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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) IJIBE (International Journal of Islamic Business Ethics) Sawala : Jurnal Administrasi Negara International Journal of Islamic Business and Economics (IJIBEC) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam JURNAL ILMIAH GLOBAL EDUCATION Islamic Social Finance Journal of Indonesian Society Empowerment Jurnal Studi Manajemen Bisnis Cognitive
Sari, Yuli Indah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Kepercayaan Produk Halal Mempengaruhi Minat Beli Yang Berdampak Pada Keputusan Pembelian Riyadi, Sugeng; Yuniarso, Yudi Budi; Mansur, Mansur; Sari, Yuli Indah; Bahrudin, Bahrudin
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3776

Abstract

This study aims to examine the influence of knowledge about halal products, religiosity, and halal labels on purchasing decisions, with purchase intention as a mediating variable. The research focuses on Muslim consumers from Generation Z and involves 450 respondents. A descriptive quantitative approach was employed, with data analysis processed using Smart PLS. The findings indicate that knowledge of halal products and religiosity have a positive and significant impact on purchase intention, while the halal label has no effect. Purchase intention was found to have a positive and significant impact on purchasing decisions, whereas knowledge of halal products and religiosity do not have a direct influence. Conversely, the halal label has a positive and significant effect on purchasing decisions. Additionally, purchase intention mediates the relationship between knowledge of halal products and religiosity on purchasing decisions but does not mediate the relationship between the halal label and purchasing decisions. These findings provide insights for producers to enhance the appeal of halal products among Muslim Generation Z consumers.
Co-Authors Abdul Ghafar Ismail Agustinus Ghunu Amanda, Dela Eka Asih Widi Lestari Bahrudin Bahrudin bin Mislan Cokrohadisumarto, Widiyanto Fachrunnisa, Olivia Febrianti, Nike Firman Firdausi Hardiana, Yulinda Mansur Mansur Mislan Cokrohadisumarto, Widiyanto bin Novirson, Rizki Pratiwi, Selvi Anggia Primasworo, Rifky Aldila Puriani, Risma Anita Purwatiningsih, Annisa Ramadhan, Daeng Ayu Riski Sugeng Riyadi Widhyasti, Sasti Anjana Willy Tri Hardianto Wulandari, RR. Merry Chornelia Yuniarso, Yudi Budi