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STRATEGI KOMUNIKASI PEMASARAN HOTEL KARTIKA GRAHA MALANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG Ekalista, Peligia; Tri Hardianto, Willy
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

STRATEGI KOMUNIKASI PEMASARAN HOTEL KARTIKA GRAHA MALANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG Ekalista, Peligia; Tri Hardianto, Willy
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.6

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

Strategi Pengelolaan Pariwisata di Masa Covid-19 (Studi di Wisata Taman Dolan, Desa Pandanrejo, Kota Batu) Hardianto, Willy Tri; Emelia, Emelia; Chornelia W, Roro Merry
Jurnal ilmiah Manajemen Publik dan Kebijakan Sosial Vol 5 No 1 (2021)
Publisher : Fakultas Ilmu Administrasi Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jmnegara.v5i1.3144

Wabah covid-19 yang membawa pengaruh terhadap pengelolaan industri pariwisata di Kota Batu. Pandemi covid-19 ini juga luas berdampak pada kehidupan masyarakat. Dalam hal ini, salah satu sektor yang paling mendapatkan imbas dari adanya pandemi global ini yaitu, pada sektor jasa pariwisata.Salah satu pariwisata yang merasakan dampak pendemicovid-19 di Indonesia terletak di Jawa Timur, Kota Batu yang sudah lama memiliki daya tarik tersendiri dalam menarik minat wisatawan. Intisari yang ingin disampaikan adalah bagaimana proses pengelolaan pariwisata yang berada di Kota Batu di masa pandemi ini. Dalam penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan deskriptif.Strategi pengelolaan wisata taman dolan di masa covid-19 sudah baik, karena di masa covid-19 ini pihak pengelola wisata taman dolan mampu memanfaatkan kecanggihan teknologi yaitu dengan melakukan pemasaran produk wisata melalui media online. Faktor pendukungdalam pengelolaan wisata taman dolan di masa pandemi covid-19 yaitu: (1) pemberian izin dari pemerintah Kota Batu; (2) kerjasama antara pihak taman dolan dengan pemerintah Kota Batu; (3) pengawasan langsung dari tim gugus covid kota batu terhadap setiap wisatawan. Sedangkan faktor penghambat dalam pengelolaan wisata taman dolan di masa pandemicovid, diantaranya: (1) kurangannya tenaga kerja; (2) pengunjung yang tidak mematuhi protokol kesehatan; (3) ketidak tahuan orang-orang jika wisata taman dolan sudah dibuka kembali; (4) pendapatan perusahaan menurun.Ssaran bagi pihak pengelola wisata taman dolan, perlu adanya sosialisasi secara langsung ataupun melalui media sosial terkait aturanaturan yang harus dipatuhi oleh wistawan dimasa pandemi covid-19.

Fungsi e-KTP Untuk Mendukung Pemerintah Daerah Dalam Pendataan Dan Pelayanan Publik Hardianto, Willy Tri; Firdausi, Firman; Lestari, Asih Widi
JPAP: Jurnal Penelitian Administrasi Publik Vol 7 No 2 (2021): Jurnal Penelitian Administrasi Publik (JPAP)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpap.v7i2.5704

The electronic ID card program has only been launched in the last few years. This aims at the effectiveness and efficiency of public services and minimizes illegal immigrants entering the country. In its implementation, the last few years have had many unexpected obstacles, such as cases of e-ID card corruption and lack of blanks. In this research, the aim is to know directly the function of e-KTP which in its implementation is given by one person and one database. The method used is qualitative to be able to know thoroughly. The results have been seen from this study are that the e-KTP function has actually been running but has not met the expectations of the community. Income is very much needed from improving individual personal data which is summarized in the e-KTP of each resident. Making e-KTP also plays a role in the follow-up process, namely data collection. That’s a government job and the provision of public services or public services so that an accurate and credible database can be created

