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All Journal Jurnal Komunikasi MetaKom : Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Otoritas : Jurnal Ilmu Pemerintahan Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Persepsi : Communication Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Profetik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Dinamika UMT Communication Avant Garde Buletin Poltanesa Jurnal Riset Jurnalistik dan Media Digital Community Services and Social Work Bulletin Mamangan Social Science Journal MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Prosiding Simposium Nasional Multidisiplin (SinaMu)

Basit, Abdul

Ilmu Komunikasi, Universitas Muhammadiyah Tangerang

Author-ID : 1480239

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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STRATEGI DAN IMPLEMENTASI DALAM TATA PEMERINTAHAN DENGAN BERBASIS PENGEMBANGAN KONSEP SMART CITY Adie Dwiyanto Nurlukman; Abdul Basit
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 7 No 2 (2021): Mei 2021
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

The development of information technology encourages the development of the Smart City model in various major cities in Indonesia. The city of Tangerang is trying to develop the Smart City through various programs that are starting to be developed by the Tangerang City Government. The Smart City concept promoted by the City of Tangerang is Tangerang LIVE. This concept has been launched since December 2013 and was implemented in 2014. This study aims to determine how the City Government realizes the concept of Smart City in Tangerang City and the obstacles that arise in it. implementation of programs from the Smart City Concept in Tangerang City. This research was conducted using a qualitative method with a focus on the Tangerang City Information and Communication Office as the main data source. The results showed that the strategy and implementation carried out by the Office of Communication and Information Technology was implemented based on Perwal no. 2 of 2016 which is guided by the RPJMD which has been compiled to support the concept of Smart City which is wrapped through Tangerang LIVE, but in the implementation of this Smart City it cannot be said to be optimal due to the lack of socialization carried out by the Communication and Informatics Office and the lack of awareness and readiness of SKPD and community to run programs from the Smart City so that it can hinder the implementation process of the Smart City

STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.

The excellence scholarships program: Analysis of implementation aspects and societal impact Achmad Kosasih; Nurzela Eka Juniarfa; Yusuf Fadli; Adie Dwiyanto Nurlukman; Abdul Basit
Otoritas : Jurnal Ilmu Pemerintahan Vol 13, No 1 (2023): (April 2023)
Publisher : Department of Government Studies Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v13i1.9152

Education creates reliable and competitive people resources, which determines a nation's success. Scholarship policies have a substantial impact on the growth of a nation, particularly in terms of enhancing the quality of human resources and access to quality education. Open access to education can help establish an improved education system. The Excellence Scholarships Program is part of the Indonesian government's goal to produce trustworthy and competitive human resources. This research used a qualitative descriptive methodology by tracing official government documents associated with the Excellence Scholarships program. This report analyzes the 2019-2020 implementation and impact of Indonesia's main scholarship program. This study examined program implementation using descriptive-qualitative research. According to the findings of this study, 2025 undergraduates won scholarships in the last two years. The procedures and aid distribution of the Excellence scholarship program are effective because they adhere to the predetermined flow and conditions, however, future improvements are required for the implementation of these scholarship programs: first, improving the principle of equal distribution of scholarship recipients to combat inequality, particularly in eastern Indonesia; and second, providing equal opportunities. This research also suggests further research could look into how the excellence scholarships program enhances scholarship recipients' quality of life and human resources.

Branding Smart City pada Analisis Bibliometrik Abdul Basit; Adie Dwiyanto Nurlukman
Simposium Nasional Mulitidisiplin (SinaMu) Vol 2 (2020): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Adanya sebuah teknologi masyarakat diberi kemudahan dalam berbagai hal yang menjadi kebutuhan sehari-hari. Teknologi ini tidak hanya memberikkan dampak yang besar bagi individu, tetapi juga memberikan dampak yang besar bagi masyarakat luas. Smart city dirancang oleh Pemerintah Kota Tangerang sebagai salah satu cara untuk perbaikan wilayah dari segala aspek, termasuk pelayanan. Perkembangan teknologi informasi tidak hanya sebagai penunjang smart city, tetapi juga bisa sebagai Big data atau hal-hal lain berhubungan dengan digitalisasi. Penelitian ini dirancang untuk dapat memberikan gambaran rinci terkait Smart city (kota pintar) “Bagaimana gambaran perkembangan sistem teknologi informasi pada konsep smart city dapat memberikan nilai bagi Kota Tangerang dalam membranding). Pengolahan data angket dilakukan dengan menggunakan sofwer Vosviewer untuk melihat lebih detail mengenai hal-hal apa saja yang berkaitan dengan penelitian branding smart city. Titik dan garis penelitian baru sebagian besar terkonsentrasi di internet of think, urban areas, big data, sustainable develovment, smart building, cloud computing, dan conceptual model. Hal ini menjadi sebuah temuan konsep baru untuk bisa diadopsi oleh negara-negara yang ingin mengembangan pembangunan dan siap terhadap teknologi.Kata Kunci: Branding, Smart city, Kota Tangerang AbstractThe existence of a community technology is facilitated in various things that are daily needs. This technology not only has a big impact on individuals, but also has a big impact on society at large. Smart city is designed by the Tangerang City Government as a way to improve the area from all aspects, including services. The development of information technology is not only a support for a smart city, but also as big data or other matters related to digitization. This research is designed to be able to provide a detailed description of the Smart city (smart city) "How can an overview of the development of information technology systems in the concept of a smart city can provide value for the City of Tangerang in comparison) The questionnaire data processing was carried out using the Vosviewer software to see in more detail what matters were related to smart city branding research. New research points and lines are mostly concentrated on internet of think, urban areas, big data, sustainable development, smart building, cloud computing, and conceptual models. This is a finding of a new concept to be adopted by countries that wish to develop development and are ready for technology.Keywords: Branding, Smart city, Kota Tangerang

