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Analyzing of Barberbos Consumer Purchase Decision Stages in Picking Barbershop Yamin, Muhammad Zaky; Gaffar, Vanessa; Andriana, Denny
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.25541

Abstract

This research aims to explore the entire consumer purchasing decision process in choosing Barberbos, from problem recognition to post-purchase. The method used is qualitative with a case study approach, the sample was taken by purposive sampling, namely 23 people who were consumers who had tried Barberbos services. Data collection was carried out using interviews, literature studies, documentation studies, and online search methods, then the data was analyzed using thematic analysis. The research results show that in the first stage, the need and desire to shave one's hair was triggered internally by the source himself, there was no encouragement from other people. Information search stages: sources know Barberbos through location, word of mouth, and social media. At the alternative evaluation stage, only some of the material for consideration by the majority of the interviewees was the results of the shaving, followed by the place, then some said there was no particular reason and there were those who were invited by friends. The reason the interviewee chose Barberbos was because it was famous, the shave results, the service and the place was nice. For the final stage, all interviewees felt very satisfied, satisfied, and quite satisfied with the shave they got.
IMPLIKASI RELEVANSI NILAI INFORMASI NON AKUNTANSI TERHADAP NILAI PERUSAHAAN Rahman, Fathur; Widyaningsih, Aristanti; Andriana, Denny
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 1 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i1.1218

Abstract

Studi ini menyelidiki masalah relevansi nilai informasi non-akuntansi untuk pasar modal Indonesia. Penelitian ini bertujuan untuk menguji pengaruh modal intelektual, komisaris independen dan kepemilikan institusional terhadap relevansi nilai dan implikasinya terhadap nilai perusahaan pada perusahaan publik yang terdaftar di BEI pada tahun 2020. Penelitian ini merupakan penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Berdasarkan pengambilan sampel secara proporsional random sampling menggunakan Krejcie-Morgan diperoleh 242 sampel perusahaan. Data penelitian diperoleh dari laporan keuangan yang tersedia di website masing-masing perusahaan, website BEI, dan yahoo finance. Pengujian hipotesis dilakukan dengan analisis jalur menggunakan SmartPLS 3.0. Hasil penelitian ini menemukan bahwa: (1) Modal intelektual berpengaruh terhadap relevansi nilai; (2) Komisaris independen tidak berpengaruh terhadap relevansi nilai; (3) Kepemilikan institusional berpengaruh terhadap relevansi nilai; (4) Modal intelektual berpengaruh terhadap nilai perusahaan; (5) Komisaris independen tidak berpengaruh terhadap nilai perusahaan; (6) Kepemilikan institusional berpengaruh terhadap nilai perusahaan; (7) Relevansi nilai berpengaruh terhadap nilai perusahaan; (8) Modal intelektual berpengaruh terhadap nilai perusahaan melalui relevansi nilai; (9) Komisaris independen tidak berpengaruh terhadap nilai perusahaan melalui relevansi nilai; (10) Kepemilikan institusional mempengaruhi nilai perusahaan melalui relevansi nilai.
The Effects of IoT on Sustainable Logistics Management Practices and Sustainability Performance in the Manufacturing Sector: A Comparative Study of Ghana and Indonesi Akubia, Gilbert Korku; Gaffar, Vanessa; Sultan, Mokh Adib; Andriana, Denny
Khazanah Sosial Vol. 6 No. 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.38197

Abstract

This study examines the impact of sustainable logistics practices—green transportation, waste management, energy efficiency, and sustainable packaging—on sustainability performance in the manufacturing sectors of Ghana and Indonesia, with a focus on the moderating role of Internet of Things (IoT) development. The research highlights the importance of both internal resources and external factors in achieving sustainability goals. Using a quantitative approach and a descriptive survey design, data were collected from 374 manufacturing firms in Ghana and 379 in Indonesia. The study employed a structured questionnaire and applied Ordinary Least Squares (OLS) regression to analyze the relationship between sustainable logistics practices, IoT growth, and sustainability performance. Sustainable logistics practices positively influence sustainability performance, with IoT moderating this relationship. Firms in Indonesia demonstrated higher performance due to advanced IoT infrastructure, while Ghana showed limitations due to less developed technological infrastructure. The findings emphasize the need for investment in IoT infrastructure to enhance the effectiveness of sustainable logistics practices, particularly in developing countries. The study contributes new insights into the moderating role of IoT in sustainability and offers practical guidance for policymakers and businesses. This study provides a novel cross-country perspective on how IoT development influences the effectiveness of sustainable logistics practices in emerging economies, bridging gaps in the existing literature on technology-driven sustainability strategies.