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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Shirkah: Journal of Economics and Business Living Islam: Journal of Islamic Discourses MUWAZAH: Jurnal Kajian Gender Iqtishoduna: Jurnal Ekonomi Islam JESI (Jurnal Ekonomi Syariah Indonesia) Jurnal Mantik JBMR: Journal of Business and Management Review In Right: Jurnal Agama dan Hak Azazi Manusia Transformatif: Jurnal Pengabdian Masyarakat Relevance: Journal of Management and Business Journal of Islamic Studies and Education International Journal of Islamic Business and Economics (IJIBEC) JUEBIR: Journal of Economics and Business Research Proceedings of International Conference on Islamic Economic Finance and Social Finance Muwazah: Jurnal Kajian Gender BISNIS : Jurnal Bisnis dan Manajemen Islam
Asep Maulana Rohimat
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Exploring the Impact of Religiosity, Halal Knowledge, and Subjective Norms on Purchase Intention of Japanese Food in Indonesia Bagus Ardiyanto; Asep Maulana Rohimat; Zulfikar Ali Ahmad
Journal of Islamic Studies and Education Vol. 1 No. 3 (2023)
Publisher : Presscience

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63120/jise.v2i2.26

Abstract

This study aims to investigate the impact of religiosity, halal knowledge, and subjective norms on the purchase intention of Japanese food at Yoshinoya restaurant in Indonesia. The research employed a quantitative approach, and primary data were collected from 100 respondents who had consumed food at Yoshinoya restaurant, using purposive sampling technique. The data were collected using a questionnaire and analyzed using SPSS version 21. The results indicate that religiosity, halal knowledge, and subjective norms have a significant positive effect on purchase intention. Specifically, religiosity, halal knowledge, and subjective norms were found to be important factors that influence customers' intention to purchase Japanese food at Yoshinoya restaurant in Indonesia. This study contributes to the existing literature on the factors that influence food purchasing behavior, particularly in the context of Japanese food in Indonesia. The findings of this study provide important insights for marketers and practitioners in the food industry who are interested in catering to the needs of Indonesian consumers.
Co-Authors Al Ghozy, Abdul Fatah Al Khanza Abel Yunanto Ali, Ichsanul Ibad Aresta, Fadzillah Arian Agung Prasetiyawan Arian Agung Prasetiyawan Astiti, Rani Dwi Bagus Ardiyanto Choiriyah, Arifatul Dwi Ratna Sari Ersiana Riandani Ghegana Ariel Sheda Helti Nur Aisyiah Indah Piliyanti Islahuddin, Islahuddin Istanto , Istanto kholis , Nur Latifah Jenia Siwi Mahmudulhasan, Mahmudulhasan Mahmudulhassan Mohammad Rahmawan Arifin Muhamad Umam Maulana Nasywa Putri Syaicha Prasetiyawan, Arian Agung Putra, Rosyid Nur Anggara Rais Sani Muharrami Salwa, Inastuti Raffi'ah Septi Kurnia Prastiwi Usnan Zulfa Nur Jannah Zulfikar Ali Ahmad