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All Journal MUQTASID Dinar: Jurnal Ekonomi dan Keuangan Islam Isamic Communication Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Dinamis : Journal of Islamic Management and Bussiness Jurnal ULTIMA Accounting Shirkah: Journal of Economics and Business Ultima Management : Jurnal Ilmu Manajemen Harmoni International Journal of Islamic Business and Economics (IJIBEC) JASF (Journal of Accounting and Strategic Finance) Al-Mashrof: Islamic Banking and Finance Mabny : Journal of Sharia Management and Business Journal of Management and Digital Business East Java Economic Journal Journal of Indonesian Economy and Business Jeksyah Muslim Education Review Journal of Halal Industry Studies An-Nisbah: Jurnal Ekonomi Syariah Al-bank: Journal of Islamic Banking and Finance Al-Infaq : Jurnal Ekonomi Islam
Puspita, Rosana Eri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Brand Image, Promotional Attractiveness, and Halal Awareness on Purchasing Decisions through Purchase Interest in Bread Product. ariadi, rizal; Puspita, Rosana Eri
Dinamis : Journal of Islamic Management and Bussiness Vol. 7 No. 2 (2024): Oktober: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v7i2.6345

Abstract

Along with the growth of technology that affects science, culture, and technology, consumers also receive various information that affects consumer lifestyles, one of which is the development of food consumption. Currently, most people prefer fast food and convenience food, so the average food consumption in Indonesia is relatively high. This study was conducted to analyze the influence of brand image, promotional attractiveness and halal awareness on purchasing decisions with purchase interest as an intervening variable and using respondents of Aoka Bread consumers in Semarang Regency. This study used quantitative research using multiple linear regression analysis. The sampling technique uses purposive sampling with a total of 100 respondents. The results of the T-test showed that brand image does not have a positive and significant effect on purchasing decisions, promotional attractiveness has a positive and significant effect on purchasing decisions, halal awareness does not have a positive or significant effect on purchasing decisions, and buying interest has a positive and significant effect on purchasing decisions. The results of the F test showed that simultaneously, brand image, promotional attractiveness, and halal awareness affect purchasing decisions, and simultaneously, brand image, promotional attractiveness, and halal awareness affect consumer buying interest. For future research, it is recommended to choose a different case study and includes additional variables. This will strengthen understanding and provide deeper insight into how consumers know the product and so that interest in buying again.
Netnography on Finance Research: The Case of Customer Blackmail in a Sharia Bank Puspita, Rosana Eri; Thaker, Mohamed Asmy bin Mohd Thas
JASF: Journal of Accounting and Strategic Finance Vol. 5 No. 1 (2022): JASF (Journal of Accounting and Strategic Finance) - June 2022
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v5i1.299

Abstract

A case of extortion by a Sharia bank against an influencer and conglomerate in Indonesia went viral on social media in 2021. This article explores netizen comments regarding the issue of extortion cases carried out by Sharia banks that are viral on social media. The method used in this study is a qualitative, netnographic approach. This research is useful for banks in determining attitudes toward netizens on social media. Data mining is done with NAWALA software, and data analysis is done with NVIVO. The sample size in this study was 21,656 comments on six selected videos uploaded on YouTube. The results show that netizen comments lead to three things, namely the role of the Financial Services Authority (OJK), the stigma of Sharia banks after an issue of an extortion case, and riba. The new thing in this research is netnography which is used to discuss topics circulating in the case of Sharia banks by paying attention to netizen comments on YouTube with large sample size. Previous researchers have never done netnographic research about customer blackmail in Indonesian Sharia banking. This study suggests that bank and non-bank financial institutions should always maintain their institutional image, improve sharia finance in the community, and create a good customer experience.
Economic Literacy, Self-Control, Religiosity, and Consumption: A Mediation Study on Shopee Users’ Lifestyle Supriyadi, Lis; Puspita, Rosana Eri
Li Falah: Journal of Islamic Economics and Business Vol. 7 No. 1 (2022): June 2022
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v7i1.4007

