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Journal : Buletin Ilmiah Nagari Membangun

PEMBERDAYAAN MASYARAKAT MELALUI PROMOSI DIGITAL DAN PERENCANAAN PROGRAM BERKELANJUTAN DI NAGARI SIPADEH KECAMATAN SANGIR KABUPATEN SOLOK SELATAN Amsal, Ares Albirru; Lailaturrahmi, Lailaturrahmi; Rasdiana, Felga Zulfia
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 2 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i2.390

Abstract

In Indonesia, including in West Sumatra, red ginger drinks are very popular among the people. Development activities in this field deserve more attention. Therefore, this activity aims to support the business development of Nagi Sipadeh, a producer of red ginger drink which is popular in West Sumatra, Indonesia. The main goal is to increase Nagi Sipadeh's visibility in cyberspace by creating attractive promotional videos and providing business development guidelines for the next five years. The activity method was carried out in several stages, namely observation and structured interviews to identify the main problems of Nagi Sipadeh, designing and producing a promotional video highlighting their ginger powder production process, as well as preparing business development guidelines based on findings from observations, interviews and comprehensive market analysis. The result of this activity is the successful production and distribution of promotional videos to various digital platforms such as YouTube, Instagram, WhatsApp, and Facebook, which has significantly increased Nagi Sipadeh's visibility in cyberspace. Business development guidelines up to 2025 have also been prepared, providing solid guidance for Nagi Sipadeh's future business development. The discussion underlined the importance of digital marketing in supporting business growth, as well as the role of partners and training in overcoming the problems faced by Nagi Sipadeh. Recommendations for further activities are to continue continuous monitoring and evaluation, deepen training in digital marketing, explore more innovative product development opportunities, and expand partner networks to support sustainable business growth.
EDUKASI PENGGUNAAN OBAT BERBASIS KUNJUNGAN RUMAH UNTUK MENINGKATKAN PENGETAHUAN MASYARAKAT DI NAGARI SIKUCUR, KABUPATEN PADANG PARIAMAN Lailaturrahmi, Lailaturrahmi; Badriyya, Elsa; Fauzana, Annisa; Permatasari, Dita
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 1 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i1.450

Abstract

The trend of independent drug use behavior (self-medication) among Indonesian people, especially in West Sumatra Province, continues to increase. Without knowledge about the correct use of drugs, people will be at risk to drug use problems. Therefore, education on drug use needs to be implemented to increase public knowledge regarding drug use. By increasing their knowledge, the public will have rational drug use behavior. The aim of this community outreach is to increase public knowledge regarding the use of over-the-counter drugs and limited over-the-counter drugs in treating health problems. The method of activity carried out is education through face-to-face home visits. This activity was carried out in Nagari Sikucur, V Koto Kampung Dalam District, Padang Pariaman Regency. There were 30 community members or family representatives who were the targets of this drug use education and home visit. The implementation of this activity involved five teams consisting of pharmacy lecturers with pharmacists’ qualification, Master of Pharmacy students who had registered as pharmacists, and Bachelor of Pharmacy students. The activity started with an introduction, continued with a pre-test, providing education, post-test, and handing over self-medication drug packages to the community. The results of this home visit-based education show that the community's knowledge score regarding drugs is higher than before the education. It can be concluded that the objectives of this activity were achieved well. To achieve better activity results, preliminary studies, collaboration with stakeholders, time allocation, and adequate technical preparation of activities are required.