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All Journal Jurnal Komunikasi MetaKom : Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Otoritas : Jurnal Ilmu Pemerintahan Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Persepsi : Communication Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Profetik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Dinamika UMT Communication Avant Garde Buletin Poltanesa Jurnal Riset Jurnalistik dan Media Digital Community Services and Social Work Bulletin Mamangan Social Science Journal MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Prosiding Simposium Nasional Multidisiplin (SinaMu)

Basit, Abdul

Ilmu Komunikasi, Universitas Muhammadiyah Tangerang

Author-ID : 1480239

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Co-branding of compass shoes on social networks Basit, Abdul; Munfarida, Siti; Rully; Vidal, Mateo Jose A.
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3759

Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quantitative-explanatory methodology, a data collection using a random questionnaire with a total of 398 respondents who meet the characteristics of the sample. The results of this study have a hypothesis where the exogenous variable, namely co-branding, has a significant effect on the endogenous variable, namely social networking. Creating co-branding, of course, must have a strong strategy in innovation and be able to understand consumer desires by providing collaboration space to build a shared identity.

PENGARUH ENDORSER VALENTINO ROSSI YAMAHA N-MAX TERHADAP MINAT PRODUK KOMUNITAS N-MAX TANGERANG Abdul Basit; Ricko Aulia Hudaya
Lingkar Studi Komunikasi (LISKI) Vol 4 No 2 (2018): SEPTEMBER 2018
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v4i2.1504

Iklan dibuat agar dapat meningkatkan penjualan, ditandai dengan semakin semakin banyaknya cara dalam mempromosikan produk, salah satunya dengan menggunakan jasa seorang endorser. Pada penelitian ini penulis akan membahas tentang pengaruh endorser terhadap minat produk. Tujuannya adalah memberikan gambaran dan penjelasan tentang pengaruh endorser terhadap minat produk pada komunitas riders N-Max Tangerang. Penelitian menggunakan metode deskriptif kuantitatif, dengan mengambil sampel dari suatu populasi berupa pengisian kuesioner terhadap responden, populasinya yaitu komunitas riders N-Max Tangerang. Menggunakan teknik random sampling yang menghasilkan 72 orang responden. Hasil yang didapat pada penelitian mengenai pengaruh endorser Valentino Rossi yamaha N-max terhadap minat beli dengan perhitungan rumus Weight Mean Skor menunjukan hasil berupa presentase sebesar 86.4% yang berarti sangat berpengaruh bagi para responden.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel Abdul Basit; Rizky Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

Media Sosial Instagram Sebagai Media Informasi Edukasi Dian Nurvita Sari; Abdul Basit
Persepsi: Communication Journal Vol 3, No 1 (2020): Mei 2020
Publisher : UMSU

Fenomena penggunaan media sosial sebagai media edukasi parenting dikalangan ibu muda tak lepas dari kemajuan teknologi yang diiringi dengan kemunculan internet. Sebelumnya para ibu muda akan berorientasi kepada pengalaman orang tua terdahulu mengenai bagaimana cara mengasuh, merawat dan mendidik anak-anak mereka. Kini informasi edukasi mengenai parenting telah mengalami pergeseran bukan lagi dengan media offline namun telah mengarah pada platform online. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi fenomenologi. Objek penelitian adalah follower akun instagram @parentalk.id yang merupakan ibu muda. Sedangkan subjek dari penelitian adalah aliran informasi dalam implementasi new media yakni postingan pada akun instagram @parentalk.id. Penggunaan media sosial Instagram sebagai media edukasi khususnya pembelajaran tentang parenting untuk mencari informasi mengenai parenting oleh followers akun instagram @parentalk.id ini menghasilkan sebuah respons kognitif (informasi), afektif (emosi) dan behavioral (tindakan) dalam mengakses, melihat, dan mencari postingan akun instagram @parentalk.id.

Branding Kota Pinta Pada Teknologi Komunikasi Tangerang Live Abdul Basit; Adie Dwiyanto Nurlukman
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 6 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i6.5275

Tangerang City Government is trying to ready a smart city to provide convenience in all respects, one of which is the communication technology currently being used is the Tangerang LIVE application. Indirectly this can create good branding for the Tangerang City government. The Tangerang LIVE application has not been running as it should be, so the purpose of this research is to use this application to answer the needs and desires of the people of Tangerang City. This research was conducted with quantitative methods; this method can be answered the study's purpose. Like what the government runs this smart city through this application, the population is around Tangerang City. The study results found that smart city branding influences communication technology in the Tangerang Live application. Public services and delivery of information developed through digital communication by the Tangerang City Government are more integrated, monitored, effective, and efficient for the community

Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.

