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All Journal Jurnal EMT KITA Innovative: Journal Of Social Science Research
Butarbutar, Dicky Jhon Anderson
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Investigasi Dampak Harga dan Variety Seeking pada Keputusan Pembelian Online Elizabeth; Rahayu, Betty; Utiarahman, Nurnaningsih; Pradiptha, Anindya Putri; Butarbutar, Dicky Jhon Anderson
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.4007

Abstract

The purpose of this research is to test the influence of price and variety seeking on purchasing decisions for Zalora products. This research uses a quantitative method with regression analysis. The sampling technique uses purposive sampling and a sample size of 94 respondents was obtained by distributing questionnaires to consumers who have purchased Zalora products. The data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this research indicate that price and variety seeking, both partially and simultaneously, have a positive and significant effect on purchasing decisions for Zalora products. The R-Square Adjusted value of purchasing decisions is 0.791, which means that purchasing decisions are influenced by price and variety seeking variables by 79.1%, the remaining 20.9% is influenced by other factors outside this research, such as: location, buying interest, and others. The results of this research can be used as evaluation material for companies that trade fashion products to pay more attention to price and variety seeking so that purchasing decisions for their products can be optimized.
Analysis of The Relationship Between Informal Labor Market Growth, Availability of Job Opportunities and Wage Structure Using A Multidimensional Perspectives Dharmawan, Donny; Karyadi, Sugeng; Irvan, Muhammad; Butarbutar, Dicky Jhon Anderson; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10806

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana fenomena terkait dengan defisit pekerjaan yang layak mempengaruhi struktur pasar tenaga kerja. Penelitian ini menggunakan metode ekonometrik dengan tiga metode utama yaitu matriks transisi, estimasi kesenjangan pendapatan dan model campuran. Hasil analisis menunjukkan bahwa meskipun terdapat upaya pertumbuhan ekonomi dan formalisasi, ketersediaan lapangan kerja informal masih merupakan permasalahan yang signifikan. Hasil estimasi kesenjangan pendapatan antara pekerja sektor formal yang mengalami defisit di berbagai dimensi dan yang tidak mengalami defisit menunjukkan perbedaan yang signifikan.
Co-Authors Donny Dharmawan Elizabeth Karyadi, Sugeng Muhammad Irvan Musran Munizu Pradiptha, Anindya Putri Rahayu, Betty Utiarahman, Nurnaningsih