Abstract

This study explores the impact of economic literacy, self-control, religiosity, and lifestyle on consumption behaviour among Shopee customers. The research method utilizes path analysis to identify the influence of lifestyle variables that have been considered. This study’s regression analysis revealed that economic literacy, self-control, and religiosity negatively impacted consumptive behaviour. The variables of economic literacy, on the other hand, have a strong positive impact on lifestyle. Furthermore, self-control and religiosity have a negative and minor impact on one’s lifestyle. Lifestyle variable routes can mediate the influence of economic literacy on wasteful behaviour in the analytical test. On the other hand, lifestyle cannot mitigate the impact of self-control and religiosity on consumption.
DETERMINANT FACTORS IN PREDICTING MUSLIM FASHION PURCHASE DECISION: A CASE IN NEW ENTRANTS BUSINESS Jannah, Kenanga Miftakhul; Puspita, Rosana Eri; Mochlasin, Mochlasin
Al-Infaq: Jurnal Ekonomi Islam Vol. 13 No. 1 (2022)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

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Abstract

This study aims to determine the effect of price, product, promotion, and Islamic business ethics on purchasing decisions in new entrants' Muslim fashion businesses with intentionto-buy as an intervening variable. The indicators used are prices regarding prices, purchasing power, competitiveness, and price comparisons. Data processing is carried out through a quantitative approach with primary data collected through questionnaires with the following techniques simple random sampling with a sample of 90 respondents. Data analysis using SPSS application. Based on research results, it was found that price, product, promotion, and Islamic business ethics have significant positive effects on purchasing decisions and intention to buy. As for the price and Islamic business ethics,significant positive effects on purchasing decisions by mediating buying intention, products, and promotions have a significant negative effect on purchasing decisions and cannot be mediated intention to buy. New entrants Muslim fashion businesses must make improvements from each of the determinants of the purchase decision to increase the existence to be more popular.
Indonesian Bank Profitability: Sharia VS Conventional Bank Sucipto, Rosita Hidayati; Puspita, Rosana Eri
Al-bank: Journal of Islamic Banking and Finance Vol 4 No 1 (2024): January - June 2024
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v4i1.10602

Abstract

This study aims to analyze the differences in profitability of Islamic and conventional banks for the 2018-2022. The data collection method is by documentation on the annual financial statements of Islamic and conventional through the official website of each bank and taking the financial ratios. The sampling technique is purposive, so samples of 10 Islamic banks and 10 conventional banks. The finding that capital adequacy positively and significantly affects profitability in conventional banks, while it does not affect Islamic banks. The level of bank efficiency has a positive and significant effect on conventional and Islamic banks. Liquidity has a positive and significant effect on the profitability of conventional banks and does not have a significant effect on Islamic banks. Based on the results of the comparison of the mean of conventional banks and Islamic banks, it shows that the level of efficiency and liquidity of conventional banks is better than Islamic banks. Meanwhile, capital adequacy in Islamic banks is better than in conventional banks
Co-Authors Abdul Hamid, Nor 'Adha Binti Abubakar Iskandar Afina, Khoirun Nisa Ariadi, Rizal Arna Asna Annisa Badi’ati, Alfi Qonita Choiriyah, Patin Damayanti, Luthfia Rayhan Jannah, Kenanga Miftakhul Jayanthi, Ria Kholidah, Farah Zulfa Lukmana, Istiqomah Nova Majid, Muhammad Bigar Al Mangku Luhur, Richard Adam Mochlasin, Mochlasin Muhammad Muslih Mustika, Nindya Pertiwi, Imanda Firmantyas Putri Rahmawati, Defi Nur Saifudin Saifudin Satria, Oga Senja, Puput Yanita Silviani, Wahyu Dian Sucipto, Rosita Hidayati Supriyadi, Lis Thaker, Mohamed Asmy Bin Mohd Thas Yudhistira Ardana, Yudhistira