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All Journal JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Journal of Economics, Assets, and Evaluation Jurnal Pengabdian Masyarakat Manage Studies in Social Sciences and Humanities
Sumowo, Seno
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF LIFESTYLE, INVOLVEMENT IN FASHION AND PROMOTION ON CONSUMER IMPULSIVE BEHAVIOR AT TUKU2 STORE JEMBER WOMEN'S FASHION STORE Putri, Yulisya Salsabila; Sumowo, Seno; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12824

Abstract

Fashion is a term that is usually used to characterize a certain style that is then considered popular in a certain period of time. Generally, the style in question refers to the clothing trends that develop in society at that time. Over time, fashion is not only limited to clothing, but also includes accessories, lifestyle, make-up and hair. In fact, fashion trends are now expanding to the technology and automotive sectors. The implication is that business owners can optimize promotional strategies to attract consumer attention and trigger impulse buying. For example, by giving sudden discounts, presenting limited-time offers, or using attractive visual marketing. In this article, the author in conducting research tries to analyze how the impact of the variables Lifestyle (X1), Fashion Involvement (X2), and Promotion (X3) on Impulse Buying (Y) on consumers of Tuku2 Store Jember, a women's fashion store. The object of this research, in addition to selling directly to consumers, sales are also carried out online. So this study uses a quantitative approach based on the number of samples, namely 96 respondents, where this uses a method in the form of a non-probability sampling method with a purposive sampling technique. Data collection was carried out through several stages of analysis, including data instrument testing, multiple linear regression analysis, classical assumption testing, determination coefficient analysis (R²), and hypothesis testing. The collected data were analyzed using SPSS software version 25. Where the results of the study show that the variables Lifestyle, Fashion Involvement, and Promotion have a good and relevant impact on Impulse Buying on Tuku2 Store Jember consumers.
PENGARUH LOKASI,HARGA DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA STASIUN CAFE BALUNG JEMBER fawzy, Ifan; Sumowo, Seno; Saidah, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.379 KB) | DOI: 10.36841/jme.v2i1.2625

Abstract

Peluang usaha adalah sebuah kesempatan untuk menjalankan sebuah bisnis untuk mendapatkan sebuah keuntungan dengan cara menerapkan strategi yang telah ditetapkan..Salah satu peluang usaha yang banyak di jumpai adalah Bisnis café,eksistensi bisnis café menjadi salah satu bisnis yang berkembang pesat di era globalisasi dan membuat persaingan bisnis di bidang industri cafe menjadi tantangan tersendiri bagi pemilik usaha di Indonesia. Ada banyak faktor yang dapat mempengaruhi keberhasilan dalam menjalankan bisnis café antara lain yaitu penetapan lokasi,penetapan harga dan pelayanan yang baik.Dari ketiga faktor tersebut apabila dapat terealisasikan maka dapat meempengaruhi kepuasan pelanggan.Kepuasan pelanggan menjadi kunci utama serta menjadi salah satu faktor yang mempengaruhi keberhasilan suatu bisnis usaha. Penelitian menggunakan metode Analisis Regresi Linier Berganda dengan variabel bebas yaitu Lokasi,harga dan pelayanan serta variabel terikat yaitu kepuasan pelanggan dengan sampel sebanyak 100 responden menggunakan kuesioner dan observasi. Hasil penelitian menunjukkan bahwa hipotesis Lokasi tidak berpengaruh terhadap Kepuasan Pelanggan sedangkan hipotesis harga dan pelayanan memiliki pengaruh terhadap Kepuasan Pelanggan. Saran yang diberikan yaitu Harga dan pelayanan harus di pertahankan dan ditingkatkan Kembali agar meningkatkan Kepuasan Pelanggan.
ANALYSIS OF THE INFLUENCE OF THE USE OF RECRUITMENT, SELECTION, AND JOB PLACEMENT SYSTEMS ON EMPLOYEE PERFORMANCE PT KAI DAOP 9 JEMBER Permatasari, Desta Intan; Satoto, Eko Budi; Sumowo, Seno
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13021

Abstract

Employee performance at PT. KAI Daop 9 Jember is still not optimal. This can be caused by several factors, one of which is recruitment, selection and job placement which have not been optimal. This research aims to analyze the influence of recruitment, selection and job placement on employee performance at PT.KAI Daop 9 Jember. This research uses quantitative methods with a survey approach. Data was collected through questionnaires distributed to 283 employees of PT. KAI Daop 9 Jember. The data analysis technique used is multiple linear regression. The research results show that recruitment has a significant effect on the performance of PT.KAI Daop 9 Jember employees, selection has a significant effect on the performance of PT.KAI Daop 9 Jember employees, and work placement has a significant effect on the performance of PT.KAI Daop 9 Jember employees.
Pengembangan UMKM Melalui Strategi Pemasaran Dan Penguatan Legalitas Usaha (NIB, PIRT, Halal) Fatimah, Feti; Rusdiyanto; Rahayu, Jekti; Sumowo, Seno
Jurnal Pengabdian Masyarakat Manage Vol. 6 No. 1 (2025): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v6i1.2753

