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KAJIAN LITERATUR : PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MAKANAN KERIPIK BALADO DI SUMATERA BARAT Qumil Laila Arham; Sri Nova Deltu; Rahmad Saputra; Relifra Relifra
J-MIND (Jurnal Manajemen Indonesia) Vol 8, No 1 (2023): J-MIND (Jurnal Manajemen Indonesia), Juni 2023
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v8i1.11098

The purpose of this research is to find out how the influence of word of mouth on the purchasing decision of balado chips in West Sumatra. This study uses a literature review analysis with sources such as Sciencedirect, Researchgate, and Google Scholar. There are ten articles analyzed. Literature studies were also conducted on various book sources and internet sources. The results showed that word of mouth had a positive impact on purchasing decisions for balado chips. Balado chips also have their own characteristics and characteristics. The results of this literature review research indicate that purchasing decisions on Balado chips can be increased by positive word of mouth and improved marketing strategies to create future purchases.

Sport Organization Employee Performance: Skills, Creativity and Innovation Andrefson, Edo; Fikriando, Eko; Relifra, Relifra
Journal of Business Management and Economic Development Том 1 № 02 (2023): May 2023
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.149

Good performance can have a tremendous impact on the organization concerned. The favored performance increase does not quickly materialize however calls for a protracted method. Good employee performance will be useful for companies or institutions in achieving their goals. This research is to look at the factors that influence employee performance at KONI Sungaipenuh City. On this have a look at, soft skills have a significant impact on creativity. Likewise, creativity has a significant effect on employee performance and soft skills have a substantial effect on employee performance through creativity. in the meantime, other hypotheses on this take a look at implying that the speculation is rejected or has no widespread impact. The data analysis approach to be able to be used in this examination is to apply a structural equation modeling. SEM offers capabilities for path analysis, the path analysis that will be used in this research is partial least squares (PLS), using Smart PLS 4.0 software. The sample consisted of 42 respondents from the employees of the KONI Sungaipenuh City

Pembelajaran Kewirausahaan dalam Peningkatan Minat Berwirausaha di Kalangan Mahasiswa Universitas Adzkia Adevia, Juli; Relifra; Syafriani, Oza; Damayanti, Nora
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1487

Entrepreneurship education can be an effective strategy and play a crucial role in introducing and fostering entrepreneurial interest among students, aiming to provide them with practical experience. The purpose of this study is to examine the impact of entrepreneurship education on the entrepreneurial interest of students at Universitas Adzkia. This research employs a quantitative method with simple linear regression. Primary data collection was carried out by distributing questionnaires to 93 respondents. The results indicate a significant and positive influence of entrepreneurship education on the entrepreneurial interest among students of Universitas Adzkia. Various aspects of entrepreneurship education, including a comprehensive curriculum, practical experience, and mentorship support from lecturers, and how each of these aspects contributes to increasing entrepreneurial interest, are explored

PENGARUH PERSEPSI NILAI, KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG PADA DISTRO AGUNG KOTA SUNGAI PENUH Relifra; Yozi Putri Sakinah; Oza Syafriani
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.94

Fashion merupakan salah satu komoditas yang dapat dikatakan sebagai kebutuhan primer karena digunakan dalam kehidupan sehari-hari. Indonesia merupakan pasar potensial bagi dunia usaha khususnya bisnis pakaian karena jumlah penduduknya yang terus bertambah. Penelitian ini bertujuan untuk melihat pengaruh nilai perceveid, kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang di Distro Agung Kota Sungai Penuh. Analisis data menggunakan regresi linier berganda dengan SPSS versi 26. Hasil penelitian ini menemukan bahwa secara simultan maupun parsial terdapat pengaruh antara nilai yang dirasakan, kualitas pelayanan dan kepuasan konsumen terhadap niat beli ulang di Distro Agung Kota Sungai Penuh.

PENGARUH MOTIVASI PEGAWAI TERHADAP PENILAIAN KINERJA DI PUSAT PENDIDIKAN DAN PELATIHAN APARATUR PERDAGANGAN, KEMENTERIAN PERDAGANGAN Relifra; Elok Pangestika Maharani
Ekomania Vol. 10 No. 3 (2024): April 2024
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v10i3.37

This research investigates the performance assessment and motivation level of employees at the Head Office for Education and Training for Trade Apparatus, Ministry of Trade. The research uses a qualitative approach through in-depth interviews with various employees at various levels and departments. The research results show that performance appraisal in this office is a systematic process that involves aspects such as achieving work targets, contribution to organizational goals, work behavior, and communication skills. Information technology plays an important role in automating several aspects of assessment. Employee motivation, as a key element in shaping superior performance, is influenced by supportive leadership, positive work environment, career development opportunities, work flexibility, employee involvement in decision making, and effective communication. Trade Apartment Education and Training Center, Ministry of Trade invests in employee training and development and focuses on understanding individual needs. This research provides in-depth insight into how these factors interact to create a work environment that supports, motivates and encourages superior performance.

