagai alat efektif untuk mengatasi keterbatasan komunikasi konvensional dalam pelayanan publik. Implikasi praktis dari penelitian ini menunjukkan potensi peningkatan standar pelayanan publik di tingkat internasional melalui optimalisasi media sosial untuk menjangkau masyarakat secara lebih luas dan efisien.Kata Kunci: media sosial, e-government, e-governance, divisi inovasi, web 2.0
Co-Authors Achmad Nurmandi Aliy, Muhammad Firyal Aulia Nur Kasiwi, Aulia Nur Dylian, Rijkad Omar Eka Rahmawati, Dian Fahrisky, Agi Fitriani Fitriani Gul, Hajira Helen Dian Fridayani, Helen Dian Herman Lawelai Isnadi, Yuli Jokhio, Amjad Ali Kartika Putri, Aulia Misran Misran Muchamad Zaenuri Nur, Utami Purwaningsih, Titin Putrianto, Leoni Indah R. F. Novienty, Dharayani Eka Raza, Syed Shakir Rina Lestari Riski, Riski Soomro, Ashfaque Hussain Suardi, Wahdania Suswanta Syaftiani, Mella Wahdaniyah, Nurul Widyasari, Sindy Zuly Qodir