Abstract

Wuluhan is a sub-district located in the south of Jember Regency. The location of Wuluhan District is close to Ambulu, Puger and Balung Districts. The government center is in Dukuh Dempok Village. There are seven villages in Wuluhan District, namely: Lojejer, Ampel, Dukuh Dempok, Taman Sari, Glundengan, Tanjungrejo and Kesilir. MSMEs in Kesilir Village are starting to try to get back on their feet after being affected by the Covid pandemic. The development that must be carried out by MSMEs is through marketing strategies and strengthening business legality (NIB, PIRT, Halal). Activities agreed upon between the implementation team and partners include: First, emphasizing training and assistance in determining and determining marketing strategies, and the second priority scale is emphasizing training and assistance regarding strengthening business legality (NIB, PIRT, Halal).
Pengaruh E-Service Quality dan Perceived Value Terhadap Loyalitas Pelanggan Go-Jek (Go-Food) Zarkasyi, Naufal Afi; Supeni, Retno Indah; Sumowo, Seno
Journal of Economics, Assets, and Evaluation Vol. 1 No. 1 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v1i1.25

Abstract

Di era yang semakin modern sekarang ini banyak sekali perkembangan pada berbagai bidang, seperti teknologi informasi dan komunikasi bahkan proses transaksi jual beli melalui dunia digital. Seiring dengan perkembangan teknologi sebagai alat komunikasi menyebabkan semakin tingginya pertumbuhan pengguna internet, maka terjadinya persaingan jasa transportasi pengantar makanan yang salah satunya jasa transportasi pengantar makanan online berupa Gojek (Go-Food). Penelitian ini bertujuan untuk mengetahui pengaruh dari tiga variabel yaitu e-service quality, dan perceived value terhadap loyalitas pelanggan dimana hipotesis dalam penelitian ini e-service quality, perceived value terhadap loyalitas pelanggan secara parsial. Objek penelitian ini adalah Gojek yang ada di Universitas Muhammadiyah Jember Fakultas Ekonomi dan Bisnis khususnya untuk GOFOOD. Jenis penelitian yang digunakan oleh peneliti adalah kuantitatif dengan jumlah populasi sebanyak 96 responden menggunakan teknik Purpossive Sampling. Teknik pengumpulan data menggunakan observasi dan wawancara serta kuisioner. Analisis yang digunakan meliputi uji validitas dan uji reabilitas, analisis linier berganda, uji asumsi klasik (uji normalitas, uji multikolonieritas, uji heteroskedastisitas), uji hipotesis (uji t, koefisiensi determinasi). Hasil penelitian ini menunjukkan bahwa e-service quality tidak berpengaruh terhadap loyalitas pelanggan, sedangkan perceived value berpengaruh terhadap loyalitas pelanggan.
ANALISIS KUALITAS LAYANAN DENGAN MENGGUNAKAN E- SERVICE QUALITY UNTUK MENGETAHUI KEPUASAN PELANGGAN BELANJA ONLINE TOKOPEDIA Rosa, Mila; Sumowo, Seno; Puspitadewi S, Ira
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1826

Abstract

The development of the internet in the world is getting wider so that many companies are trying to create products and services to meet the wants and needs of the community. Companies must create new marketing strategies in order to survive and attract larger consumers. This study aims to determine the effect of service quality using e-service quality on shopping customer satisfaction at Tokopedia. The population in this study are Tokopedia consumers. The number of samples used is 150 respondents and selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this research is the SPSS 18.0 program. The results of this study show that efficiency (x1), privacy (x2), fulfillment (x3), site aesthetic (x4), responsiveness (x5) and easy of use (x6) have a positive and significant effect on customer satisfaction (Y). The process that has the most influence on improving the quality of Tokopedia's online shopping services is the improvement of service quality which affects the customer as a determinant of success in customer satisfaction.
Strategi Pengelolaan Destinasi Wisata Berkelanjutan di Era Digital Sumowo, Seno; Siswanto, Edi; Kamal, Mushthofa; Juhanda
SS&H: Studies in Social Sciences and Humanities Vol 2 No 3 (2025): SS&H: Studies in Social Sciences and Humanities
Publisher : Empat Sembilan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63232/ssh.v2i3.72

Abstract

Digital transformation has become a key factor in the sustainable management of tourist destinations, especially in responding to environmental, social, and economic challenges in the modern tourism era. However, the use of digital technology in destination management still faces various obstacles, such as digital literacy gaps and coordination between stakeholders. This research aims to analyze sustainable tourism destination management strategies in the digital era by emphasizing the role of digital technology and multi-stakeholder collaboration. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews and documentation studies. Data analysis was carried out using digital SWOT analysis to identify internal and external factors, as well as stakeholder mapping to understand the role and relationships between actors in destination management. The results of the study show that digitalization contributes significantly to strengthening sustainable destination branding, increasing tourists' access to information, and forming more responsible visiting behaviors. However, limited digital literacy, uneven technological infrastructure, and the risk of access inequality are still the main challenges in the implementation of digital strategies. The discussion emphasized that digitalization plays a strategic role as a strategic infrastructure in sustainable destination governance and requires inclusive policy support and strong multi-stakeholder collaboration. This research provides theoretical implications by expanding the sustainable tourism framework through the integration of the digital dimension, as well as practical implications for destination managers and policymakers in formulating adaptive sustainable tourism management strategies in the digital age.
Co-Authors AHMAD FAISOL Alex Kurniawan Anggraeni, Weni Nur Ayuningtyas, Vinka Eko Budi Satoto Elok Fitriya, Elok fawzy, Ifan Feti Fatimah Habibi, Fawwaz Ahmad Hamdani, Bagas Yuda Haris Hermawan, Haris Juhanda Kamal, Mushthofa Maulana Yusuf, Muhammad Beny Murtaliningtyas, Wenny Permatasari, Desta Intan Puspitadewi S, Ira Putri, Yulisya Salsabila Rahayu, Jekti Riya, Nila Rosa Rosa, Mila Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Saidah, Nur Siswanto, Edi Supeni, Retno Indah Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Zarkasyi, Naufal Afi