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ETOS KERJA WANITA MUSLIMAH (Studi Analisis pada Komunitas Muslimah Pengusaha TALISHA Jombang) Dimyati; Muhammad Faiq Amrullah
Irtifaq Vol 7 No 1 (2020): Jurnal Ilmu-ilmu Syari'ah
Publisher : Program Studi Hukum Ekonomi Syariah, Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/irtifaq.v7i1.772

Abstract

Abstrak: Artikel ini membahas etos kerja wanita muslimah di komunitas Pengusaha Talisha. Dengan model penelitian deskriptif-kualitatif Fenomenologis, hasil dari penelitian ini menunjukkan bahwa dalam menjalankan aktivitasnya, komunitas Talisha mengedapankan visi “menjalin ukhuwah menjemput berkah” yang harus dipegang teguh oleh pengurus dan anggota komunitas. Komunitas Thalisha mempunyai beberapa kegiatan yaitu, kegiatan pengembangan bisnis, kegiatan mempererat ukhuwah dan kegiatan bakti sosial. Etos kerja anggota wanita muslimah dalam menjalankan kegiatan komunitas adalah al-Ihsan yaitu melakukan perbuatan yang baik, al-Shalah yaitu melakukan kegiatan yang berbasis kemanfaatan dan al-Itqan yaitu memaksimalkan kegiatan komunitas serta mengoptimalkan kemampuan anggota. Kata Kunci: Etos Kerja, Komunitas Talisha
Pengaruh Brand Image, Promosi, Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Teh Poci Paranadipa Jember Wulandari, Yulia Tri; Dimyati; Karim Budiono
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine and analyze the influence of brand image, promotion, product quality, price and location on purchasing decisions at Teh Poci Paranadipa Jember. The research method used is quantitative descriptive with data collection techniques through questionnaires to 60 respondents selected using the purposive sampling method. In this data, data was collected by observation, interviews, literature studies and questionnaires. The analysis used includes data instrument testing (validity testing and reliability testing), multiple linear regression analysis, classical assumption testing (normality testing, multicollinearity testing, heteroscedasticity testing), and hypothesis testing (F test, t test, and coefficient of determination testing). Based on the results of the analysis, this study shows that the F test of brand image, promotion, product quality, price and location variables simultaneously influence purchasing decisions. While the results of the t test in this study indicate that the product quality variable has a positive and significant effect on purchasing decisions, while brand image, promotion, price and location do not have a significant effect on purchasing decisions.