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Pengaruh Online Customer Rating dan Varian Menu terhadap Loyalitas Konsumen pada Aplikasi GoFood dengan Moderasi Price Discount Febriantika, Inda; Saptaria, Lina
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12505

Abstract

The purpose of this study was to analyze the influence of online customer ratings and menu variations on consumer loyalty to the GoFood application, with price discounts as a moderating variable. Quantitative data were collected through an online questionnaire from 92 GoFood application users who were students at the Islamic University of Kadiri. The data were analyzed using the PLS-SEM method. The results showed that online customer ratings and menu variations had a positive and significant effect on consumer loyalty among GoFood application users. Furthermore, price discounts were not able to strengthen the relationship between customer ratings and consumer loyalty, but were able to positively moderate the relationship between menu variations and consumer loyalty. The implications of this study contribute to culinary entrepreneurs and management of food delivery service platforms such as GoFood in developing digital marketing strategies that can increase consumer loyalty.
The Moderating Impact Of Transformational Leadership On The Influence Of Talent Management And Motivation On Employee Retention Dewi, Yusi Fadia Kumala; Saptaria, Lina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9957

Abstract

This study aims to examine the extent to which transformational leadership can strengthen the relationship between talent management and motivation on employee retention. The research approach used is quantitative with a survey method through the distribution of questionnaires to 120 employees. The data obtained were analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) technique. The results of the study indicate that talent management and motivation have a positive and significant effect on employee retention. In addition, transformational leadership is able to strengthen the influence of talent management on employee retention, but is unable to strengthen the influence of motivation on employee retention. This finding emphasizes the importance of motivation and transformational leadership in improving employee retention. Talent management programs will not be optimal without the support of transformational leadership that can encourage engagement and a sense of belonging in employees. Organizations need to create a work environment that is able to retain high-performing talent through the development of internal motivation and empowering leadership. HR development strategies should be designed in an integrated manner with transformational leadership styles to make retention efforts more effective and sustainable. Other factors such as task clarity, compensation, work culture, work-life balance, and job security may be more relevant in strengthening motivation towards retention decisions.