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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal Community Service Consortium Majority Science Journal Jurnal Pengabdian Kepada Masyarakat
Oktora, Yekie Senja
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Driving Global Expansion: Exploring the Impact of Digital Marketing, Financial Management, and Financial Literacy on the Export Performance of Wood Processing SMEs Oktora, Yekie Senja; Sudarmiatin; Bidin, Rosmiza
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.151

Abstract

This research aims to investigate the dynamics of internationalization among wood processing SMEs, examining the relationship between digital marketing strategies (X1), financial management practices (X2), financial literacy (X3), and export performance. With globalization reshaping markets, SMEs engaged in wood processing face opportunities and challenges in entering global markets. Through a mixed-methods approach, including quantitative analysis and interviews with industry experts, this study delves into the mechanisms through which digital marketing initiatives, effective financial management, and increased financial literacy contribute to the export success of wood processing SMEs. The research population includes wood processing SMEs actively involved in export, while the sample is purposively selected. Samples of this research are 136 MSMEs.Data were obtained through structured surveys and in-depth interviews with industry stakeholders. Data analysis techniques include regression analysis to test the relationship between independent variables (X1, X2, and X3) and the dependent variable (export performance). The findings indicate that digital marketing practices, effective financial management, and high financial literacy significantly contribute to enhancing the export performance of wood processing SMEs, with practical implications for the development of better strategies in facing global markets.
PERFORMANCE ANALYSIS WITH SHARPE INDEX APPROACH IN FIXED INCOME ISLAMIC MUTUAL FUNDS Aini, Yulis Nurul; Lestari, Baroroh; Oktora, Yekie Senja
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.435

Abstract

The purpose of this study is to gain an understanding of how the performance of fixed income sharia mutual funds has fared in the Indonesian Capital Market. The information used in the research came from financial reports and publications that were made available on the Indonesia Stock Exchange. These reports covered the time period 2018-2020. For the purpose of providing an explanation of the performance of fixed income Sharia mutual funds, the financial statement is studied using Index Sharpe. According to the findings of this research, the performance of fixed income sharia mutual funds has a negative performance during the period of 2018-2020.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK ‘Aini, Yulis Nurul; Djajanto, Ludfi; Oktora, Yekie Senja; Lestari, Baroroh; Maskur, Maskur
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1389

Abstract

This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in preparing an operational budget to run a photo studio business due to lack of knowledge about financial management. Second, Imako has difficulty in sorting out business money and personal money. Third, the recording of expenditure and income transactions is unclear. Providing training and support to partners in making operational budgets and financial management is the solution offered.
PELATIHAN KEWIRAUSAHAAN MELALUI DIVERSIFIKASI SAYUR MAYUR BERUPA ICE CREAM BAGI WARGA DESA DUWET KEC. TUMPANG KAB.MALANG Wahyu, Ellyn Eka; Oktora, Yekie Senja
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6686

Abstract

The agricultural and plantation potential produced by Duwet Village includes vegetables. Several types of vegetables produced include mustard greens and tomatoes. These two types of vegetables have great potential to develop their production, not only as complementary vegetables to food dishes consumed daily by families; However, it can be developed into a food product that is more varied and has more selling value, is popular, attractive but still healthy. The problem is that mustard greens and tomatoes still receive very little processing attention so that their selling value can be increased. The existing mustard greens and tomatoes are generally only for sale and/or processed for daily food needs without any other processing alternatives due to the limited knowledge of residents to manage these mustard greens and tomatoes so that they become a product that has product value and selling value. higher. This PPM activity seeks to provide understanding through entrepreneurship training by diversifying mustard greens and tomatoes into ice cream. From this Community Service (PPM) activity, it is hoped that synergy will be created between the residents of Duwet Village, Kec. Overlapping District. Malang with the Malang State Polytechnic, to be able to help partners increase their knowledge so they can produce/process mustard greens and tomatoes as one of the superior products and sell products with a higher selling value and can help the local economy continuously.
PENERAPAN PENDAMPINGAN MAHASISWA DISABILITAS UNTUK MENJADI WIRAUSAHA MANDIRI Prakoso, Agung Suryo; Oktora, Yekie Senja
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3644

Abstract

Universitas Brawijaya adalah salah satu perguruan tinggi negeri yang menyelenggarakan pendidikan inklusif pada program pendidikannya. Wujud lingkungan pendidikan inklusif diberikan dengan cara melakukan pelayanan pendampingan oleh Pusat Studi dan Layanan Disabilitas Brawijaya bagi mahasiswa difabel. Pendampingan mahasiswa difabel membantu mahasiswa untuk dapat berani menjadi wirausaha mandiri agar dapat memiliki modal manusia yang cukup setelah lulus perguruan tinggi. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi. Metode penelitian adalah kualitatif dengan menggunakan pendekatan deskriptif. Berdasarkan penelitian diperoleh hasil sebagai berikut. (1) Pelaksanaan pendampingan mahasiswa difabel untuk berwirausaha cocok dengan berbagai jenis hambatan, serta karakteristik dan kebutuhan belajar mahasiswa difabel. (2) Layanan pendampingan sedang berupaya agar bisa mengatasi kelekatan mahasiswa difabel untuk memulai usaha terhadap pendamping.
Co-Authors Aini, Yulis Nurul Baroroh Lestari Bidin, Rosmiza Djajanto, Ludfi Maskur Maskur Prakoso, Agung Suryo Sudarmiatin Wahyu, Ellyn Eka ‘Aini, Yulis Nurul