Parents' involvement on teen's movie consumption in the pandemic era Indriani, Sri Seti; Mohamad Permana, Rangga Saptya; Basit, Abdul
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5135

Abstract Watching movies at home through movie applications now has become a trend in this pandemic era. Adolescents who have online learning at home are forced to entertain themselves with indoor activities; spending more time watching movies is one example. As one of the online movie platforms, Netflix has gained 204 million subscribers in January 2021, following Amazon Prime with 150 million subscribers. This situation becomes a concern where adolescents seemingly have more freedom and access to select movies without parents' awareness. Adolescents are given trust in their competence to be conscious, critical, and analyse their content despite their age. This research's objects were to acknowledge how adolescents gain access to online movies despite the television content rating system and their parents' involvement in the adolescents' selection of movies. The research was conducted using a qualitative method with a case study approach. Informants were adolescents in the range of 11-14 years old and some parents. Results showed that most adolescents gained access to movies through online applications, namely Netflix, YouTube, Telegram, and illegal websites. These adolescents gained this information from friends and the TikTok application. Regarding the parents' involvement, most adolescents claimed that their parents did not contribute to their selection of movies, seemingly ignorant, and some parents even did not know what their children watch and do in their bedrooms. However, a few of them stated that their parents contributed to their selection of movies but sometimes gave adolescents some permission to watch unsuitable movies based on the television content rating system.

IMPLEMENTASI SMART ENVIRONMENT CITY DALAM TATA KELOLA LINGKUNGAN DI KOTA TANGERANG Adie Dwiyanto Nurlukman; Abdul Basit
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 9 No 4 (2023): November 2023
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v9i4.3504

Tangerang City is a city that is one of the capital's supporting areas, which is experiencing severe environmental pollution due to rapid urbanization, industrial activity, the large number of electric vehicles, and low public awareness of the environment. By utilizing technology and innovation to create smarter, more sustainable, and greener cities, the smart city environmental concept can provide effective solutions to environmental problems. Smart city is a concept that is applied globally, including in the city of Tangerang, Indonesia. The combination of technological developments with urban infrastructure is an effort to improve citizens' quality of life, increase the effectiveness of public services, and encourage sustainable economic growth. There is significant research development regarding the application of smart environment cities, including innovation in government, but there is still very little research regarding the application of smart environment cities and efforts to increase environmental sustainability. This study emphasizes the importance of the government's role, especially in policies, to mitigate the negative impact of urban development in Tangerang City on the environment.

The Influence of Using Social Networks (Twitter) on Asocial Attitudes in Pustek Serpong Vocational School Students Haiqal Al Faroby; Anggi Dimas Koswara; Sri Bintang Agustiana; Abdul Basit
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.13370

Influence of Social Networking Twitter Against Antisocial Attitudes on Students of SMK Pustek Serpong. Department of Communication Studies, Faculty of Social and Political Sciences. 2021. The use of social networking site Twitter is currently growing among teenagers. This can cause a variety of changes in attitudes among the students themselves. The purpose of this study was to determine how the effect of the use of social networking twitter against antisocial behavior in SMK Pustek in terms of cognitive, affective, conative. This research was supported by the theory that media dependency theory, in which the current media has an influence on the formation of attitudes to someone who continues to use social media in their daily life. Researchers used a quantitative approach to study the nature of explanative. Data collection techniques used to distribute questionnaires. The samples in this study were SMK Pustek Serpong with sampling probability sampling technique. The results showed a correlation between the use of social networking towards asocial attitudes in students at 80.2%. The influence of social networking twitter use has contributed greatly to the asocial attitudes obtained from the calculation of the coefficient of determination is equal to 64.2%. When viewed from the side of the attitude which consists of cognitive, affective, conative, the attitude of the students in terms of conative where most of the students have a tendency to always use social media for personal use. In terms of cognitive (knowledge) and affective (feeling) also received a positive response from the majority of students of SMK Pustek Serpong. Outcome data in the can that is significant and valid..

