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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Arthavidya Jurnal Ilmiah Ekonomi MABIS: Manajemen dan Bisnis SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Otonomi Mamangan Social Science Journal Prima Magistra: Jurnal Ilmiah Kependidikan Jurnal Ekonomi, Manajemen, Akuntansi
Saptaria, Lina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PERAMALAN PERMINTAAN PRODUK NATA DE COCO UNTUK MENDUKUNG PERENCANAAN DAN PENGENDALIAN PRODUKSI DALAM SUPPLY CHAIN DENGAN MODEL CPFR (COLLABORATIVE PLANNING, FORECASTING, AND REPLENISHMENT) Saptaria, Lina
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1383.546 KB) | DOI: 10.29407/nusamba.v2i2.924

Abstract

Effective business process strategy in the application of SCM (Supply Chain Management) is the use of collaborative planning, forecasting and replenishment (CPFR) methods where producers, distributors and retailers work together to plan, forecast and fill return products sold in the market. The purpose of this study is to describe the process of preparing collaborative forecasting between Supply Chain partners by referring to the CPFR model workflow in micro-scale manufacturing business and finding the most effective and efficient forecasting methodology that can be used as the basis for decision making in planning and production control throughout the supply chain. Forecasting analysis using time series model with 3 methods of Moving Averages with 4 month time period, Trend Projection exponential smoothing method with α = 0.1, α = 0.5, α = 0.9 and Linear Regression (Least Squares). The results show that the Linear Regression (Least Squares) method is the most effective method that can be used as the basis for decision making in production planning and control throughout the supply chain. Keywords: Demand Forecasting, Production Planning and Control, Time Series Method, CPFR Model
The Influence of Instagram Marketing on Purchasing Decisions with Brand Awareness and Brand Image as Mediating Variables (Case Study of Desserthouse By Widia in Trenggalek Regency) Maharani, Carissa; Saptaria, Lina
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6527

Abstract

This study examines the influence of marketing through the Instagram platform on Generation Z purchasing decisions, with brand awareness and brand image as mediating variables at Family Business Desserthouse by Widia in Trenggalek Regency. The research method used is a quantitative approach with Partial Least Square–Structural Equation Modeling (PLS-SEM) analysis and involved 125 respondents who are active Instagram users. The results show that marketing through Instagram has a positive and significant influence on brand awareness, brand image, and purchasing decisions. Furthermore, brand awareness is not able to mediate the relationship between Instagram marketing and purchasing decisions, while brand image is proven to be a significant mediating variable between Instagram marketing and purchasing decisions. These results confirm that promotional strategies through attractive and interactive visual content through Instagram are more effective when they are able to form positive perceptions of the brand. The coefficient of determination (R²) value of 0.733 indicates that the variables of Instagram marketing, brand awareness, and brand image together contribute strongly to purchasing decisions. Marketing managers need to design marketing strategies that focus on building a strong brand image through consistent messages, narratives that describe product values, and customer testimonials.
THE IMPACT OF PRODUCT QUALITY AND PRODUCT INNOVATION ON THE MARKETING PERFORMANCE OF COSMETIC RETAIL STORES IN KEDIRI: MEDIATION OF MARKET ORIENTATION Nur Wahid, Misbachul; Saptaria, Lina
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6532

Abstract

This study investigates the influence of product quality and product innovation on marketing performance, with market orientation serving as a mediating variable in cosmetic retail stores in Kediri. Employing a quantitative explanatory research design, data were gathered through questionnaires distributed to cosmetic store owners, managers, and supervisors with a minimum of one year of operational experience. The sample was determined using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM-PLS) with SmartPLS 4. The results indicate that both product quality and product innovation exert a positive and significant effect on market orientation and marketing performance. Market orientation is also found to positively and significantly enhance marketing performance while mediating the relationship between product quality, product innovation, and marketing performance. These findings imply that superior product quality and continuous innovation, when aligned with strong market orientation, can substantially improve the marketing performance of cosmetic retailers. The study’s contribution is reinforced by its novelty, namely the empirical testing of a market‐orientation mediation model within the specific context of regional cosmetic retailing—an area that has received limited scholarly attention. The research extends marketing theory by offering empirical evidence from a unique industry and regional setting, while also providing practical insights that can guide strategic decision-making for cosmetic retail businesses.
ONLINE REVIEWS, RATINGS, AND PURCHASE INTENTION IN SOCIAL COMMERCE: THE MEDIATING ROLE OF PRODUCT PHOTOS ON TIKTOK LIVE STREAMING Amelia Yesmi, Melisa; Saptaria, Lina
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6719

