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Journal : Jurnal EMT KITA

Analyzing the Development of  the Vannamei Shrimp Industry in Bengkalis Regency Using Porter’s Five Forces Approach Rosa, Nageeta Tara; Perdana, M. Alkadri; Rahayu, Sri
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6150

Abstract

This study aims to analyze the development of the vannamei shrimp industry in Bengkalis Regency using Porter’s Five Forces approach. The research employed a qualitative descriptive method through interviews, field observations, and document analysis involving shrimp farmers, government agencies, and fisheries-related business actors. The results indicate that the development of the vannamei shrimp industry in Bengkalis Regency is influenced by a relatively strong competitive industry structure. The bargaining power of suppliers and buyers is high, while the intensity of competition among industry players is also considerable. Meanwhile, the threat of new entrants and substitute products is at a moderate level. These findings suggest that although the vannamei shrimp industry in Bengkalis Regency has significant economic potential, strengthening competitiveness through integrated and sustainable strategies is essential to ensure optimal industry development.