Strategi Pengelolaan Pariwisata di Masa Covid-19 (Studi di Wisata Taman Dolan, Desa Pandanrejo, Kota Batu) Hardianto, Willy Tri; Emelia, Emelia; Chornelia W, Roro Merry
Jurnal ilmiah Manajemen Publik dan Kebijakan Sosial Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Administrasi Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jmnegara.v5i1.3144

Wabah covid-19 yang membawa pengaruh terhadap pengelolaan industri pariwisata di Kota Batu. Pandemi covid-19 ini juga luas berdampak pada kehidupan masyarakat. Dalam hal ini, salah satu sektor yang paling mendapatkan imbas dari adanya pandemi global ini yaitu, pada sektor jasa pariwisata.Salah satu pariwisata yang merasakan dampak pendemicovid-19 di Indonesia terletak di Jawa Timur, Kota Batu yang sudah lama memiliki daya tarik tersendiri dalam menarik minat wisatawan. Intisari yang ingin disampaikan adalah bagaimana proses pengelolaan pariwisata yang berada di Kota Batu di masa pandemi ini. Dalam penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan deskriptif.Strategi pengelolaan wisata taman dolan di masa covid-19 sudah baik, karena di masa covid-19 ini pihak pengelola wisata taman dolan mampu memanfaatkan kecanggihan teknologi yaitu dengan melakukan pemasaran produk wisata melalui media online. Faktor pendukungdalam pengelolaan wisata taman dolan di masa pandemi covid-19 yaitu: (1) pemberian izin dari pemerintah Kota Batu; (2) kerjasama antara pihak taman dolan dengan pemerintah Kota Batu; (3) pengawasan langsung dari tim gugus covid kota batu terhadap setiap wisatawan. Sedangkan faktor penghambat dalam pengelolaan wisata taman dolan di masa pandemicovid, diantaranya: (1) kurangannya tenaga kerja; (2) pengunjung yang tidak mematuhi protokol kesehatan; (3) ketidak tahuan orang-orang jika wisata taman dolan sudah dibuka kembali; (4) pendapatan perusahaan menurun.Ssaran bagi pihak pengelola wisata taman dolan, perlu adanya sosialisasi secara langsung ataupun melalui media sosial terkait aturanaturan yang harus dipatuhi oleh wistawan dimasa pandemi covid-19.

Pembinaan Sumber Daya Manusia Melalui Pendidikan dan Pelatihan dalam Meningkatkan Kinerja Pegawai Negeri Sipil (Studi pada Kantor BPTP Jawa Timur Di Malang ) Willy Tri Hardianto
Jurnal Aplikasi Manajemen Vol 8, No 3 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1174.225 KB)

Government’s official (PNS) of BPTP East Java plays an important role in government’s organizational development; therefore improvement of public service needs to be continued along with technology development. This study was aimed to describe training and education programs undergone by PNS of the BPPTP and their impact on job performance of the PNS, as a part of human resource management program run by the BPPTP. Research method used was qualitative approach, with research focus was to figure up the existing situation of the BPPTP employees to evaluate the implementation of education and trainings programs directed to BPPTP staff. Results of this study showed that training and education is still needed in for upgrading of the BPTP staff.Keywords: government’s official (PNS), Education,Training, Job Performance

Legal politics of the establishment of reserve funds for cemetery Firman Firdausi; Willy Tri Hardianto; Asih Widi Lestari
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 1 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Malang City as one of the developed cities in Indonesia has a lot of development potential. Development in the city certainly has its own obstacles. Malang City is experiencing growth and an increase in population. This certainly affects all regional developments in this city. One of the obstacles to this development is a legal vacuum in the provision of a cemetery for the public interest which is carried out by local governments based on the Regional Government Law. This study aims to find out the gaps in the authority of local governments in land acquisition through the agenda of Reserve Funds and land acquisition in the public interest. This study used a normative legal method that takes regulatory data from the central to regional governments and analyzed it using legal theory and social analysis. This study concludes that the procurement of cemeteries by the local government can be carried out by means of a limited area of 5 hectares and can be submitted through a reserve fund. A reserve fund is established because large-scale developments cannot be completed in one fiscal year.

