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All Journal SENTRI: Jurnal Riset Ilmiah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat
Kusumasasti, Ika
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PELATIHAN MODEL PEMBELAJARAN E-LEARNING BAGI GURU AL-FIRQOH AN NAJIAH YAYASAN MUJAHIDIN KABUPATEN MALANG Maskan, Mohammad; Suyono, Achmad; Utomo, Heru; Akmalia, Masitha Nisa; Kusumasasti, Ika
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6483

Abstract

Current technological developments require human resources to keep up with the use of technology. One technological development that is widely used is information systems. An information system is a system within an organization that meets the needs of an electronic approach. Learning that originally used a manual approach changed to using electronics. Apart from that, the learning time is very flexible and the learning location does not have to be at school. junior high school and senior high school  Al Firqoh An Najiah's learning process is still classical. Electronic processes need to be used to optimize the learning process. With the existence of e-learning, learning will be more varied and will improve learning outcomes. The service aims to make it easier for teachers in the electronic learning process and enhance learning services for students to increase the achievement of learning outcomes using the RAD (Rapid Application Development) method, lecture methods, and training methods.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Consumption Value dan Pengaruhnya terhadap Minat Pembelian Produk Local Brand Wijayanti, Rena Feri; Budiarti, Lina; Pribadi, Joni Dwi; Lova, Evy Fajriantina; Oktora, Yekie Senja; Kusumasasti, Ika
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4674

Abstract

The development of beauty products in Indonesia shows impressive growth. One example is the growth of local brand beauty products. The growth of beauty products demonstrates the potential for consumption, as consumers consider beauty products a necessity that continues to attract purchase interest. This study aims to analyze the consumption value of local brand product purchase interest. This study used a quantitative approach. The population consists of Malang residents familiar with local beauty products. The sample size was 128 respondents, drawn through purposive sampling techniques. Data collection was conducted through questionnaires. Validity and reliability tests used in this study showed that the questionnaire items used were valid and reliable. Subsequent tests were conducted, including the Classical Assumption test, multiple linear regression tests, and partial and simultaneous hypothesis testing. Based on the results of the data analysis, it was found that functional value and conditional value did not have a significant effect. In contrast, emotional value, social value, and epistemic value had a significant effect. The findings open up opportunities for further research to explore the same product category in more depth or expand the scope to other product categories, thereby providing a more varied picture.
Co-Authors Akmalia, Masitha Nisa Az zuhri, Fahmi Muhammad Baroroh Lestari Evi Suwarni, Evi Heru Utomo, Heru Joni Dwi Pribadi Lina Budiarti, Lina Lova, Evy Fajriantina Mohammad Maskan, Mohammad Oktora, Yekie Senja Rena Feri Wijayanti Suyono, Achmad Wahyu, Ellyn Eka