Garuda - Garba Rujukan Digital

PENGARUH STORE ATMOSPHERE, CONSUMER INNOVATIVENESS, DAN BRAND IMAGE TERHADAP CONSUMER REPURCHASE INTENTION PADA MCDONALDâ€™S AHMAD YANI PADANG Fikriando, Eko; Syafrizal, Syafrizal
Menara Ilmu Vol 14, No 2 (2020): VOL. XIV NO. 2 APRIL 2020
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v14i2.1880

This research was conducted to study the factors that influence the influence of brand image store atmosphere and consumer innovation on consumer repurchase intentions on Ahmad Yani McDonald's. The independent variables in this study are store atmosphere, brand image, and consumer innovation, while consumer repurchase intentions are used as the dependent variable. The sampling technique was done by purposive sampling so that 170 respondents were obtained as research samples. The data analysis technique used in this study is multiple linear regression, where the results obtained are store atmosphere, brand image and consumer innovation have a significant influence and positive value. Keywords :hedging, instrument derivatives, financial distress, liquidity ratio, size

Pengaruh Promosi Penjualan, Kualitas Produk, Harga dan Daya Saing Perusahaan Terhadap Penjualan Produk PT. Gudang Garam, Tbk pada Area Penjualan Kota Padang Eko Fikriando; Ramadhi Ramadhi; Relifra Relifra
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 1 No. 2 (2023): October 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v1i2.162

This research aims to determine the extent of the analysis regarding the influence of sales promotions, product quality and price on company competitiveness and its impact on product sales (case study analysis at PT. Gudang Garam, Tbk). This research consists of four independent variables, namely sales promotion, product quality, price and competitiveness and one product sales variable as the dependent variable. Sampling in this research used purposive sampling in which a sample of 100 respondents was obtained. Multiple linear regression analysis method, t-test, F-test and determination test. Based on the research results, it was found that: a) there is a positive and significant influence of sales promotion on product sales, b) there is a positive and significant influence of product quality on product sales, c) there is no significant influence of price on product sales, d) there is a positive and significant influence of competitiveness on product sales, e) there is an influence of sales promotion, product quality, price and competitiveness on product sales

Sport Organization Employee Performance: Skills, Creativity and Innovation Andrefson, Edo; Fikriando, Eko; Relifra, Relifra
Journal of Business Management and Economic Development Том 1 № 02 (2023): May 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.149

Good performance can have a tremendous impact on the organization concerned. The favored performance increase does not quickly materialize however calls for a protracted method. Good employee performance will be useful for companies or institutions in achieving their goals. This research is to look at the factors that influence employee performance at KONI Sungaipenuh City. On this have a look at, soft skills have a significant impact on creativity. Likewise, creativity has a significant effect on employee performance and soft skills have a substantial effect on employee performance through creativity. in the meantime, other hypotheses on this take a look at implying that the speculation is rejected or has no widespread impact. The data analysis approach to be able to be used in this examination is to apply a structural equation modeling. SEM offers capabilities for path analysis, the path analysis that will be used in this research is partial least squares (PLS), using Smart PLS 4.0 software. The sample consisted of 42 respondents from the employees of the KONI Sungaipenuh City

PERANCANGAN VIDEO PROMOSI UNIVERSITAS ADZKIA DI KOTA PADANG Hanafi Malik; Muhamad Ilham; Ramadhi, Ramadhi; Eko Fikriando
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2024): Agustus : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v3i2.1580

Video production is a stage that requires attention to detail and creativity. The use of appropriate equipment, good lighting, and capturing images from various engaging angles can enhance the visual quality of the video. The aim of this research is to identify the key elements that should be included in a promotional video for Universitas Adzkia to effectively attract prospective students in Padang City. The method used in this research is descriptive qualitative. The findings indicate that the promotional video for Universitas Adzkia already demonstrates many positive elements, but some adjustments in format, style, duration, quality, and distribution strategy are necessary to achieve higher effectiveness and optimally attract prospective students.

Menumbuhkan Jiwa Entrepreneurship Bagi Gen Z Eko Fikriando; Desmawati Roza; Aulia Fikrina
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2878

Competition for workers in the era of globalisation is getting tighter, this condition requires improving the quality of human resources to be able to compete, but in reality, the competitiveness of Indonesian workers is still low, as evidenced by the high number of workers who are not absorbed in the world of business and industry, which results in high unemployment in Indonesia. One of the causes of increasing unemployment cannot be separated from the implementation of an education system that still only emphasizes theory rather than practice. Therefore, it is important to improve the identity of prospective high school graduates who have high-quality human resources, and skills and can compete, for example through education in Entrepreneurship and Digital Marketing lessons. Entrepreneurship skills are an ability that a person has as a form of assigning knowledge and applying it to real activities in his life. Efforts to realize this goal at the high school level have been developed and implemented in entrepreneurship subjects in the national curriculum for the vocational secondary level. It is important to provide an understanding of entrepreneurship to students, especially high school students so that they are more aware of the business world and ready to be part of the entrepreneurial development process.