PENGARUH KEPEMIMPINAN VISIONER TERHADAP PELAYANAN PRIMA Faidi .; Sugeng Rusmiwari; Willy Tri Hardianto
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 3, No 2 (2014)
Publisher : Universitas Tribhuwana Tunggadewi

Abstrak: Birokrasi sebagai suatu sistem yang dijalankan oleh pegawai yang berpegang pada hirarki, lamban dan beriku-liku. Substansi birokrasi adalah pemimimpin dan bawahan berkaitan erat dengan tugas serta kewajibannya dalam menjalankan tugas dan fungsi organisasi. Implementasi birokrasi adalah adanya proses belajar mengajar, pelayanan dan yang dilayani di Universitas Tribhuwana Tunggadewi Malang. Akan tetapi, pelaksanaan kepemimpinan visioner terhadap pelayanan prima tersebut belum sepenuhnya berjalan dengan baik. Metode penelitian dilakukan dengan jenis penelitian deskriptif kuantitatif, dengan sumber data primer yang diperkuat data sekunder dengan alat pengambilan data angket, dokumen dan observasi, teknik sampling dengan menggunakan purposive sampling, analisa data dilakukan dengan proses reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi serta skala likert. Hasil penelitian Pengaruh Kepemimpinan Visioner di Universitas Tribhuwana Tunggadewi Malang berjalan dengan baik 40%, dan Pelayanan Prima berjalan dengan sangat baik 35%. Bahwa pengaruh kepemimpinan visioner yang baik berdampak pada pelayanan prima yang sangat baik. Kata Kunci : Kepemimpinan Visioner, Pelayanan Prima. Abstract: Bureaucracy as a system that is run by employees who hold on to hierarchy, and beriku slow turns. Substance Leaders and subordinate bureaucracy is closely related to the duties and responsibilities in carrying out the duties and functions of the organization. Implementation of the bureaucracy is the process of learning, service and served on the University of Malang Tunggadewi Tribhuwana. However, the implementation of the visionary leadership of the excellent service that has not been completely worked well. Methods of research conducted by quantitative descriptive type of research , the primary data source is amplified by means of secondary data pengmbilan questionnaire data , documents and observation , sampling techniques using purposive sampling , data analysis conducted with the data reduction , data presentation , and conclusion/verification and Likert scale. The results of the study at the University of Visionary Leadership Influence Tribhuwana Tunggadewi Malang goes well 40%, and Excellent Service a very good run with 35%. That influence good visionary leadership impact on excellent service excellent. Keywords: Visionary Leadership, Service Excellent

STRATEGI PDAM DALAM MENINGKATKAN KUALITAS AIR BERSIH UNTUK MENUNJANG PEMBANGUNAN DI KOTA WISATA BATU (Studi Pada Kantor PDAM Kota Batu) Agrifa Maser; Willy Tri Hardianto; Firman Firdaus
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6, No 2 (2017)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract : The purposes of this research were to know the strategy used in improving clean water service in Batu and to know the supporting and inhibiting factors that influence the improvement of clean water service in Batu. This research used qualitative research method. The location of this research was in Regional Water Company (PDAM) of Batu located on Jl. Kartini No. 10. The strategy used by PDAM of Batu in improving the quality of clean water and clean water service for the population with minimum coverage of 80% was by developing the clean water sector institution then, PDAM of Batu could increase the income and improve the efficiency so that PDAM of Batu could benefit by increasing the quantity and quality of clean water services and maintain the carrying capacity of the surrounding environment. People of Batu were quite satisfied with the service provided by PDAM of Batu so far. On the other hand, PDAM of Batu has added more pipes to cover all Batu areas. Keywords: PDAM Strategy, Water Quality Improvement, Batu City Development Abstrak : Tujuan dari penelitian ini adalah Untuk mengetahui strategi yang digunakan dalam peningkatan pelayanan air bersih di Kota Wisata Batu dan mengetahaui faktor-faktor pendukung dan penghambat yang mempengaruhi peningkatan pelayanan Air bersih di Kota Wisata Batu. Penelitian ini mengunakan metode penelitian kualitatif. Lokasi penelitian ini adalah Perusahaan Daerah Air minum ( PDAM) Kota Batu terletak di Jl. Kartini No. 10 Kota Wisata Batu. Strategi yang digunakan oleh PDAM Kota Batu dalam meningkatkan kualitas air bersihadalah meningkatan pelayanan air bersih bagi penduduk dengan cakupan minimal 80% dengan mengembangkan kelembagaan sektor air bersih maka, PDAM Kota Batu dapat meningkatkan pendapatan dan meningkatkan efisiensi sertaPDAM Kota Batu dapat memperoleh keuntungan dengan cara meningkatkan kuantitas dan kualitas pelayanan air bersih dan menjaga daya dukung lingkungan sekitar. bahwa masyarakat Kota Batu merasa cukup puas atas pelayanan yang diberikan oleh PDAM Kota Batu selama ini. Di lain sisi PDAm Kota Batu juga melakukan penambahan pipa-pia untuk menjangkau pelayanan hingga pelosok Kota Batu. Kata Kunci : Strategi PDAM, Peningkatan Kualitas Air Bersih, Pembangunan Kota Batu

