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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Prosiding Seminar Nasional Pakar Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Jurnal Proaksi Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA International Journal of Digital Entrepreneurship and Business (IDEB) JCA (Jurnal Cendekia Akuntansi) Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Media Bina Ilmiah Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Audit dan Perpajakan Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) Community: Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Akuntansi Medan E-Amal: Jurnal Pengabdian Kepada Masyarakat
Juniarto, Antonius
Universitas Jakarta Internasional
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Journal : AKMENIKA

 1 
Peran Strategi Marketing Mix Dalam Mempengaruhi Pilihan Perguruan Tinggi Swasta di Tangerang Raya Dengan Pendekatan Penelitian Kualitatif Paulus Yulius Fanggidae; Antonius Juniarto
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5138

Abstract

Providing a variety of facilities and infrastructure as well as engaging programs to support the process of "delivery" of educational services to their learning citizens is one of the challenges facing today's higher education institutions. This allows them to provide the best service possible during "service encounters," but it also necessitates that the executors be careful and make the appropriate policy decisions. Related to this, in this study the researcher conducted interviews with informants/informants who were high school students in the Greater Tangerang Region to obtain primary data which was then processed qualitatively using the case study approach "Marketing Mix Strategy 7P" (Product, Price, Place, Promotion, People, Process and Physical Evidence) and the Decision to Choose a Private Higher Education in Tangerang Raya. This research is expected to enrich the literature on the development of service marketing management science.to enrich the literature on the development of service marketing management science.
Co-Authors Agung Joni Saputra Amalia Shifa Aldila Andhika Andini, Siwi Putri Ardolof Toar, Yandri Damas Ario Wicaksono, Dading David Chrisdianto Dini Gilang Prathivi, Maria Dini Prathivi Due, Laurensius Reinald Diansilves Fanggidae, Paulus Yulius Hendrian Yonata Isthi Wahyuning Tyas Isthi Wahyuning Tyas, Isthi Wahyuning Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Lawrence Adi Supriyono M. Rachman Mulyandi Maria Dini Gilang Prathivi Maria Dini Gilang Prathivi Miranti Andhita Scantya Muhammad fauzan Novita, Wanda Paulus Yulius Fanggidae Prasetyo Hartanto Prathivi, Maria Dini Gilang Purnomo, Yunianto Putri Andini, Siwi Ramitha Janira Cindi Ririsma Sihombing Ririsma Sihombing Sarah Khairunnisa Budiyanto Sihombing, Ririsma Siwi Putri Andini Stella Laurenc Widjaya Susanto, Chandra Toar, Yandri Ardolof Toar, Yandri Ardolof B.L. Tri Rustiani Vikky Winardi Vionna Jaya Wicaksono, Dading Damas Ario Yandri Ardolof Toar