Studi Literatur: Jiwa Kewirausahaan Etnis Minangkabau (Minang Entrepreneuship) Relifra; Suryani, Nova; Fikriando, Eko
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): Juli: Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gh4nt511

The success of entrepreneurship is determined not only by economic factors, but also by the cultural influences that shape individual attitudes, values, and behaviour in running a business. The purpose of this study is to look at the characteristics of ethnic Minangkabau entrepreneurship influenced by culture. The method used in this research is the method of studying literature with Scopus and Google Scholar sources obtained through the Publish or Perish application. (PoP). Entrepreneurial characteristics of Minangkabau ethnicity include their confidence, hard work, contribution to the family, careful calculation, independence, perseverance, consistency, ingenuity, flexibility, and courage to face business challenges.

Efisiensi Virtual Expo Terhadap Ekspor pada Masa Pandemi Covid-19(CV Surya Rotan Furniture) Setiadani, Merza; Relifra
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): Juli: Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/yaqx5j85

The study aims to analyze the marketing efficiency by participating in virtual expo and indentifying obstacles that companies faced during the pandemic in marketing their products and what steps the company is using to cope with those obstacles. The method used in this study in the BEP (Break Even Point) formula approach and the marketing efficiency formulas to analyze the number of units that must be sold annually as well as the marketing efficiency before and durin the pandemic occurs.The result of this study are 2% for 2019, 1.27% for 2020 and 0.16% for 2021. These result mean that the promotion of Surya Rotan Furniture CV’s products by participating in the virtual expo is considered efficient based on marrketing efficiency scale.

Pembelajaran Kewirausahaan dalam Peningkatan Minat Berwirausaha di Kalangan Mahasiswa Universitas Adzkia Juli Adevia; Relifra; Oza Syafriani; Nora Damayanti
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1487

Entrepreneurship education can be an effective strategy and play a crucial role in introducing and fostering entrepreneurial interest among students, aiming to provide them with practical experience. The purpose of this study is to examine the impact of entrepreneurship education on the entrepreneurial interest of students at Universitas Adzkia. This research employs a quantitative method with simple linear regression. Primary data collection was carried out by distributing questionnaires to 93 respondents. The results indicate a significant and positive influence of entrepreneurship education on the entrepreneurial interest among students of Universitas Adzkia. Various aspects of entrepreneurship education, including a comprehensive curriculum, practical experience, and mentorship support from lecturers, and how each of these aspects contributes to increasing entrepreneurial interest, are explored

Unpacking the Quiet Quitting Phenomenon: The Role of Work Stress in the Workload and Work-Life Balance Ramadhi; Fikriando, Eko; Ortega, Donal; Yunas, Barkhia; Relifra; Lestari, Destia Ayu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11643

Purpose: This study explores the role of work stress as a mediator in the relationship between workload, work-life balance, and the phenomenon of quiet quitting among Generation Z employees.Method: The research adopts a quantitative approach, utilizing a random sampling technique. Data were collected from 156 Generation Z employees in West Sumatra through a structured questionnaire designed to assess workload, work-life balance, work stress, and quiet quitting behaviors. The collected data were analyzed using Smart PLS 4.0 to examine the relationships among these variables.Result: The findings found that workload has a significant impact on work stress, while work-life balance does not significantly affect work stress. Similarly, workload significantly influences quiet quitting, but work-life balance does not. Work stress is also found to significantly impact quiet quitting. However, work stress does not mediate the relationship between workload and quiet quitting. In contrast, work stress does mediate the relationship between work-life balance and quiet quitting.Practical Implications for Economic Growth and Development: This study provides practical insights for businesses in West Sumatra to better manage workloads and support work-life balance initiatives. By addressing workload-related stress and fostering a healthier work-life balance, organizations can reduce quiet quitting, thereby improving employee well-being, engagement, and overall productivity. These improvements contribute to sustainable economic growth and development.

Industri Kreatif Bagi Anak Berkebutuhan Khusus di SLB 1 Payakumbuh Eko Fikriando; Ramadhi Ramadhi; Relifra Relifra; Al Shaffaat Ronvy; Barkhia Yunas; Oza Syafriani; Yogi Fernandes
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1455

The creative industry holds significant potential in providing economic opportunities, especially for children with special needs (CSN), who often face limitations in independently utilizing their skills after graduating from school. A community service program at SLB 1 Payakumbuh aims to empower CSN through training in creative skills, managerial reinforcement, and product marketing. Using a practice-based approach, this training includes crafting production, graphic design, and introducing digital marketing platforms. The results indicate an improvement in technical skills and self-confidence, enabling CSN to produce high-quality products with competitive market value. Nevertheless, challenges remain, particularly in accessing capital, equipment, and business network support. This program also seeks to connect CSN with local communities and business actors to foster collaborations that support the sustainability of their creative enterprises. Through entrepreneurship training, mentorship, and adequate facilities, CSN are expected to contribute independently to the creative economy while inspiring other communities to empower similar potential.

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