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Pendampingan Pemanfaatan E-Commerce Untuk Pemasaran Songket Dan Kerupuk Di Desa Burai Sumatera Selatan Purbiyanti, Erni; Sari, Yulia; Putri, Nurillla Elysa; Yunita, Yunita; Ritonga, Utan Sahiro; Sulastri, Merna Ayu; Huanza, M
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

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Abstract

The adoption of information technology, particularly e-commerce, is a strategic solution to address marketing challenges in the digital transformation era. In Burai Village, e-commerce implementation remains limited, necessitating assistance to empower the community in utilizing e-commerce for marketing and enhancing entrepreneurial capacity. The program began with a needs assessment, analyzing community requirements and potentials, followed by resource and budget planning. Implementation involved the community in creating online stores, optimizing promotional features like live streaming, managing inventory, and generating shipping labels. The program concluded with an evaluation phase. Results showed increased e-commerce knowledge among the community, a higher number of e-commerce account owners, and improved skills in using platform features. Surveys revealed high community satisfaction with e-commerce sales features and recognition of its pivotal role in boosting product sales. This initiative underscores the importance of targeted assistance in fostering digital marketing capabilities within rural communities.
Factor analysis of the decreasing youth interest and its contribution to the sustainable agriculture sector: Analisis Faktor-faktor yang Mempengaruhi Minat Generasi Muda terhadap Keberlanjutan Sektor Pertanian Tafarini, Meitry; Tri Yuliani, Maulidia; Wardani, Azqia; Sari, Yulia; Fuji Lestari, Etika; Ilham Pamungkas Susilo, Ade; Amelia, Fadila; Manurung, Gugun
Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Vol. 4 No. 2 (2024): Volume 4 Nomor 2 (2024) : Juli 2024 - Desember 2024
Publisher : Departement of Socio-Economic Agricuture, Faculty of Agriculture

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Abstract

The youth have a strategic role to play in driving the progress of the agricultural sector. Their interest in agriculture has become a critical concern for the continuity of this sector. This study aims to identify the factors determining youth interest in the agricultural sector. The respondents of this study comprised 50 individuals aged 14 to 29 years. The research use scoring methods and statistical analysis using logistic regression. The results show that youth interest in the agricultural sector is influenced by age, gender, opportunities, and challenges within the sector. Older respondents demonstrated a higher interest in agriculture. Male youth exhibited greater interest compared to female youth. Furthermore, the availability of opportunities within the agricultural sector was positively associated with youth interest. Conversely, an increase in challenges within the sector led to a decline in youth interest in agriculture.
Pendampingan Perbaikan Kemasan dan Uji Kandungan Nutrisi Jus Kweni (Mangifera odorata) UMKM Indira House, Kabupaten Bogor Eka Maulidiya, Sherly; Khairunnisa, Salma Firyal; Sianipar, Theresia Aprilia; Sari, Yulia; Syukur, Muhammad; Isbayu , Muhammad
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 1 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.1.93-104

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy. MSMEs often face challenges in business development, especially in improving product quality and their competitiveness in the market. This mentoring activity aims to assist Indira House MSMEs in Bogor Regency in improving the packaging and testing the nutritional content of kweni products to improve product quality. The nutritional tests will be listed on the new packaging label. Assistance for improving packaging quality also includes improvements to the visual aspects, color, type of letters, labeling and information, and uniqueness and functionality of the packaging. Overall, this assistance was successful in several important aspects, including an increase in consumer assessment of various aspects of packaging, from visuals, labeling, and color to functionality. The packaging improvements were well received by consumers and increased the product appeal. Sales are more stable, despite monthly fluctuations, and sales trends show that products with new packaging can attract consumer interest. Consumer trust and loyalty, clear nutritional information, and functional packaging build consumer confidence, which is important for repeat purchases and long-term loyalty. Competitiveness in the market, with more attractive packaging and clearer information, Indira House kweni juice is able to compete better in the market. This assistance provides a strong basis for Indira House MSMEs to continue developing their products and increase their competitiveness in the market. With the right marketing strategy and continuous improvement in product quality, sales and consumer satisfaction are expected to continue to increase in the future.
Characteristics And Factors Affecting Carbohydrate And Protein Based Food Consumption Patterns Ayu Sulastri, Merna; Sari, Yulia; Revina Putri , Rani; Lestari, Etika Fuji; Huanza, M
JURNAL AGRIBISAINS Vol. 11 No. 1 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i1.18447

