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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar El-Faqih : Jurnal Pemikiran dan Hukum Islam Lisan An Nathiq : Jurnal Bahasa dan Pendidikan Bahasa Arab Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al Huquq : Journal of Indonesian Islamic Economic Law Al-Manhaj: Journal of Indonesian Islamic Family Law An Nahdhoh Jurnal Kajian Islam Aswaja Jurnal Bisnis Manajemen dan Akuntansi Al Kafaah : Journal of arabic Language and Linguistics Education Legitima : Jurnal Hukum Keluarga Islam ALMURTADO: Journal of Social Innovation and Community Service
Asyhari
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BRAND AWARENESS, BRAND LOYALTYDAN BRAND PERSONALITY TERHADAP PURCHASEDECISION DENGAN PURCHASE INTENTION SEBAGAIVARIABEL INTERVENING PADA PROVIDER INDOSATDI KOTA SEMARANG Kieflan Dzilly; Asyhari; Hendar
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 02 (2025): Vol 5 No 2 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.5127

Abstract

The rapid growth of the telecommunications industry in Indonesia has intensified competition among providers, including Indosat, in influencing consumer purchase decisions. This study aims to analyze the influence of Brand Awareness, Brand Loyalty, and Brand Personality on Purchase Decision with Purchase Intention as a mediating variable among Indosat users in Semarang. The research method is explanatory research using a quantitative approach. The sample consists of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression and the Sobel test for mediation analysis. The results show that Brand Awareness, Brand Loyalty, and Brand Personality have a positive and significant effect on both Purchase Intention and Purchase Decision. Furthermore, Purchase Intention is proven to mediate the relationship between the three independent variables and the purchasing decision. These findings suggest that strengthening brand awareness, loyalty, and brand personality should be the focus of Indosat’s marketing strategy to increase consumer buying intentions and decisions. This study provides implications for developing consumer behavior-based marketing strategies in the telecommunications sector.
PERAN KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI BERPRESTASI DALAM MENINGKATKAN KINERJA PEGAWAI DENGAN MEDIASI KOMITMEN AFEKTIF PADA PUSKESMAS KECAMATAN NGALIYAN KOTA SEMARANG Astrakusuma, Abdul Rahman; Asyhari
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1910

Abstract

This research aims to analyze the influence of transformational leadership and achievement motivation on the performance of health center employees in Ngaliyan District, Semarang City and to see whether there is an influence of affective commitment as an intervening variable. Data were collected using a questionnaire with a purposive sampling technique. The population in this study was 173 employees spread across three health centers in the Ngaliyan District, Semarang City, taken as a sample of 154 employees. Data processing using SEM-PLS analysis. Hypothesis testing uses two criteria, namely if t-statistics or the critical value is more than 1,96 then the hypothesis is accepted or when p-value less than 0.05 then the hypothesis is accepted. The results of the study indicate that transformational leadership does not affect employee performance, either directly or through the mediation of affective commitment. Achievement motivation has a significant effect on employee performance, either directly or through the mediation of affective commitment. These findings provide an illustration that the influence of transformational leadership on performance is not absolute and can vary depending on the organizational context, work culture, and employee perceptions.
PENGARUH ADHOCRACY CULTURE DAN SUPERVISI TERHADAP EMPLOYEE PERFOMANCE DENGAN MEDIASI COMPETENCE GURU KECAMATAN SEMARANG UTARA DI KOTA SEMARANG Yetty Sari Hastuti; Asyhari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.31304

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh adhocracy culture dan supervisi kepala sekolah terhadap employee performance, dengan kompetensi guru sebagai variabel intervening. Penelitian ini dilakukan pada guru Sekolah Dasar Negeri di Kecamatan Semarang Utara dengan jumlah sampel sebanyak 120 responden yang dipilih menggunakan teknik purposive sampling. Pendekatan yang digunakan adalah kuantitatif, dengan metode analisis data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa adhocracy culture berpengaruh positif dan signifikan terhadap kompetensi guru dan employee performance. Supervisi kepala sekolah berpengaruh positif dan signifikan terhadap kompetensi guru, tetapi tidak berpengaruh signifikan terhadap employee performance. Sementara itu, kompetensi guru terbukti berpengaruh positif dan signifikan terhadap employee performance. Temuan ini menegaskan bahwa budaya kerja yang inovatif dan adaptif serta penguatan kompetensi guru menjadi faktor penting dalam meningkatkan kinerja pegawai di lingkungan sekolah dasar. Adapun supervisi perlu diarahkan secara lebih konstruktif agar dapat memberikan dampak positif terhadap kinerja guru secara menyeluruh.
Problematika Penerapan Metode Course Review Horray Pada Pembelajaran Bahasa Arab Jalaludinfaruk; Asyhari; Nisa', Nur Imamatun
Al-Kafaah : Journal of Arabic Language and Linguistics Education (ALLE) Volume 2 No 2 Juli 2024
Publisher : STAI Nurul Huda Kapongan Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52491/alle.v2i2.112