Studi Literatur: Jiwa Kewirausahaan Etnis Minangkabau (Minang Entrepreneuship) Relifra; Suryani, Nova; Fikriando, Eko
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): FEBRUARI-JULI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gh4nt511

The success of entrepreneurship is determined not only by economic factors, but also by the cultural influences that shape individual attitudes, values, and behaviour in running a business. The purpose of this study is to look at the characteristics of ethnic Minangkabau entrepreneurship influenced by culture. The method used in this research is the method of studying literature with Scopus and Google Scholar sources obtained through the Publish or Perish application. (PoP). Entrepreneurial characteristics of Minangkabau ethnicity include their confidence, hard work, contribution to the family, careful calculation, independence, perseverance, consistency, ingenuity, flexibility, and courage to face business challenges.

Unpacking the Quiet Quitting Phenomenon: The Role of Work Stress in the Workload and Work-Life Balance Ramadhi; Fikriando, Eko; Ortega, Donal; Yunas, Barkhia; Relifra; Lestari, Destia Ayu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11643

Purpose: This study explores the role of work stress as a mediator in the relationship between workload, work-life balance, and the phenomenon of quiet quitting among Generation Z employees.Method: The research adopts a quantitative approach, utilizing a random sampling technique. Data were collected from 156 Generation Z employees in West Sumatra through a structured questionnaire designed to assess workload, work-life balance, work stress, and quiet quitting behaviors. The collected data were analyzed using Smart PLS 4.0 to examine the relationships among these variables.Result: The findings found that workload has a significant impact on work stress, while work-life balance does not significantly affect work stress. Similarly, workload significantly influences quiet quitting, but work-life balance does not. Work stress is also found to significantly impact quiet quitting. However, work stress does not mediate the relationship between workload and quiet quitting. In contrast, work stress does mediate the relationship between work-life balance and quiet quitting.Practical Implications for Economic Growth and Development: This study provides practical insights for businesses in West Sumatra to better manage workloads and support work-life balance initiatives. By addressing workload-related stress and fostering a healthier work-life balance, organizations can reduce quiet quitting, thereby improving employee well-being, engagement, and overall productivity. These improvements contribute to sustainable economic growth and development.

Industri Kreatif Bagi Anak Berkebutuhan Khusus di SLB 1 Payakumbuh Eko Fikriando; Ramadhi Ramadhi; Relifra Relifra; Al Shaffaat Ronvy; Barkhia Yunas; Oza Syafriani; Yogi Fernandes
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1455

The creative industry holds significant potential in providing economic opportunities, especially for children with special needs (CSN), who often face limitations in independently utilizing their skills after graduating from school. A community service program at SLB 1 Payakumbuh aims to empower CSN through training in creative skills, managerial reinforcement, and product marketing. Using a practice-based approach, this training includes crafting production, graphic design, and introducing digital marketing platforms. The results indicate an improvement in technical skills and self-confidence, enabling CSN to produce high-quality products with competitive market value. Nevertheless, challenges remain, particularly in accessing capital, equipment, and business network support. This program also seeks to connect CSN with local communities and business actors to foster collaborations that support the sustainability of their creative enterprises. Through entrepreneurship training, mentorship, and adequate facilities, CSN are expected to contribute independently to the creative economy while inspiring other communities to empower similar potential.

Unpacking the Quiet Quitting Phenomenon: The Role of Work Stress in the Workload and Work-Life Balance Ramadhi; Fikriando, Eko; Ortega, Donal; Yunas, Barkhia; Relifra; Lestari, Destia Ayu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11643

Purpose: This study explores the role of work stress as a mediator in the relationship between workload, work-life balance, and the phenomenon of quiet quitting among Generation Z employees.Method: The research adopts a quantitative approach, utilizing a random sampling technique. Data were collected from 156 Generation Z employees in West Sumatra through a structured questionnaire designed to assess workload, work-life balance, work stress, and quiet quitting behaviors. The collected data were analyzed using Smart PLS 4.0 to examine the relationships among these variables.Result: The findings found that workload has a significant impact on work stress, while work-life balance does not significantly affect work stress. Similarly, workload significantly influences quiet quitting, but work-life balance does not. Work stress is also found to significantly impact quiet quitting. However, work stress does not mediate the relationship between workload and quiet quitting. In contrast, work stress does mediate the relationship between work-life balance and quiet quitting.Practical Implications for Economic Growth and Development: This study provides practical insights for businesses in West Sumatra to better manage workloads and support work-life balance initiatives. By addressing workload-related stress and fostering a healthier work-life balance, organizations can reduce quiet quitting, thereby improving employee well-being, engagement, and overall productivity. These improvements contribute to sustainable economic growth and development.

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