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Suprayetno, Djoko
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Journal : Unram Journal of Community Service (UJCS)

 1 
Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
Total Quality Marketing Training to Enhance Value-Added for Red Brick Business in Kesik Village, East Lombok Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Ahyar, Muhammad
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.637

Abstract

The target audience for this activity is the owners of red brick craft businesses in Kesik Village, Masbagik District, East Lombok. This activity will equip business operators with concrete and applicable strategies and models related to innovative business governance and suitable for the creative industry. The PPM team will pay special attention to marketing aspects based on Total Quality Management (TQM). Integrating TQM into marketing functions, Total Quality Marketing is crucial for a company, including small industries, to develop the structure and value-added of the business. Total Quality Marketing will ensure companies to focus on the market, thereby continuously improving business processes to respond to rapid changes from the market and customers
Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
Digital Financial Reports for Female Shrimp Paste Entrepreneurs for Sustainable Competitive Financial Advantage Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Dakwah, Muhammad Mujahid; Ahyar, Muhammad; Sofiyah, Siti
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1379

Abstract

Jor Hamlet, Jerowaru Village, Jerowaru District, East Lombok Regency, is a center for shrimp paste production with significant development potential. Limited access to capital is the main constraint due to the low awareness and financial literacy among most entrepreneurs. This situation requires intervention through education, carried out with direct assistance in the form of workshops on the introduction and use of digital financial reporting applications. This training aims to enhance financial management skills in a more practical and professional manner, thereby improving business competitiveness and sustainability. The focus of this mentoring activity is the introduction of the application and practical simulation of automatically preparing financial reports using the BukuWarung application. The structured and effective mentoring method is carried out in three main stages: First, initial analysis and preparation, which involves identifying the partner's needs and preparing materials and manuals. Second, workshops, which involve introducing and directly simulating the use of the BukuWarung application. This includes guidance on downloading the app, introduction to its main features and functions, account creation, recording transactions, evaluating financial reports to measure business performance, as well as interactive discussions. Third, monitoring and evaluation, by ensuring that participants can use the application independently and consistently. This mentoring activity has had a positive impact on entrepreneurs, including improved financial literacy and strengthened commitment to regularly record business activities in financial reports. This practice allows them to enhance the efficiency and competitiveness of their businesses.
Co-Authors Abdul Mannan, Siti Sofiyah Abdurahman Abdurrahman Agustiani, Eka Ahyar, Muhammad Alfandi, Lalu Budiman Apriadi, Apriadi Bagis, Abdul Azis Burhanuddin Burhanuddin Burhanudin Burhanudin Denik Tirtaningrum, I Dewa Ayu Eka Julianti Fauzi, Armi Sulthon G. A. Sri Oktaryani Hammad, Rifqi Hasbianti, Novi Herman, Lalu Edy Ilhamudin, Ilhamudin Iwan Kusuma Negara Kusmayadi, Iwan miah, Sulai Muhammad Mujahid Dakwah Mukmin Suryatni, Mukmin Nirmala Putri, Andi Nurmayanti, Siti Prima Astuti Handayani rodhi, mohammad najib Santy Nururly Siti Sriningsih Wahyulina, Sri Wardani, Laila Zainal Abidin Zamroni Alpian Muhtarom Zefanya Andryan Girsang