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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Media Mahardhika JUMANJI (JURNAL MANAJEMEN JAMBI) Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Formosa Journal of Applied Sciences (FJAS) Jurnal Karya Abdi Masyarakat Jurnal Abdimas Terapan Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Joyful Learning Journal
Azizah, Luluk Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Enhancing SME Competitiveness Through the Implementation of Strategic Management Based on Local Business Innovation Syairozi, Muhamad Imam; Azizah, Luluk Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3781

Abstract

The background of this research is based on the importance of enhancing SME competitiveness amidst global competition and digital disruption, which requires effective managerial strategies and innovative approaches rooted in local potential. The purpose of this study is to investigate the impact of local business innovation and strategic management on SMEs' competitiveness, with innovation performance serving as a mediating variable. This research employs a quantitative explanatory approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. The respondents consisted of 100 SME actors selected using purposive sampling. The data collection instrument used was a questionnaire. The results indicate that strategic management has no direct effect on SME competitiveness but does significantly affect innovation performance. Conversely, local business innovation has a direct and significant impact on both SME competitiveness and innovation performance. Innovation performance is found to have the most decisive influence on SME competitiveness and mediates the relationship between strategic management and local business innovation in terms of competitiveness. These findings emphasize that enhancing SME competitiveness heavily depends on the success of innovations developed through strategic planning and leveraging local strengths. This study contributes to the literature on SME strategies and serves as a practical reference for business actors in formulating innovation policy directions.
Co-Authors Abdul Kholiq Ahmad Fauzi Hendratmoko Anam, M. Khairul Anik Listianah Bhiaztika Ristyanadi Damayanti, Dhita Dhota Dinar Mahdalena Leksana 1 Efendi, Yuhronur Erna Hayati, Erna FATHARANI, ATIKA Fawaid, M. Yusron Fitriyani, Devi Henny Mahmudah, Henny Ike Susanti Isdaryanti, Barokah KIKI SEPTARIA M. Rosidi Zamroni Miftahus Sholihin Munna, Inesa Mahdelia Laili Najiah, Evi Fitrotun Novitasari, Diah Ayu Nurul Badriyah Pambudy, Akhlis Priya Purnomo, Nanto Rivatul Ridho Elvierayani, Rivatul Ridho Rusmawati DJ, Yunni Rusmawati, Yunni Salshabilah, Falfida Mifta Sani Rusminah Suprapto, Hery Syairozi, Muhamad Imam Titin Titin Triananda, Muhammad Bagus