PROSES PELAYANAN E-KTP DALAM USAHA TERTIB ADMINISTRASI KEPENDUDUKAN Desi Andelia Baunsele; Willy Tri Hardianto
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8, No 1 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Abstract: Public service is one of the main functions of the government as an effort to fulfill the needs of the community and in the context of implementing the provisions of legislation. The service can be in the form of public’s goods and services or administrative services as the responsibility and carried out by central government agencies and regional governments. The public services are very important for the continuity of government system in Indonesia. The purpose of this study was to find out the process of e-ID (electronic identity) service at the Population and Civil Registration Office of Batu. This is a qualitative research using data collection through observation, interviews, documentation. The determination of informants was done by snowball sampling. The data analysis was done through data reduction, presentation, and verification. The results of the study is in accordance with the theory of public services and can be concluded that the procedure for e-ID service has been carried out based to the mechanism of the e-ID service system that has been determined. It is also in line with the existing regulations. The inhibiting factors found were the lack of socialization, less effective systems and procedures, and minimum utilization of service facilities. Keywords: Public services, e-ID, Abstrak: Pelayanan publik merupakan salah satu fungsi utama pemerintah sebagai upaya pemenuhan kebutuhan masyarakat maupun dalam rangka melaksanakan ketentuan peraturan Perundang-Undangan. Pelayanan tersebut dapat berupa barang publik, jasa publik maupun pelayanan administratif yang pada prinsipnya merupakan tanggung jawab dan dilaksanakan oleh instansi pemerintah pusat maupun pemerintah daerah. Pelayanan publik yang diselenggarakan sangat menentukan bagi kelangsungan sistem pemerintahan yang ada di Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui proses pelayanan e-KTP pada Dinas Kependudukan dan Pencatatan Sipil Kota Batu. Jenis penelitian ini adalah kualitatif dengan menggunakan pengumpulan data melalui observasi, wawancara, dokumentasi. Penentuan informan dilakukan dengan menggunakan snowball sampling. Analisis data dilakukan melalui reduksi data, penyajian data dan verifikasi. Hasil penelitian sesuai dengan teori pelayanan publik dapat disimpulkan bahwa prosedur pelayanan e-KTP di Dinas Kependudukan dan Pencatatan Sipil Kota Batu telah terlaksana sesuai dengan mekanisme sistem pelayanan e-KTP yang sudah ditentukan. Serta telah sesuai dengan peraturan yang ada. Faktor penghambatnya adalah masih kurangnya sosialisasi, kurang efektifnya sistem dan prosedur, dan kurangnya pemanfaatan fasilitas pelayanan. Kata Kunci: Pelayanan publik, e-KTP

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