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All Journal Jurnal Manajemen Teori dan Terapan Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Viajeng Purnama Putri
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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PENDAMPINGAN UMKM DALAM MEMENUHI PERSYARATAN SERTIFIKASI HALAL UNTUK MENINGKATKAN DAYA SAING Viajeng Purnama Putri; Sri Nastiti Andharini
Studi Kasus Inovasi Ekonomi Vol. 7 No. 02 (2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v7i02.29794

Abstract

Sertifikat halal adalah pengakuan resmi bahwa suatu produk atau layanan memenuhi persyaratan kehalalan sesuai dengan ajaran agama Islam. Sertifikat halal diberikan oleh lembaga sertifikasi yang memiliki otoritas dan kredibilitas untuk memverifikasi dan mengawasi proses produksi, bahan-bahan yang digunakan, dan metode pengolahan yang digunakan dalam industri makanan, minuman, kosmetik, farmasi, dan sektor lainnya. Tujuan dari sertifikat halal adalah untuk memberikan jaminan kepada konsumen Muslim bahwa produk atau layanan yang mereka gunakan sesuai dengan prinsip kehalalan yang diatur dalam ajaran agama Islam. Sertifikat halal juga menjadi alat penting dalam membangun kepercayaan konsumen, membuka akses ke pasar yang lebih luas, dan meningkatkan daya saing perusahaan di industri tersebut. Proses sertifikasi halal melibatkan beberapa tahap, seperti pemeriksaan bahan baku, verifikasi proses produksi, pengujian laboratorium, dan audit terhadap praktik-produksi yang dilakukan oleh perusahaan. Lembaga sertifikasi yang berwenang akan melakukan penilaian menyeluruh terhadap produk atau layanan tersebut sebelum memberikan sertifikat halal. Sertifikat halal tidak hanya berlaku untuk produk makanan yang dihasilkan, tetapi juga mencakup seluruh rantai pasok, mulai dari bahan baku hingga proses distribusi. Sertifikat halal juga dapat diperbaharui secara berkala melalui proses audit dan pemeriksaan yang dilakukan secara berkala. Dalam konteks global, sertifikat halal juga berperan penting dalam perdagangan internasional, di mana permintaan produk halal terus meningkat. Pemerintah dan lembaga-lembaga terkait di banyak negara bekerja sama untuk memfasilitasi proses sertifikasi halal dan memastikan keberlanjutan dan kredibilitas sertifikat yang dikeluarkan. Secara keseluruhan, sertifikat halal merupakan instrumen yang penting dalam menjaga kehalalan produk dan layanan, memberikan kepastian kepada konsumen Muslim, serta membantu perusahaan untuk meningkatkan daya saing mereka di pasar global yang semakin beragam.
Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour Viajeng Purnama Putri
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3036

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh eco-labeling, eco branding, dan Dampaknya terhadap Niat Membeli Ramah Lingkungan dan Perilaku Konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 125 orang. penelitian ini adalah kuantitatif dan menggunakan Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) sebagai alat analisis utama. Hasil dari penelitian ini yaitu eco-labeling berpengaruh terhadap green purchase intention, eco branding berpengaruh positif dan signifikan terhadap green purchase intention, green purchase intention berpengaruh positif dan signifikan terhadap consumer behaviour, green purchase intention memediasi hubungan antara eco-labeling terhadap consumer behaviour dan green purchase intention memediasi hubungan antara eco-branding terhadap consumer behaviour.
PEMBERDAYAAN MASYARAKAT DAN KOMUNITAS PEMBATIK TULIS BERBASIS KEARIFAN LOKAL KELURAHAN DADAPREJO KECAMATAN JUNREJO KOTA BATU Nawang Sulistyani; Putri, Viajeng Purnama
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 4 No. 1 (2023): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v4i1.23035

