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All Journal JURNAL ECONOMIA IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Jurnal Manajemen Pelayanan Publik IJBE (Integrated Journal of Business and Economics) Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Shirkah: Journal of Economics and Business Jurnal Pendidikan Akuntansi dan Keuangan The International Journal of Business Review (The Jobs Review) Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Universitas Bung Hatta Jurnal Cahaya Mandalika International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Online Learning in Educational Research Journal of Innovation Research and Knowledge Journal of Islamic Economics and Business Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Islamic Contemporary Accounting and Business Khazanah Sosial
Andriana, Denny
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Transportation Other

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Digital Marketing for Startup: A Systematic Literature Review Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Martri Aji Buana, Dwinto; Yusiana, Rennyta
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
The Mediating Role of Financial Performance on the Relationship between Capital Structure and ESG performance of Ghanaian Non-Financial Firms Ampomah, Philipina; Andriana, Denny; Nugraha, Nugraha; Sari, Maya; Mac-Moqu, Francis Kortey
Integrated Journal of Business and Economics (IJBE) Vol 10, No 1 (2026): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v10i1.1269

Abstract

This study empirically analyzes the mediating effect of financial performance on the relationship between capital structure and the ESG performance of listed non-financial firms in Ghana. Using panel data from 16 firms enlisted on the Ghana Stock Exchange from 2015 to 2024, the study adopts the random-effects model. The results show that (1) both debt and equity capital have a negative influence on ESG performance, corroborating the agency theory; (2) debt capital does not significantly influence financial performance, but equity capital positively influences financial performance, violating the Modigliani and Miller theory; and (3) financial performance has a positive influence on ESG performance, corroborating the resource-based view theory. Further analysis regarding the mediating effect shows that financial performance partially mediates the relationship between capital structure and ESG performance. The study emphasizes the need for managers to be cautious when choosing the optimal capital structure, bearing in mind that improved financial performance is one of the ways their capital structure decisions can enhance ESG performance. The novelty of this study lies in the development and validation of a mediation model of capital structure, financial performance, and ESG performance in a sub-Saharan African context, enhancing our understanding of corporate finance in underdeveloped capital markets.
FISCAL AUTONOMY AND REVENUE GROWTH: THE IMPORTANCE OF SPATIAL CONTEXT IN LOCAL GOVERNMENT REFORM Edem Lekettey; Nugraha, Nugraha; Maya Sari; Denny Andriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18729038

Abstract

This study examines the revenue growth performance of Ghana's Metropolitan, Municipal, and District Assemblies (MMDAs) and explores the moderating influence of population density on the relationship between financial autonomy and revenue growth. This study analyzes the impact of institutional capability and spatial context on subnational fiscal performance in the context of Ghana's decentralization, based on fiscal federalism and institutional theory. Auditor-General's Reports and the Ghana Statistical Service provided data on 261 MMDAs from 2018 to 2023. Stata 18 and R 4.3 were used for fixed-effects estimation, the system generalized method of moments (GMM), robustness testing, and moderation analysis using Hayes' PROCESS Model 1. The results indicate that financial autonomy substantially improved subnational revenue growth (β = 0.0036, p < 0.001). Population density did not significantly reduce this association (β = -0.0031, p = 0.108). Further analysis indicates that the fiscal benefits of autonomy are more pronounced in low-density assemblies, suggesting that institutional and administrative efficiencies play a more critical role in fiscal performance than population size. The findings indicate that decentralization reforms should prioritize improving governance quality, institutional discipline, and fiscal accountability, rather than demographic or spatial considerations. This study represents the first application of moderated panel models to 261 Ghanaian MMDAs, demonstrating that institutional strength, rather than population density, serves as the principal determinant of fiscal benefits from autonomy in developing countries. This finding contributes to the discussion on fiscal federalism and institutional theories.
The Effects of IoT on Sustainable Logistics Management Practices and Sustainability Performance in the Manufacturing Sector: A Comparative Study of Ghana and Indonesi Gilbert Korku Akubia; Vanessa Gaffar; Mokh Adib Sultan; Denny Andriana
Khazanah Sosial Vol. 6 No. 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.38197