Smart City dan Perubahan Komunikasi Publik: Tantangan dan Peluang Bagi Pemerintah dan Masyarakat Basit, Abdul; Nurlukman, Adie Dwiyanto
Avant Garde Vol 11, No 2 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i2.2620

Tangerang City is a city that has developed rapidly in recent years. The industrial area in this city is one of the causes of significant economic growth. Apart from that, good road infrastructure and easy accessibility to Soekarno-Hatta international airport are also factors that facilitate access and mobility to this city. In recent years, the city of Tangerang has also begun to introduce the smart city concept by utilizing information and communication technology to improve public services and the quality of life of the community. This research uses a quantitative approach, explanatory research, with a sample of 100 people. The research results obtained are that communication technology variables (X) on public communication (Y) on service quality (Z) influence each other or the hypothesis is accepted. The smart city concept is an intelligent and in-depth approach to information technology and public services to build a dream city, integrated in nature to solve city problems such as population growth, ICT infrastructure, economic, political, cultural problems and the changes in government paradigms. Information and communication technology as a solution to problems that have occurred so far and become facilitators, mediators and interpreters between organizations and the public. Communication technology allows faster and wider access to information.

DIGITALISASI UMKM DALAM RANGKA AKSES REVOLUSI PEMASARAN DIGITAL UMKM KELURAHAN BUARAN INDAH KOTA TANGERANG Pratama, Putra; Nurlukman, Adie Dwiyanto; Basit, Abdul
Community Services and Social Work Bulletin Vol 4, No 1 (2024): Community Services and Social Work Bulletin Volume 4 No. 1 2024
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v4i1.11729

The shift from conventional business models to digital business models has become a significant trend among competitors of SMEs. The use of digital media holds great potential to accelerate SMEs' growth. This article aims to socialize the concept of digital marketing to SMEs so that they can effectively leverage it to enhance their competitiveness and business growth. The approach employed in this article involves conducting activities through seminars focused on imparting knowledge, training, and practical assistance to SMEs regarding digital marketing strategies relevant to the context of the Industrial Revolution. By gaining a better understanding of digital marketing, SMEs can attract a broader audience and experience sustainable business growth in this increasingly digital environment.

INOVASI DAN POTENSI PENGELOLAAN BUMDES DI ERA PANDEMI COVID-19 DI INDONESIA Mushowwiroh, Siti Qoyyum; Aditya, Toddy; Nurhakim, Nurhakim; Nurlukman, Adie Dwiyanto; Darmawan, Aries; Basit, Abdul
Community Services and Social Work Bulletin Vol 2, No 1 (2022): Community Services and Social Work Bulletin Volume 2 No. 1 2022
Publisher : Universitas Muhammadiyah Tangerang

Pengelolaan bumdes di Indonesia di era pandemi covid-19 mengalami penurunan ekonomi dari berbagai sektor seperti UMKM, Pariwisata dan lain-lain. Maka hal tersebut perlu adanya inovasi dan potensi dari desa sebagai bentuk dari pemulihan ekonomi dan meningkat kebutuhan ekonomi di perdesaan. Dengan ini penulis menggunakan metode penelitian kualitatif dengan aplikasi Nvivo 12 Plus dengan menggunakan analisis deskriptif menggunakan fitur Crosstab Analysis, Cluster Analysis, Concept Map Dan Project Map Analysis, Dan Discourse Analysis. Ada 3 proses tahapan, pertama Ncapture website dan article, tahap kedua menganalisis dengan Nvivo 12 plus untuk memaknai text dan konten yang memiliki kesamaan makna, kata-kata serta konteks yang membuat saling berkaitan antara website dan article; tahap ketiga discourse analysis yaitu analisis dan pemaknaan content website dan article yang relevan. Kesimpulan dari penelitian ini dengan adanya inovasi dan potensi bumdes di Indonesia akan meningkatkan perekonomian masyarakat desa di masa pandemi covid-19.Kata Kunci : Inovasi, Potensi, Badan Usaha Milik Desa, Covid-19.

Co-Authors Abdul Basit Achmad Kosasih Adie Dwiyanto Nurlukman Adinda Putri Wachyudi Agus Kristian Ana Kuswanti Anggi Dimas Koswara Anna Gustina Zainal Asfitri Hayati Darmawan, Aries Dewi Intan Pratiwi Dian Nurvita Sari Eko Purwanto Eko Purwanto Eko Purwanto Fani Amaliyah Firmansyah, Kevin Chelsea FITRIA SANTI Gusri Weni Saputri Haiqal Al Faroby Ilham Ramdana Intan Mardiana Kabir Al Fadly H Krismira Kutty, Norhazlina Fairuz Musa Lolita, Lulu Ayu Lusiana Setianti Mahfudiansyah Mirza Sahreza Mirza Shahreza Muji Prabella Munfarida, Siti Mushowwiroh, Siti Qoyyum Nawiroh Vera Norhazlina Fairuz Musa Kutty Nurhakim Nurhakim Nurzela Eka Juniarfa Prisca Amandha Oktavia Putra Pratama Putri, Dhita Widya Rahmi Winangsih Rangga Saptya Mohamad Permana Ratih Komala Dewi Ricko Aulia Hudaya Rifki, Muhamad Rizky Handayani Rose Emaria Tarigan Rully Rully . Ryan Hidayat Sasikirana, Aulia Nabila Selly Oktarina Selly Oktarina Selly Oktarina Sri Bintang Agustiana Sri Seti Indriani Toddy Aditya Utami, Setyani Vidal, Mateo Jose A. Yusuf Fadli

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