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Febrianto, Hendra Galuh
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Tangerang
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Journal : Digital Business Journal (DIGIBIS)

 1 
PROPERTY PRODUCT PURCHASE DECISION ANALYSIS WITH DIGITAL MARKETING AND BRAND TRUST APPROACH R. Fatia Aisyah Nanda Taufik; Hendra Galuh Febrianto
Digital Business Journal Vol 1, No 1 (2022): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v1i1.6600

Abstract

AbstractThe purpose of this study was to determine the effect of digital marketing and brand trust on purchasing decisions for property products at PT. Kencana Berkat Propertindo either partially or simultaneously. The method used in this research is quantitative associative and the sampling technique uses non-probability sampling with a population of 204 consumers and a sample of 68 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, coefficient of determination test and hypothesis testing. The results of this study are Digital marketing has a significant effect on purchasing decisions with a sig.t value of 0.038 <0.5. Brand trust has a significant effect on purchasing decisions with a sig.t value of 0.004 < 0.5. Then sig. F of 0.000 <0.05 so it can be concluded that simultaneously digital marketing and brand trust variables have a significant effect on purchasing decisions at PT. Kencana Berkat Propertindo.Keywords: Digital Marketing, Brand Trust, Purchase Decision.
Co-Authors Abdul Karim, Abdul Karim Abdul Rauf Agung Budi agung budi Ahmad Zaki Mubarok, Ahmad Zaki Andi Kusuma Negara Andi Kusuma Negara Atthariqiyah, Yuliani Azka, Melati BASUKI BASUKI Basuki Basuki Cahyani, Ajeng Eka Dede Sunaryo Dede Sunaryo Dehavilan, Sandrina Dhea Zatira Dhea Zatira Dhea Zatira Dhea Zatira, Dhea Zatira Eko Narto Utomo Eky Pambudi, Januar Elsa Fauzia Eni Suharti Erdawati, Lena Fazira, Rabitha Felina C Young, Felina C Young Fitriana, Amalia Indah Hamdani Hamdani . Hamdani Hamdani Haq, Saiful Hendi Eka Sumarga Humairoh Imam Hidayat Indra Gunawan Siregar Komalasari Komalasari Komalasari Komalasari Lena Erdawati Lisdewi Mulyati Mega Diana Mikail Kartaloğlu Mikrad mikrad Mubarok, Ahmad Zakki Nazwa Hamidah Negara, Andi Kusuma Nurholisoh, Nurholisoh Pambudi, Januar Eky Pamungkas, Triadi Pangesti, Faralia Abdi Pratiwi, Linda Dwi Priyatna, Eka Hendra Priyo Susilo Priyo Susilo Puspa Lestari R. Fatia Aisyah Nanda Taufik Rd Roro Anggraini Soemadi Rohmansyah, Budi Rohmansyah, Budi Sari, Riski Ulan Selvitriana Selvitriana Siregar, Indra Gunawan Siti Chanifah Siti Nurhaliza Solikhatun Annisa Sonia Nadia Muslimah Sukma Maulana Sumarga, Hendi Eka Sunaryo, Dede Sustari Alamsyah Tekni Megaster Utomo, Eko Narto Wahyunita, Tiara Yuana Fasya Purnamasari, Yuana Fasya Purnamasari Zhafirah, Adzra