Abstract

Pengembangan sumber daya alam sangat berpotensi dalam peningkatan sektor ekonomi bagi masyarakat. Hal ini disadari dan didukung penuh oleh pemerintah Kota Batu melalui berbagai kegiatan yang melatih masyarakat mandiri. Salah satu wilayah di Kota Batu yang terus melakukan pengembangan dan manajemen pemanfaatan sumber daya alam adalah Kelurahan Dadaprejo, Kecamatan Junrejo, Kota Batu. Salah satu program kerja kelurahannya Dadaprejo adalah membentuk masyarakat ekonomi mandiri. Berbagai kegiatan dilakukan pada kelurahan tersebut sebagai upaya pemanfataan sumber daya alam dan optimalisasi seumber daya manusia. Kelompok masyarakat yang tergabung dalam organisasi PKK membentuk komunitas batik tulis. Komunitas ini dirintis dan diinisiasi oleh salah satu Ibu Rumah Tangga di Kelurahan tersebut. Sampai saat ini komunitas batik tulis di Kelurahan Dadaprejo masih dalam proses perintisan dan pengembangan.
The Influence of Promotions on Purchase Decision Through Brand Image as a Mediation Variable: Study at The Semprit RIHO Cake Factory Sari, Diyana Permata; Usdek, Dicky Wisnu; Putri, Viajeng Purnama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32530

Abstract

This study aims to determine the effect of promotion on purchasing decisions through brand image as a mediating variable. The sampling technique uses accidental sampling. This research was conducted on consumers of the Semprit factory "RIHO" with a total of 100 respondents. Collecting data in this study using a questionnaire. The data analysis techniques used are path analysis, hypothesis testing using the t-test, and Hayes analysis. The results of this research show that promotion has a positive effect on brand image, brand image has a positive effect on purchasing decisions, promotion affects purchasing decisions and brand image can mediate the effect of promotion on purchasing decisions.
Optimization Of Bread Production Quantity At The “Fadila Kitchen” Bakery Verdyani, Putri Vabilla; Shanty, Baroya Mila; Putri, Viajeng Purnama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i3.36135

Abstract

This research was conducted in the Fadila Kitchen bakery industry which produces various breads and desserts. The purpose of this research is to determine the planning of bread production quantities based on company policy, planning of bread production quantities based on aggregate planning, and the best production quantities for the company in order to produce minimum production costs with final inventory not piling up. The research was conducted using the Aggregate Planning method with demand forecasting using the exponential smoothing with trend method. The research results show that calculations using aggregate planning result in lower production costs and final inventory results do not accumulate compared to planning based on company policy. The advice given to Fadila Kitchen is that the company can carry out aggregate planning by forecasting demand to determine production quantities and adjust machine operations according to existing capacity in order to reduce excess production and a pileup of finished products.
Predicting Switching intention Among Generation Z (Study on Shopee App) Purnama Putri, Viajeng
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.4992

Abstract

Studies that focus on the interaction of variables related to system quality, information quality, and service quality, as well as their effect on user satisfaction and subsequent intentions to switch to alternative e-commerce platforms can provide a better understanding of Generation Z's Customer behavior in using e-commerce applications. The approach used in this study is a quantitative approach. This study is to test the variables that affect switching intention with analysis tools using PLS software. This pathway analysis technique will be used in testing the magnitude of the contribution indicated by the path coefficients on each path diagram of causal relationships between IQ, SQ, SyQ, SI variables, on ST. The population is 188,951 people with sample of this study was Gen Z totaling 125 respondents. The results showed that Information Quality does not affect Customer satisfaction and the switching intention at shopee, but system quality affect the satisfaction and switching intention. The service quality has no effect on switching intention but affects customer satisfaction. Customer satisfaction affects the desire to change applications. Customer satisfaction mediates the relationship between service quality, system quality and the switching intention from shopee. However, it does not mediate the relationship between Information Quality and the switching intention Keywords:  Service Quality, Information Quality, System Quality, Switching Intention, Customer Satisfaction
Pendampingan dan Pelatihan Sertifikasi Halal: Pilar Keberlanjutan UMKM di Sektor Pangan Dicky Wisnu Usdek Riyanto; Viajeng Purnama Putri
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.387

