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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Bhinneka Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa Journal of Information Systems Management and Digital Business
Tusri, Yudi
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PELATIHAN KEWIRAUSAHAAN PEMUDA BIDANG USAHA SERVIS ELEKTRONIK PROVINSI SUMATERA SELATAN Gultom, Angga Wibowo; Anwar, Rani; Putriani, Dyah Ayu; Natalia, Titi Syahnaz; Herlina, Tati; Wulanda, Nourma; Rabiulkhri, Mailani; Tusri, Yudi
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.71

Abstract

South Sumatra Province has great and diverse youth potential, but many young people still experience difficulties in finding work or developing their own businesses. One of the promising business fields is electronic services, for this purpose the service activities aim to assist youth in developing businesses in the electronics service sector. The results of the training show that youth gain an understanding of the importance of building good relationships with customers by implementing online marketing as an effective promotional strategy while still not abandoning offline marketing strategies
The Entrepreneur Mind: Menjajaki Peluang, Tantangan, dan Risiko dalam Dunia Bisnis Online Gultom, Angga Wibowo; Shofia, Alima; Tusri, Yudi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.1082

Abstract

Pengabdian kepada masyarakat dengan judul "The Entrepreneur Mind: Menjajaki Peluang, Tantangan, dan Risiko dalam Dunia Bisnis Online" bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam mengidentifikasi peluang, mengatasi tantangan, dan mengelola risiko yang ada di dunia bisnis online. Kegiatan ini dilaksanakan di Prodi Teknik Industri Universitas Adzkia Padang. Metode yang digunakan dalam kegiatan ini meliputi sesi diskusi, presentasi, dan studi kasus yang melibatkan 137 peserta dari mahasiswa, dosen, dan praktisi bisnis. Kesimpulan dari kegiatan ini menunjukkan bahwa peserta memperoleh wawasan mengenai strategi inovatif yang dapat diterapkan dalam bisnis online serta teknik-teknik untuk mengantisipasi dan mengatasi berbagai hambatan yang mungkin dihadapi. Hasilnya diharapkan dapat memberikan kontribusi positif dalam pengembangan kemampuan wirausaha peserta dan mendorong terciptanya lebih banyak inisiatif bisnis yang sukses di era digital.
PENGARUH PENJUALAN ONLINE DAN RESPON OWNER TERHADAP PENINGKATAN PENJUALAN DI WAROENG MENOR KOMACAI KELURAHAN ANAK PETAI KECAMATAN PRABUMULIH UTARA KOTA PRABUMULIH Tusri, Yudi; Nengsi, Ayu; Gultom, Angga Wibowo
Journal of Information Systems Management and Digital Business Vol. 1 No. 4 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jismdb.v1i4.1002

Abstract

Pengabdian ini bertujuan untuk mengetahui bagaimana pengaruh penjualan online dan respon owner terhadap peningkatan penjualan di Waroeng Menor Komacai Kota Kelurahan Anak Petai Kecamatan Prabumulih Utara Kota Prabumulih dengan sampel 100 responden yang merupakan konsumen Waroeng Menor Koamcai Kota Prabumulih. Metode yang digunakan dalam Pengabdian ini adalah metode kuantitatif pendekatan deskriptif serta menggunakan kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda yang dibuat dengan SPSS versi 22. Hasil pengujian statistik diperoleh bahwa varibel penjualan online secara parsial berpengaruh positif dan signifikan terhadap peningkatan penjualan dengan nilai thitung > ttabel atau 2,624 > 1,661 dengan nilai signifikansi sebesar 0,010 < 0,05. Variabel respon owner secara parsial berpengaruh positif dan signifikan terhadap peningkatan penjualan dengan nilai thitung > ttabel atau 4,071 > 1,661 dengan nilai signifikansi sebesar 0,000 < 0,05. Maka dapat disimpulkan adanya pengaruh positif dan signifikan variabel penjualan online dan respon owner terhadap peningkatan penjualan di Waroeng Menor Komacai Kota Prabumulih. Berdasarkan output model summary didapatkan tabel uji determinasi yang memberikan Adjusted R2 sebesar 0,553 hal ini berarti 55,3% peningkatan penjualan dipengaruhi oleh penjualan online dan respon owner, sedangkan sisanya 44.7% peningkatan penjualan dipengaruhi oleh variabel-variabel lainnya diluar Pengabdian ini seperti harga, lokasi. Hasil dari Pengabdian ini menunjukan bahwa penjualan online dan respon owner secara baik secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap peningkatan penjualan di Waroeng Menor Komacai Kota Prabumulih Kata Kunci: Penjualan Online, Respon Owner, Peningkatan Penjualan
PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KFC KOTA PRABUMULIH Tusri, Yudi; Betriana, Meirani; Adelina, Chairani
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i2.4251