Abstract

This study aims to analyze the influence of Online Customer Rating (OCRt), Online Customer Reviews (OCR), and product photos on consumer purchasing interest in Camille Beauty products on TikTok Shop by referring to the Stimulus–Organism–Response (S-O-R) theoretical framework. The research approach uses a survey-based quantitative method, with a sample of 128 respondents from Generation Z who are TikTok Shop Live Streaming users and have experience viewing or purchasing Camille Beauty products. Data analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through SmartPLS 4.0 software. The results show that OCRt, OCR, and product photos contribute significantly in shaping customer purchasing interest. In addition, product photos are proven to be able to mediate the relationship between OCRt and purchasing interest, as well as between OCR and customer purchasing interest on TikTok Shop, thereby strengthening the relationship between customer experience-based information and purchasing decisions. This study adds to the literature on digital consumer behavior, particularly in the context of live streaming-based social commerce, by confirming that visual elements, such as product photos, play a significant mediating role in linking OCRt and OCR to purchase intention. The results provide recommendations for businesses and the skincare brand Camille Beauty to optimize their digital marketing strategies on TikTok Shop Live Streaming.
A meaning of branding: factors that influence purchase intention for food and beverage products SMEs Mala, Iva Khoiril; Muhammad, Naufal Dzakwana; Saptaria, Lina; Anam, Choirul; Deuraseh, Nurdeng
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1015

Abstract

The purpose of this study is to reveal various factors that influence the interest in purchasing Islamic-based food and beverage products, considering that the majority of Indonesia's population is Muslim, supported by a sustainable system for all food and beverage products that are required to have halal certification, which can have a major impact on whether or not people are interested in consuming Islamic-based products. The analysis method uses a quantitative method, namely SEM-PLS, it is stated that related factors that can influence consumer purchasing interest are product quality, social media marketing supported by brand trust and brand image that can influence it mediatingly. The population of this study is followers and the sample of this study is 359, while the sampling technique used is proportional random sampling. In addition, other factors such as Islamic branding can also strengthen the increase in consumer purchasing interest to ensure that products produced through Islamic products are in accordance with Islamic religious law and are guaranteed halal.
THE INFLUENCE OF BRAND IMAGE AND DISCOUNT GIVING ON SHOPEE FOOD CUSTOMER LOYALTY WITH CUSTOMER TRUST AS A MEDIATING VARIABLE Setya Winingtyas, Lela; Saptaria, Lina
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7242

Abstract

This study aims to analyze the influence of brand image and discounts on Shopee Food customer loyalty, with customer trust as a mediating variable. This study uses a quantitative approach with a survey method. The population in this study were all active customers using Shopee Food services. The sampling technique used purposive sampling with a sample size of 150 respondents. Data were measured using a Likert scale of 1-5 ranging from strongly disagree to strongly agree. Data analysis used Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that brand image has a positive and significant effect on customer trust and customer loyalty. Discounts have been shown to have a significant effect on customer trust and customer loyalty, although their direct effect on loyalty is smaller than other variables. Customer trust has the most dominant influence on customer loyalty. Customer trust has been shown to mediate the relationship between brand image and discounts with customer loyalty. These findings provide theoretical contributions to the development of consumer behavior science in the digital era and provide practical input for Shopee Food in designing effective marketing strategies by strengthening brand image, providing relevant discounts, and increasing customer trust.
Co-Authors Afrianto, Dadang Amelia Yesmi, Melisa Angela Vila Utanti, Dea Atiani, Sela Choirul Anam AM Diponegoro Deniasari, Misinta Dewi, Anita Sumelvi Diana Ambarwati EDWIN AGUS BUNIARTO Eka Askafi Firnanda, Senis Novi Heri Pratikto Hernanik, Nova Dwi Iva Khoiril Mala Maharani, Carissa Maulan, Dawut Muhammad, Naufal Dzakwana Nur Wahid, Misbachul Nurdeng Deuraseh Permana, Salma Sukma Rahmawati, Puja Setya Winingtyas, Lela Setyawan, Wawan Herry Zakaria, Nizar