Abstract

Learning Arabic requires that each individual instructor understand components that are inextricably linked to learning outcomes, such as instructional methods, media, and competences. Arabic language instructors at MTsN 02 Pamekasan have not adequately implemented effective learning methodologies. This, of course, causes pupils to lose excitement during the learning process, affecting their learning outcomes. To resolve this issue, extensive activity is necessary, namely the Course Review Horay Method. This research study employs a qualitative approach and includes a case study. The problems in implementing the course review horray approach for students' Arabic language learning led to several results, including the following: there was no perception or motivation during the preparation stage. The implementation stage included effective teaching time, a vibrant classroom environment, regular teacher explanations, and opportunities for students to cheat. At the evaluation stage, aggressive and quiet pupils from the same group received similar evaluations.
Analisis Pemanfaatan Aplikasi OBS Studio Pada Pembelajaran Bahasa Arab Berbasis Hybrid Learning azhari, Jalaludin Faruk; Asyhari
Lisan An Nathiq : Jurnal Bahasa dan Pendidikan Bahasa Arab Vol. 6 No. 2 (2024): November
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lan.v6i2.6175

Abstract

The term "hybrid learning" in the context of education describes a fusion of traditional and online learning approaches. To support hybrid learning, IAIN Madura uses the OBS Studio application. The purpose of the study is to offer a different approach to the time, location, and distance issues that lecturers deal with, which hinder the learning process. Additionally, pupils' ideas and ways of thinking are constrained when traditional teaching approaches are used. Children are consequently unmotivated to study both individually and in groups. This study employs phenomenological inquiry as a qualitative research methodology. The following succinctly describes the results of IAIN Madura's hybrid learning-based Arabic instruction utilizing the OBS Studio application: First, instructors and students feel more relaxed and younger when OBS Studio is used in the hybrid-based learning approach. Second, students' perceptions that studying Arabic may be integrated with information, communication, and technology (ICT) may be strengthened by hybrid learning-based Arabic language instruction utilizing OBS Studio. Third, OBS Studio is a very useful tool for learning Arabic and is a great learning tool. Fourth, OBS Studio can be used as an alternative learning tool that helps with distance learning. Keywords: OBS Studio, Hybrid learning, Arabic Language
PERAN INSTRUCTIONAL LEADERSHIP DAN ADHOCRACY CULTURE TERHADAP EMPLOYEE PERFORMANCE MELALUI JOB MOTIVATION PADA GURU SDN KECAMATAN BANYUMANIK SEMARANG JUDUL ARTIKEL PENELITIAN (UKURAN HURUF 12) Lailiyat; Asyhari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32089

Abstract

This study aims to analyze the influence of instructional leadership and adhocracy culture on employee performance, with job motivation as an intervening variable, among public elementary school teachers in the Banyumanik District. A quantitative approach was used, with data analysis conducted through the Partial Least Square (PLS) technique. The research sample consisted of 180 public elementary school teachers in the Banyumanik District, selected through purposive sampling. The results show that both instructional leadership and adhocracy culture have a positive and significant influence on job motivation. Instructional leadership also has a direct and significant effect on employee performance, while adhocracy culture does not show a significant effect on employee performance. On the other hand, job motivation serves as an intervening variable that positively and significantly affects employee performance. These findings emphasize that job motivation is a key factor in improving teacher performance, and instructional leadership plays a strategic role in fostering that motivation. Based on these results, it is recommended that school principals strengthen instructional leadership practices and that schools create a work culture that balances innovation and structure to optimally support teacher motivation and performance.
Co-Authors Abdul Quddus Salam Agus Setyawanto Astrakusuma, Abdul Rahman Azhari, Jalaludin Faruk Dwi Astutiek Habibullah Hendar Jalaludinfaruk Kieflan Dzilly Lailiyat lailiyati M. Zunaidul Muhaimin Miftakul Arief Nailul Ulah Al Chumairoh Machfud Nisa', Nur Imamatun Nurul Hadi Yetty Sari Hastuti Zukhriyah, Nunik