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PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Sri Rezeki; Desma Erica Maryati Manik; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Analysis of the Impact of Product and Advertising Innovation on Sales Volume Desma Erica M Manik
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.

PENGARUH PRICE DISCOUNT DAN IN-STORE DISPLAY TERHADAP IMPULSE BUYING PADA LABELLO STORE MEDAN Desma Erica Maryati Manik; Erveni
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Price Discount on Impulse Buying at Labello Store Medan, determine the effect of In-Store Display on Impulse Buying at Labello Store Medan, determine the effect of Price Discount and In-Store Display on Impulse Buying at Labello Store Medan. The research methodology used descriptive quantitative method, the unit of analysis in this study is Labello Store Medan and its observation unit are customers of Labello Store Medan as many as 980 respondents. The technique of determining the number of samples used in this study was the Slovin formula and amounted to 91 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypothesis is descriptive analysis, regression analysis. The test results of the coefficient of determination (R2) indicate that 94.20% of the Impulse Buying variable is influenced by Price Discount and In-Store Display variables, while the remaining 5.80% is explained by the influence of other factors variables outside the model such as fashion involvement, positive emotion, store image and social media.

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya) Sri Rezeki; Desma Erica Maryati M; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.

Analysis of the Impact of Product and Advertising Innovation on Sales Volume Desma Erica M Manik
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.211

This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.

The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.223

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.

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