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All Journal Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Ekonomi dan Kewirausahaan West Science PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi

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The Effect of Digital Marketing and Service Quality on Sales Volume of Wiego Houseware Medan Marelan in Facing Technology Challenges Desma Erica Maryati Manik; Eric Angkasa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7101

Abstract

The purpose of this study was to determine the effect of digital marketing and service quality on sales volume at Wiego Houseware Marelan. This research was conducted from July 2024 to November 2024. This type of research uses quantitative research, the data source in this study is primary. The population in this study were customers who made purchases of more than Rp. 100,000,000, - at Wiego Houseware in 2023 as many as 184 customers. The sample of this study were retail stores that made purchases in 2023 totaling 126 stores obtained using the slovin formula with a 5% error percentage. Data collection techniques through questionnaires using Likert scale measurements. The results showed that the Digital Marketing variable (X1) had a partially significant effect on sales volume. Service Quality (X2) has a partially significant effect on sales volume. Digital Marketing (X1) Service Quality (X2) has a significant effect simultaneously on sales volume and a regression coefficient value of 75.4%.
Co-Authors Arief Yanto Rukmana Elisabeth Nainggolan Elisabeth Nainggolan Eric Angkasa Erveni evan jaelani Fani, Stefanie Felix Frans Sudirjo Hommy Dorthy Ellyany Sinaga Ihdina Gustina Irvan Rolyesh Situmorang Joni Muammar Rinaldi Muhamad Ammar Muhtadi muji Rahayu Nainggolan, Elisabeth nicky Pesta Gultom Pesta Gultom Sri Rezeki Sri Rezeki Steven Alfando Tran Le Duyen Vanessa Valantis Yana Priyana Yulvitriyani Br Sebayang