Pengaruh Service Excellence terhadap Brand Equity pada Pelanggan Batik Air Ryan Hidayat; Abdul Basit
Nyimak: Journal of Communication Vol 2, No 1 (2018): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Penelitian ini bertujuan untuk: (1) mengetahui seberapa besar pengaruh pelayanan prima terhadap ekuitas nilai dalam benak pelanggan Batik Air; (2) mengetahui seberapa besar pengaruh ekuitas nilai di dalam benak pelanggan Batik Air; dan (3) mengetahui seberapa besar pengaruh pelayanan prima di dalam benak para pelanggan Batik Airlines. Penelitian ini menggunakan pendekatan kuantitatif. Sebagai penelitian deskriptif dan menggunakan causal explanations, populasi dalam penelitian ini ialah pelanggan Batik Air yang berada di ruang tunggu keberangkatan domestik pada Terminal 1C Bandar Udara Internasional SoekarnoHatta Jakarta. Jumlah respoden dalam penelitian ini adalah sebanyak 91 orang dari keseluruhan populasi (978 orang). Data penelitian diperoleh melalui wawancara dan kuesioner. Hasil penelitian ini menunjukkan bahwa pelayanan prima memiliki pengaruh yang signifikan terhadap ekuitas nilai. Pelayanan prima yang diterapkan maskapai Batik Air di Bandar Udara Internasional Soekarno-Hatta berada pada kategori tinggi. Penilaian tertinggi ada pada dimensi empati, sementara penilaian terendahnya berada pada dimensi daya tanggap. Koefisien determinasi yang diperoleh angka R2 adalah sebesar 0,575 atau (57,5%) yang menunjukkan persentase sumbangan pengaruh variabel independen (X1 -X5 ) terhadap variabel dependen ekuitas nilai adalah sebesar 57,5%, sementara sisanya sebesar 42,5% dipengaruhi oleh variabel lainnya yang tak diserrakan dalam penelitian ini.Kata Kunci: Service excellence, brand equity, kesadaran merek, kepuasan pelanggan, Batik Air This study aims to: (1) determine the influence of excellent service toward value equity in customer mind of Batik Air; (2) determine the influence of value equity in customer’s mind Batik Air; and (3) determine the influence of excellent service in the minds of Batik Airlines’s customers. This study uses a quantitative approach. As a descriptive study and using causal explanations, the population in this study is Batik Air customers in domestic departure lounge at Terminal 1C Soekarno-Hatta International Airport. The number of respondents in this study was 91 people from the total population (978 people). Research data obtained through interviews and questionnaires. The results of this study indicate that excellent service has significant influence on value equity. Excellent service applied by Batik Air airline at Soekarno-Hatta International Airport is in high category. The highest scores are in the empathy dimension, while responsiveness dimension has lowest rating. The coefficient of determination obtained by R2 is equal to 0,575 (57,5%) which show the percentage contribution of independent variable (X1-X5) to dependent variable equity value is 57,5%, while the rest (42,5%) ia influenced by others variable that not included in this study.Keywords: Service excellence, brand equity, brand awareness, consumer satisfaction, Batik Air

Penolakan Publik terhadap Program Wisata Halal Danau Toba Rose Emmaria Tarigan; Abdul Basit
Nyimak: Journal of Communication Vol 4, No 1 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Program wisata halal sebenarnya sangat positif apabila diimplementasikan dalam rangka meningkatkan kunjungan baik wisatawan lokal maupun mancanegara. Namun demikian, masyarakat di sekitar kawasan wisata Danau Toba menolak rencana program wisata halal yang digulirkan pemerintah daerah. Penelitian ini bertujuan untuk mengetahui penyebab penolakan masyarakat terhadap pencanangan wisata halal yang digagas oleh pemerintah daerah. Menggunakan pendekatan deskriptif kualitatif, penelitian ini menggunakan studi literatur sebagai teknik pengumpulan data. Hasil penelitian menunjukkan: (1) pemerintah daerah tidak sepenuhnya memahami tradisi (kearifan lokal) yang hidup pada masayarakat di sekitar kawasan wisata Danau Toba; dan (2) meskipun dimensi logos sudah diterapkan dengan mengajukan argumentasi yang memadai, namun dua dimensi lainnya, yaitu ethos dan pathos belum diterapkan dengan maksimal sehingga menghambat proses komunikasi yang berlangsung.Kata kunci: Ethos, pathos, logos, wisata halal, Danau Toba ABSTRACTHalal tourism program is actually very positive if implemented in order to increase visits by both local and foreign tourists. However, the community around Danau Toba rejected halal tourism program planned by the local government. This study aims to determine the cause of public rejection of the launching of halal tourism which was initiated by the local government. Using a qualitative descriptive approach, this study uses literature studies as a data collection technique. The results showed: (1) the local government did not fully understand the tradition (local wisdom) that lived in the communities around Danau Toba area; and (2) although the logos dimension has been applied by submitting thw adequate arguments, two other dimensions, namely ethos and pathos, have not been applied to the maximum so that it inhibits the ongoing communication process.Keywords: Ethos, pathos, logos, halal tourism, Danau Toba

