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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Arthavidya Jurnal Ilmiah Ekonomi MABIS: Manajemen dan Bisnis Otonomi Mamangan Social Science Journal Jurnal Ekonomi, Manajemen, Akuntansi
Saptaria, Lina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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A meaning of branding: factors that influence purchase intention for food and beverage products SMEs Mala, Iva Khoiril; Muhammad, Naufal Dzakwana; Saptaria, Lina; Anam, Choirul; Deuraseh, Nurdeng
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1015

Abstract

The purpose of this study is to reveal various factors that influence the interest in purchasing Islamic-based food and beverage products, considering that the majority of Indonesia's population is Muslim, supported by a sustainable system for all food and beverage products that are required to have halal certification, which can have a major impact on whether or not people are interested in consuming Islamic-based products. The analysis method uses a quantitative method, namely SEM-PLS, it is stated that related factors that can influence consumer purchasing interest are product quality, social media marketing supported by brand trust and brand image that can influence it mediatingly. The population of this study is followers and the sample of this study is 359, while the sampling technique used is proportional random sampling. In addition, other factors such as Islamic branding can also strengthen the increase in consumer purchasing interest to ensure that products produced through Islamic products are in accordance with Islamic religious law and are guaranteed halal.
Pengaruh Online Customer Rating dan Varian Menu terhadap Loyalitas Konsumen pada Aplikasi GoFood dengan Moderasi Price Discount Febriantika, Inda; Saptaria, Lina
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12505

Abstract

The purpose of this study was to analyze the influence of online customer ratings and menu variations on consumer loyalty to the GoFood application, with price discounts as a moderating variable. Quantitative data were collected through an online questionnaire from 92 GoFood application users who were students at the Islamic University of Kadiri. The data were analyzed using the PLS-SEM method. The results showed that online customer ratings and menu variations had a positive and significant effect on consumer loyalty among GoFood application users. Furthermore, price discounts were not able to strengthen the relationship between customer ratings and consumer loyalty, but were able to positively moderate the relationship between menu variations and consumer loyalty. The implications of this study contribute to culinary entrepreneurs and management of food delivery service platforms such as GoFood in developing digital marketing strategies that can increase consumer loyalty.
Evaluation Of Communication Strategy Of Waste Management Program Using AIDDA Model (Awareness, Interest, Desire, Decision, Action) Environmental Communication Sociology Approach Herawati, Tyas Novita; Saptaria, Lina; Buniarto, Edwin Agus; Suwarsono, Bambang; Kirom, Novita Rifaul
Jurnal Mamangan Vol 14, No 2 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.5443

Abstract

Evaluation of communication strategies is very important to measure the success and follow-up of waste management programs by the Environmental Service (DLH) of Kediri Regency. The previous communication strategy evaluation model was considered ineffective and did not provide comprehensive information. This study aims to apply the AIDDA model ( Attention, Interest, Desire, Decision, Action ) in waste management program evaluation activities in Kediri Regency based on the theory of environmental communication sociology. Researchers examine the comparison of communication strategy evaluation results before and after using the AIDDA model. In addition, assess community involvement and identify factors that influence the success of this model. The research method is descriptive qualitative with a case study approach. Data collection techniques use interviews, observations, and documentation. The number of informants in this study was 6 people, namely 3 staff of the DLH PSLB3 division and 5 waste managers in five villages in Kediri Regency. The results of the study found that the evaluation of the AIDDA model communication strategy can ensure the effectiveness of communication, increase community participation, optimize resource use, improve program sustainability, and provide empirical evidence of the effectiveness of communication strategies. The results of this study can provide valuable information for DLH and stakeholders to design more effective communication strategy evaluations in waste management programs, environmental responsibility programs and sustainability support according to needs.
The Moderating Impact Of Transformational Leadership On The Influence Of Talent Management And Motivation On Employee Retention Dewi, Yusi Fadia Kumala; Saptaria, Lina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9957

Abstract

This study aims to examine the extent to which transformational leadership can strengthen the relationship between talent management and motivation on employee retention. The research approach used is quantitative with a survey method through the distribution of questionnaires to 120 employees. The data obtained were analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) technique. The results of the study indicate that talent management and motivation have a positive and significant effect on employee retention. In addition, transformational leadership is able to strengthen the influence of talent management on employee retention, but is unable to strengthen the influence of motivation on employee retention. This finding emphasizes the importance of motivation and transformational leadership in improving employee retention. Talent management programs will not be optimal without the support of transformational leadership that can encourage engagement and a sense of belonging in employees. Organizations need to create a work environment that is able to retain high-performing talent through the development of internal motivation and empowering leadership. HR development strategies should be designed in an integrated manner with transformational leadership styles to make retention efforts more effective and sustainable. Other factors such as task clarity, compensation, work culture, work-life balance, and job security may be more relevant in strengthening motivation towards retention decisions.
Co-Authors Afrianto, Dadang Angela Vila Utanti, Dea Atiani, Sela Choirul Anam AM Diponegoro Deniasari, Misinta Dewi, Anita Sumelvi Dewi, Yusi Fadia Kumala Diana Ambarwati EDWIN AGUS BUNIARTO Eka Askafi Febriantika, Inda Firnanda, Senis Novi Herawati, Tyas Novita Heri Pratikto Hernanik, Nova Dwi Iva Khoiril Mala Maulan, Dawut Muhammad, Naufal Dzakwana Novita Rifaul Kirom, Novita Rifaul Nurdeng Deuraseh Permana, Salma Sukma Rahmawati, Puja Suwarsono, Bambang Zakaria, Nizar