Abstract

Effective assistance involves various certification bodies and related stakeholders. The training was held to increase wet cake entrepreneurs' understanding of halal certification requirements, the implementation process, and the long-term benefits. The sustainability of wet cake entrepreneurs in the food sector is reflected in their ability to meet the demands of consumers who are increasingly aware of the halalness of their products. In the context of globalization, halal certification is not only an obligation, but also the key to access to international markets. This article provides insight into how implementing halal certification through mentoring and training can open up new opportunities for MSMEs to compete and survive in global competition. By strengthening this pillar of sustainability, MSMEs in the food sector can play a more active role in supporting local economic growth and improving the image of the Indonesian food industry in the eyes of the world.
Pendampingan Pemberdayaan Tanaman Aquaponik Masyarakat Perum Emerald Garden Bumiayu Viajeng Purnama Putri; Novita Ratna Satiti; Sri Nastiti Andharini
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 3 (2024): Juni : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i3.606

Abstract

The aquaponic plant empowerment mentoring program at Emerald Garden Housing, Bumiayu, aims to improve community skills and welfare through environmentally friendly cultivation technology. Aquaponics is a system that combines the cultivation of fish (aquaculture) and plants (hydroponics) in a mutually beneficial environment. This activity includes several stages, namely socialization, training, technical assistance and evaluation. The methods used include outreach, direct demonstrations, and field practice involving all residents. The program results show an increase in community knowledge and skills in managing aquaponic systems, as well as a significant increase in plant and fish production. Apart from that, this program also has a positive impact on improving the household economy and local food security. From the evaluation results, it can be seen that there is high enthusiasm from the community to continue developing and utilizing this aquaponic technology. This program has succeeded in creating a sustainable community empowerment model that can be replicated in other areas. The challenges faced include limited land and the need for technical adjustments that require further attention
The Effect Of E-Service Quality on Purchase Decisions with Consumer Trust as a Mediating Variable Aini, Safira Nur; Juliati, Ratih; Putri, Viajeng Purnama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36843

Abstract

This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions.
Exploring the Link between Entrepreneurial Leadership and Innovation Success: Evidence from Small and Medium Enterprises Putri, Viajeng Purnama; Fuadiputra, Iqbal Ramadhani; Ikhram W, M Abdi Dzil
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i1.70558

Abstract

Objective: This study investigates the impact of entrepreneurial leadership on innovation performance, focusing on the mediating roles of innovation processes and products in small and medium enterprises (SMEs). Design/Methods/Approach: Data were gathered from 105 SME employees through purposive sampling and analyzed using the Structural Equation Model (SEM) with Partial Least Squares (PLS). Findings: Reveal that entrepreneurial leadership significantly influences innovation performance. The innovation process and products also play crucial roles in enhancing innovation performance. Additionally, entrepreneurial leadership positively affects the innovation process and products, which, in turn, mediate its relationship with innovation performance. These results highlight the importance of strengthening innovation processes and products to optimize the impact of entrepreneurial leadership. SMES should prioritize leadership development while balancing process and product innovation for sustainable growth. Lastly, innovative products can partially address process deficiencies, but an integrated approach is essential for long-term success. Originality/Value: The research provides a unique contribution by integrating multiple factors (leadership, innovation processes, and products) rather than analysing them in isolation. In addition to SEM-PLS, the FsQCA methodology is employed, which offers a more nuanced analysis than traditional methods. It focuses on a specific regional context and provides localised insights for business growth. Practical/Policy implication: The study provides actionable insights for SME leaders, emphasizing leadership training, R&D investment, and process efficiency. These are sensible recommendations that can be applied in real-world settings. Also, by highlighting the role of leadership in innovation, the research adds value to entrepreneurial strategy and organizational management literature. The study suggests a holistic approach integrating leadership, product innovation, and process improvement, paving the way for future research on external factors (e.g., policies and market conditions) affecting SME innovation.
Co-Authors Aini, Safira Nur Dicky Wisnu Riyanto Dicky Wisnu Usdek Riyanto Ikhram W, M Abdi Dzil Iqbal Ramadhani Fuadiputra Juliati, Ratih Nawang Sulistyani Novita Ratna Satiti Ratya Shafira Arifiani Rista Anggriani Sari, Diyana Permata Shanty, Baroya Mila Sri Nastiti Andharini Usdek, Dicky Wisnu Verdyani, Putri Vabilla