Abstract

This study aims to determine Product Quality on Purchase Decisions at KFC Prabumulih City, to determine Price Against Purchase Decisions at KFC Prabumulih City, and to determine Brand Image Against Purchase Decisions at KFC Prabumulih City, where Tables of Product Quality (X1), Price (X2), Image (X3) and Purchase Decision (Y). with a sample of 75 people. The data management technique used was the SPSS version 22 program. This data was processed using the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test, with the help of the SPSS version 22 application, based on the analysis results obtained the regression equation Y = 7,168+0,379.X1+0,342.X2+0,342.X3+e. By using the regression analysis method, it can be concluded that the variables Product Quality (X1), Price (X2), Image (X3) have a positive and significant effect on Purchase Decision (Y) with a calculated f value of 18.138 with a significance of 0.000 0.05, because a significant value below 0.05 indicates Product Quality, Price and Brand Image have a significant positive influence on purchasing decisions at KFC Prabumulih City.Keywords: Product Quality, Price and Brand Image on Purchasing Decisions
PELATIHAN BISNIS ONLINE UNTUK SISWA SMA: MENUMBUHKAN SEMANGAT WIRAUSAHA DIGITAL Gultom, Angga Wibowo; Tusri, Yudi; Wulanda, Nourma; Shofia, Alima; Kurniawan, Anton
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.350

Abstract

Online Business Training for High School Students: Fostering the Spirit of Digital Entrepreneurship aims to provide understanding and skills in online business to the 12th-grade students of SMA Negeri 4 OKU, who are about to graduate. The issue addressed in this study is the lack of understanding among students about digital entrepreneurship and the lack of skills in managing online businesses. This research uses a direct training method with topics on the basics of online business, using e-commerce platforms, and digital marketing strategies. The results of the community service activities show that after attending the training, most students experienced an increased understanding of online business and felt more confident to start their own digital ventures. Qualitative analysis indicates that students felt more motivated and had a more positive outlook on entrepreneurship after gaining practical knowledge about online business. Additionally, there was a shift in students' mindset towards viewing digital business opportunities as a viable career alternative after graduation. This training successfully fostered the spirit of digital entrepreneurship among students and had a positive impact on their readiness to enter the workforce or become entrepreneurs
PENGARUH PEMASARAN DIGITAL DAN PERDAGANGAN ELEKTRONIK TERHADAP VOLUME PENJUALAN DI KOTA PRABUMULIH Tusri, Yudi; Handayani, Tri Ana; Gultom, Angga Wibowo
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.318

Abstract

This research aims to determine the influence of digital marketing (X?) and electronic commerce (X?) partially and simultaneously on sales volume (Y) at Queen Galeri in Prabumulih City with a sample of 115 respondents who are consumers at Queen Galeri in Prabumulih City. The method used in this research is a descriptive analysis with a quantitative approach and a questionnaire. The analysis technique used is multiple linear regression analysis created with SPSS version 26. The results of statistical testing show that the digital marketing variable (X?) partially has a positive and significant effect on sales volume (Y) with a value of count> table or 5,844 > 1,981, with a substantial value of 0.000 < 0.05. The electronic commerce variable (X?) partially has a positive and significant effect on sales volume (Y) with a value of count> table or 3,298 > 1,981, with a substantial value of 0.000 < 0.05. Simultaneous testing shows that Fcount > Ftable or table 0.841 > 3.08 with a significant value of 0.000 < 0.05. So it can be concluded that there is a positive and considerable influence of digital marketing variables (X?) and electronic commerce (X?) of bouquets simultaneously on sales volume (Y) at Queen Galeri in Prabumulih City. Based on the summary model output, a determination test table gives an Adjusted R Square of 0.486. This means that 48.6% of sales volume is influenced by digital marketing and electronic commerce, while the remaining 51.4% is influenced by other variables not examined in this research such as location, facilities, and services at Queen Galeri in Prabumulih City
Diseminasi Program KKN Melalui Video Dokumentasi di Desa Sinar Bhakti Kabupaten Ogan Komering Ulu Gultom, Angga Wibowo; Tusri, Yudi; Shofia, Alima; Kurniawan, Anton; Sari, Yulia
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.246

Abstract

Kegiatan pengabdian ini bertujuan untuk mendiseminasikan program Kuliah Kerja Nyata (KKN) Universitas Baturaja angkatan ke-34 melalui media video dokumentasi sebagai bentuk publikasi kegiatan kemasyarakatan yang dilaksanakan di Desa Sinar Bhakti, Kabupaten Ogan Komering Ulu. Video dokumentasi ini merangkum berbagai aktivitas pengabdian seperti sosialisasi di sekolah, pemberdayaan masyarakat, kegiatan karang taruna, dan bentuk partisipasi aktif mahasiswa dalam kehidupan sosial desa. Metode yang digunakan meliputi observasi lapangan, pengambilan gambar kegiatan secara langsung, wawancara singkat, serta proses penyuntingan dan narasi. Selain bertujuan sebagai dokumentasi, video ini juga menjadi media refleksi dan promosi kegiatan KKN kepada publik yang lebih luas. Hasil dari kegiatan ini berupa sebuah video dokumenter berdurasi empat menit yang dipublikasikan melalui platform digital. Kesimpulan dari kegiatan ini menunjukkan bahwa video dokumentasi efektif sebagai sarana publikasi kegiatan KKN sekaligus memperkuat hubungan antara mahasiswa, masyarakat, dan institusi perguruan tinggi.
Co-Authors Adelina, Chairani Alima Shofia Betriana, Meirani Gultom, Angga Wibowo Handayani, Tri Ana Natalia, Titi Syahnaz Nengsi, Ayu Putriani, Dyah Ayu Rabiulkhri, Mailani RANI ANWAR, RANI Shofia, Alima Tati Herlina Wulanda, Nourma Yulia Sari