Cyber Public Relations (E-PR) dalam Brand Image Wardah Kosmetik dengan Pedekatan Mixed Method Abdul Basit; Tri Herni Rahmawati
Nyimak: Journal of Communication Vol 1, No 2 (2017): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Di tengah pesatnya perkembangan teknologi informasi dan komunikasi saat ini, praktisi public relations dituntut mampu memanfaatkan media internet (cyber public relations) dalam rangka mempromosikan produk dan sekaligus membangun brand image perusahaan. Sebagai produk kosmetik, Wardah telah melakukan aktivitas cyber public relations sebagai sarana pemasaran bagi produk-produk kosmetiknya. Selain itu, aktivitas cyber public relations juga bertujuan agar brand image Wardah semakin melekat dalam benak konsumen dan bisa dikenal lebih luas lagi. Penelitian ini bertujuan guna mengetahui bagaimana pengaruh cyber public relations terhadap brand image Wardah dalam benak para konsumennya. Penelitian ini menggunakan pendekatan mixed method. Penelitian diawali dengan pengumpulan data dan analisis kuantitatif, kemudian dilanjutkan dengan pengumpulan data dan analisis kualitatif. Hasil penelitian kualitatif tersebut digunakan untuk memberi penjelasan lebih lanjut mengenai fenomena yang belum dijelaskan berdasarkan hasil penelitian kuantitatif. Hasil penelitian ini menunjukkan bahwa aktivitas cyber public relations yang dilakukan oleh Wardah kosmetik berpengaruh secara signifikan terhadap brand image Wardah. Sementara hasil penelitian kualitatif menunjukkan bahwa hanya variabel situs pencari online dan media sosial yang berhubungan dengan aktivitas cyber public relations Wardah. Kata Kunci: Cyber public relations, brand image, wardah kosmetik, In the midst of rapid development of information and communication technology, public relations practitioners are required to take advantage of internet media (cyber public relations) in order to promote products and simultaneously build the company's brand image. As a cosmetic product, Wardah has been doing cyber public relations activities as a marketing tool for its cosmetic products. In addition, Wardah cyber public relations activities are also aims to make Wardah brand image more embedded in the minds of consumers and can be known more widely. This study aims to determine how the influence of cyber public relations toward Wardah’s brand image in the minds of its customers. This research uses mixed method approach. The research begins with data collection and quantitative analysis, followed by data collection and qualitative analysis. The results of qualitative research are used to provide further explanation of the phenomena that have not been described based on the results of quantitative research. The results of this study indicate that cyber public relations activities conducted by Wardah cosmetics significantly influence Wardah’s brand image. Meanwhile, the results of qualitative research indicate that only the variables of online search engine and social media related to Wardah’s cyber public relations activities.Keywords: Cyber public relations, brand image, wardah cosmetics,

Komunikasi Interpersonal Terhadap Sikap Pasien Karantina Covid-19 Fani Amaliyah; Abdul Basit
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1906

Komunikasi interpersonal merupakan komunikasi yang dilakukan oleh dua orang baik secara tatap muka ataupun tidak. Penelitian ini yang bertujuan mengetahui seberapa besar pengaruh komunikasi seorang pasien positif Covid-19 terhadap perubahan sikapnya dalam menjalani masa karantina. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini masyarakat Tangerang Raya yang pernah dinyatakan positif Covid-19 dan menjalani karantina berjumlah 156 sampel. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang peneliti susun menggunakan google form. Berdasarkan hasil analisis yang ditemukan pengaruh komunikasi interpersonal sebesar 57,6%. Responden menilai bahwa komunikasi interpersonal mampu mengubah sikapnya selama menjalani masa karantina. Komunikasi interpersonal menjadi factor penting dalam membangun sikap positif para passion Covid-19 untuk tetapi percaya diri setelah sembuh dan bisa masuk dalam lingkungannya.

Co-Authors Abdul Basit Achmad Kosasih Adie Dwiyanto Nurlukman Adinda Putri Wachyudi Agus Kristian Ana Kuswanti Anggi Dimas Koswara Anna Gustina Zainal Asfitri Hayati Darmawan, Aries Dewi Intan Pratiwi Dian Nurvita Sari Eko Purwanto Eko Purwanto Eko Purwanto Fani Amaliyah Firmansyah, Kevin Chelsea FITRIA SANTI Gusri Weni Saputri Haiqal Al Faroby Ilham Ramdana Intan Mardiana Kabir Al Fadly H Krismira Kutty, Norhazlina Fairuz Musa Lolita, Lulu Ayu Lusiana Setianti Mahfudiansyah Mirza Sahreza Mirza Shahreza Muji Prabella Munfarida, Siti Mushowwiroh, Siti Qoyyum Nawiroh Vera Norhazlina Fairuz Musa Kutty Nurhakim Nurhakim Nurzela Eka Juniarfa Prisca Amandha Oktavia Putra Pratama Putri, Dhita Widya Rahmi Winangsih Rangga Saptya Mohamad Permana Ratih Komala Dewi Ricko Aulia Hudaya Rifki, Muhamad Rizky Handayani Rose Emaria Tarigan Rully Rully . Ryan Hidayat Sasikirana, Aulia Nabila Selly Oktarina Selly Oktarina Selly Oktarina Sri Bintang Agustiana Sri Seti Indriani Toddy Aditya Utami, Setyani Vidal, Mateo Jose A. Yusuf Fadli

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