Abstract

Food consumption patterns are fundamental to human well-being, directly influencing health, productivity, and quality of life. This research examines the characteristics, welfare, and factors affecting household consumption patterns in Palembang City. This study uses primary data from an online survey of 72 deliberately selected respondents in Palembang City during November and December 2024. The data was analyzed using descriptive analysis and linear regression methods. The results showed that the people of Palembang City consume carbohydrates and protein as their primary daily food sources. Protein consumption, such as chicken meat and eggs, has met welfare standards. The variables influencing household protein consumption are Household Income (X1), Age (X3), Education (X4), Family Size (X5), and Gender of the Respondent (X6). Meanwhile, the variables affecting household rice consumption (Y2) are Household Income (X1), Family Size (X5), and Gender (X6). The variation in household consumption of protein and rice is significantly influenced by household income. The results of this study can provide information to the government to improve the welfare of the people of Palembang City.
EFFECTIVENESS OF GAPOKTAN AS FORMAL FARMER GROUP IN SUPPORTING SUSTAINABLE RICE FARMING Huanza, M; Sari, Yulia; Putri, Trisna Wahyu Swasdiningrum; Amalina, Dian
Journal of Agri Socio Economics and Business Vol. 7 No. 01 (2025)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.07.1.29-44

Abstract

The effectiveness of farmer group institutions (Gapoktan) plays a critical role in enhancing the resilience and sustainability of rice farming systems. This study aims to examine the key factors influencing farmers’ adoption of sustainable farming practices, evaluate the institutional effectiveness of farmer groups (Gapoktan), and examine the relationship between institutional effectiveness and the implementation of sustainable agricultural practices among rice farmers. The research was conducted from March to May 2025 using a purposive sampling method involving 30 rice farmers as respondents. Data were collected through surveys using structured questionnaires and analyzed using descriptive, correlation (Spearman Rank), and binary logit methods. The results show that enthusiasm and responsibility of the farmer group leader in the process of implementing sustainable agriculture have a statistically significant effect. Findings reveal that Gapoktan in Ulak Petangisan plays a significant role not only in facilitating the distribution of production inputs but also in fostering communication, collaboration, and knowledge-sharing among farmers. However, institutional performance remains suboptimal, with most indicators categorized as moderately effective, and some aspects such as marketing support and price stabilization classified as less effective. There is a significant relationship between the institutional effectiveness of farmer groups (Gapoktan) and the adoption of sustainable agricultural practices. The study highlights the need for strengthening institutional capacity in strategic areas to enhance the transition toward sustainable agriculture.
Diseminasi Program KKN Melalui Video Dokumentasi di Desa Sinar Bhakti Kabupaten Ogan Komering Ulu Gultom, Angga Wibowo; Tusri, Yudi; Shofia, Alima; Kurniawan, Anton; Sari, Yulia
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.246

Abstract

Kegiatan pengabdian ini bertujuan untuk mendiseminasikan program Kuliah Kerja Nyata (KKN) Universitas Baturaja angkatan ke-34 melalui media video dokumentasi sebagai bentuk publikasi kegiatan kemasyarakatan yang dilaksanakan di Desa Sinar Bhakti, Kabupaten Ogan Komering Ulu. Video dokumentasi ini merangkum berbagai aktivitas pengabdian seperti sosialisasi di sekolah, pemberdayaan masyarakat, kegiatan karang taruna, dan bentuk partisipasi aktif mahasiswa dalam kehidupan sosial desa. Metode yang digunakan meliputi observasi lapangan, pengambilan gambar kegiatan secara langsung, wawancara singkat, serta proses penyuntingan dan narasi. Selain bertujuan sebagai dokumentasi, video ini juga menjadi media refleksi dan promosi kegiatan KKN kepada publik yang lebih luas. Hasil dari kegiatan ini berupa sebuah video dokumenter berdurasi empat menit yang dipublikasikan melalui platform digital. Kesimpulan dari kegiatan ini menunjukkan bahwa video dokumentasi efektif sebagai sarana publikasi kegiatan KKN sekaligus memperkuat hubungan antara mahasiswa, masyarakat, dan institusi perguruan tinggi.
Value Added Analysis of Pineapple Leaf-Waste Products and Strategic Development for Miwa Producer Cooperative in Prabumulih Purbiyanti, Erni; Sari, Yulia; Sulastri, Merna Ayu; Putri, Trisna Wahyu Swasdiningrum; Adzra, Ghaitsa Safira
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.547-564