Abstract

This study examines the impact of sustainable logistics practices—green transportation, waste management, energy efficiency, and sustainable packaging—on sustainability performance in the manufacturing sectors of Ghana and Indonesia, with a focus on the moderating role of Internet of Things (IoT) development. The research highlights the importance of both internal resources and external factors in achieving sustainability goals. Using a quantitative approach and a descriptive survey design, data were collected from 374 manufacturing firms in Ghana and 379 in Indonesia. The study employed a structured questionnaire and applied Ordinary Least Squares (OLS) regression to analyze the relationship between sustainable logistics practices, IoT growth, and sustainability performance. Sustainable logistics practices positively influence sustainability performance, with IoT moderating this relationship. Firms in Indonesia demonstrated higher performance due to advanced IoT infrastructure, while Ghana showed limitations due to less developed technological infrastructure. The findings emphasize the need for investment in IoT infrastructure to enhance the effectiveness of sustainable logistics practices, particularly in developing countries. The study contributes new insights into the moderating role of IoT in sustainability and offers practical guidance for policymakers and businesses. This study provides a novel cross-country perspective on how IoT development influences the effectiveness of sustainable logistics practices in emerging economies, bridging gaps in the existing literature on technology-driven sustainability strategies.
Decoding E-Experience in Educational Technology: The Mediating Role of E-Trust and E-Satisfaction in Continuance Intention Ni Putu Nurwita Pratami Wijaya; Vanessa Gaffar; Bambang Widjajanta; Denny Andriana; Dwinto Martri Aji Buana
Online Learning In Educational Research (OLER) Vol. 5 No. 2 (2025): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v5i2.608

Abstract

The startup sector's emphasis on the educational technology industry in Indonesia expanded, particularly during the pandemic. However, many educational technology players went bankrupt because they could not make their users reuse their products and services (continuance intention). This study aimed to analyze the influence of e-experience on continuance intention in the use of educational technology platforms, with e-trust and e-satisfaction as mediating variables. A quantitative method with a PLS-SEM approach was used to test the relationships between variables. Data were gathered from 300 respondents using a questionnaire as the research instrument. The respondents in this study were individuals utilizing educational technology, including students, teachers, and employees seeking skill enhancement. The data were analyzed using SmartPLS. The research results showed that e-experience had a direct influence on continuance intention, but its impact was relatively small. E-trust and e-satisfaction proved to be significant mediators in strengthening this relationship. E-Satisfaction had a stronger mediating influence compared to e-trust, affirming that user satisfaction was a key factor in driving the sustainability of educational technology usage. Moreover, the indirect effects through mediators were greater than the direct effects, indicating that user experience should be developed into trust and satisfaction to enhance user retention.
Co-Authors Adib Sultan, Adib Ahiase, Godwin AKUBIA, GILBERT KORKU Ampomah, Philipina Arim, Arim Arina Raspati, Nada Aristanti Widyaningsih Balqis, Kartika Bambang Widjajanta Bambang Widjajanta, Bambang Doniyor, Xoshimov Dwinto Martri Aji Buana Edem Lekettey Fathur Rahman Friska, Renny Gilbert Korku Akubia Godwin Ahiase Heryana, Toni Ikin Solikin Illa Susilawati Joe Putra Pratama Pardede Kizi, Khusanova Khojiyabonu Rovshan Koeswandi, Tika Kpodo, Percy Chris Lazuardian, Muhamad Farhan Mac-Moqu, Francis Kortey Martri Aji Buana, Dwinto Maya Sari Maya Sari Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda N Nugraha Nadi Azkia Ali Alfathimi Nasim, Arim Ni Putu Nurwita Pratami Wijaya Nono Supriatna Noorsyah, Muhammad Naufal Nugraha Nugraha Nur Apandi, R Nelly Nur Israq Fauziah Nurlaela, Fitri Nurlaela, Linda Percy Chris Kpodo Philipina Ampomah Primaskara, Ery Purnomo, Budi Supriatono Rennyta Yusiana Shahril, Aslinda Siregar, Alfi Syahrah Sulthan Yusuf Abdullah Ugli, Sodikov Ulugbek Gulomjon Ugli, Teshaev Jahongir Isomiddin Ugli, Tokhirjonov Jamshid Giyosjon Vanessa Gaffar Wenda Wahyu Christiyanto Wibowo, Lili Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky