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All Journal Jurnal EMT KITA Gorontalo Management Research Journal of Social Commerce The Eastasouth Management and Business JIPITI: Jurnal Pengabdian kepada Masyarakat
Utiarahman, Nurnaningsih
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Journal : Jurnal EMT KITA

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Investigasi Dampak Harga dan Variety Seeking pada Keputusan Pembelian Online Elizabeth; Rahayu, Betty; Utiarahman, Nurnaningsih; Pradiptha, Anindya Putri; Butarbutar, Dicky Jhon Anderson
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.4007

Abstract

The purpose of this research is to test the influence of price and variety seeking on purchasing decisions for Zalora products. This research uses a quantitative method with regression analysis. The sampling technique uses purposive sampling and a sample size of 94 respondents was obtained by distributing questionnaires to consumers who have purchased Zalora products. The data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this research indicate that price and variety seeking, both partially and simultaneously, have a positive and significant effect on purchasing decisions for Zalora products. The R-Square Adjusted value of purchasing decisions is 0.791, which means that purchasing decisions are influenced by price and variety seeking variables by 79.1%, the remaining 20.9% is influenced by other factors outside this research, such as: location, buying interest, and others. The results of this research can be used as evaluation material for companies that trade fashion products to pay more attention to price and variety seeking so that purchasing decisions for their products can be optimized.
The Impact of Leverage and Liquidity on Firm Profitability Nurriqli, Arifia; Utiarahman, Nurnaningsih; Hendrawan, Henky; Durya, Ngurah Pandji Mertha Agung; Alfiana, Alfiana
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5484

Abstract

This study aims to find empirical evidence of the influence of leverage (DER) and liquidity (CR) on profitability (ROA). In this research, researchers employed quantitative method using panel data regression. The study population consists of the companies listed on the Jakarta Islamic Index (JII 30) 2020-2024, and the purposive sampling technique is used to determine the sample size. A total of 105 samples from 21 companies were selected for this study. The data analysis techniques use EViews 12. Based on the study findings, profitability (ROA) significantly affected by debt to equity ratio (DER) and current ratio (CR). This study can serve as a guide for businesses looking to boost and enhance performance as well as for investors assessing company performance to gain investment certainty. The practical implication of these findings is the management stoct issuers could maintain the company good performance in order to increase investor trust in a sustainable manner.
Pengaruh Literasi Keuangan dan Kemajuan Teknologi terhadap Keputusan Investasi Krisnahadi, Tama; Ilham, Edinur; Utiarahman, Nurnaningsih; Sutisna, Eka; Mutmainah, Mutmainah
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5658

Abstract

The study aims to empirically test the influence of financial literacy and technological advancement on the investment decisions of students at University X in Pekalongan. This study uses a causal associative approach and quantitative methods. Students at University X in Pekalongan serve as the population in this study. The research sample consisted of 117 students selected using a census. A survey method was used for data collection, with students given questionnaires to complete. SmartPLS was used for data analysis, which employed Partial Least Squares-Structural Equation Modeling (PLS-SEM). Based on the research findings, financial literacy and technological advancement have a positive and significant influence, both partially and simultaneously, on the investment decisions of students at PTS X in Pekalongan.
Co-Authors Alfiana Alfiana Apriliani, Rina Baehaqi Budiarto, Balla Wahyu Butarbutar, Dicky Jhon Anderson Cherry Lumingkewas Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Edinur Ilham Elizabeth Erasma, Erasma Firdaus Yuni Dharta Hendrawan, Henky Ihsan, Kamaludin Jayanto, Imam Krisnahadi, Tama Mutmainah Mutmainah Nadeak, Banuara Niel Ananto Nurriqli, Arifia Pradiptha, Anindya Putri Rahayu, Betty Sabil Sutisna, Eka Teguh Prakoso Yayat Sudrajat Yulistina Yulistina