Abstract

Pineapple leaf waste (PALW) is often perceived as an agricultural by-product with limited utility and lacking economic value. This study pioneers the evaluation of added value from pineapple leaf waste in Prabumulih. It explores innovative strategies for developing the Wiwa Producer Cooperative using the Hayami method and SWOT analysis. The findings reveal that all processed products, such as woven fabric and cloths, derived from pineapple leaf waste generated a high and profitable value-added ratio. A key strength factor is that the Miwa Pineapple Producer Cooperative is a pioneer of pineapple leaf processing in Prabumulih. However, significant weaknesses include limited human resources and capital, while opportunities exist in promotional events, and threats arise from the lengthy production process. The cooperative adopts an aggressive strategy, emphasising market penetration, market development, and product innovation through the Strengths-Opportunities (S-O) approach. The findings underline the economic potential of pineapple leaf waste as a sustainable resource, offering a pathway to rural economic empowerment and environmental conservation. This study provides actionable strategies for policymakers and cooperative leaders to enhance competitiveness, foster innovation, and promote sustainable practices in the agricultural sector. By participating in broader promotional events, maintaining product quality, expanding market reach, and innovating product offerings, the cooperative can ensure sustainable growth and contribute to the circular economy.
Lack of Exclusive Breastfeeding among Working Mothers in Indonesia Sari, Yulia
Kesmas Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

Keberlangsungan proses menyusui pada saat ibu kembali bekerja merupakan isu serius yang harus segera ditindaklanjuti agar program pemberian Air Susu Ibu (ASI) eksklusif selama enam bulan pertama kehidupan dapat tercapai. Selain memberikan banyak manfaat bagi bayi, ASI juga bermanfaat bagi ibu dan pengusaha. Penelitian ini bertujuan untuk mengetahui hubungan ibu bekerja terhadap pemberian ASI eksklusif. Desain penelitian yang digunakan adalah potong lintang dengan data sekunder Survei Demografi dan Kesehatan Indonesia (SDKI) tahun 2012 dengan sampel berjumlah 1.193 ibu berusia 15 – 49 tahun yang memiliki bayi berusia 0-5 bulan. Berdasarkan analisis multivariat, ibu bekerja dapat menurunkan peluang pemberian ASI eksklusif dimana ibu yang bekerja sepanjang waktu lebih berisiko 1,54 kali untuk tidak memberikan ASI eksklusif dibandingkan ibu yang tidak bekerja setelah dikontrol oleh usia melahirkan ibu, indeks kesejahteraan rumah tangga dan frekuensi pemeriksaan kehamilan (p = 0,038; CI 95% = 1,0 - 2,3). Ibu bekerja dua kali memiliki peluang untuk tidak dapat memberikan ASI eksklusif daripada ibu yang tidak bekerja setelah dikontrol oleh variabel perancu. Continuity of breastfeeding process when mothers return to work is a serious issue that immediately must be followed up, so that exclusive breastfeeding program within the first six months can be achieved. Beside providing many benefits for babies, breastfeeding is also beneficial for mothers and entrepreneurs. This study aimed to determine relation of working mothers to exclusive breastfeeding. This study used was cross- sectional design with secondary data of Indonesia Demographic and Health Survey 2012 with samples as many as 1,193 mothers aged 15 – 49 years who had 0 – 5-month-old babies. Based on multivariate analysis, working mothers could decrease opportunity of exclusive breastfeeding in which mother who worked all the time were 1.54 times more likely not to give exclusive breastfeeding than mothers who did not work after controlled by maternal age at childbirth, household wealth index, and antenatal care frequency (p = 0.038; 95% CI = 1.0 to 2.3). Fulltime working mothers are twofold more likely to not be able to give exclusive breasfedding than unemployed mothers after being controlled by counfounder variable.