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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat SENTRI: Jurnal Riset Ilmiah Journal Community Service Consortium Majority Science Journal International Journal of Social Science and Community Service
Oktora, Yekie Senja
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Veterinary

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Driving Global Expansion: Exploring the Impact of Digital Marketing, Financial Management, and Financial Literacy on the Export Performance of Wood Processing SMEs Oktora, Yekie Senja; Sudarmiatin; Bidin, Rosmiza
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.151

Abstract

This research aims to investigate the dynamics of internationalization among wood processing SMEs, examining the relationship between digital marketing strategies (X1), financial management practices (X2), financial literacy (X3), and export performance. With globalization reshaping markets, SMEs engaged in wood processing face opportunities and challenges in entering global markets. Through a mixed-methods approach, including quantitative analysis and interviews with industry experts, this study delves into the mechanisms through which digital marketing initiatives, effective financial management, and increased financial literacy contribute to the export success of wood processing SMEs. The research population includes wood processing SMEs actively involved in export, while the sample is purposively selected. Samples of this research are 136 MSMEs.Data were obtained through structured surveys and in-depth interviews with industry stakeholders. Data analysis techniques include regression analysis to test the relationship between independent variables (X1, X2, and X3) and the dependent variable (export performance). The findings indicate that digital marketing practices, effective financial management, and high financial literacy significantly contribute to enhancing the export performance of wood processing SMEs, with practical implications for the development of better strategies in facing global markets.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK ‘Aini, Yulis Nurul; Djajanto, Ludfi; Oktora, Yekie Senja; Lestari, Baroroh; Maskur, Maskur
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1389

Abstract

This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in preparing an operational budget to run a photo studio business due to lack of knowledge about financial management. Second, Imako has difficulty in sorting out business money and personal money. Third, the recording of expenditure and income transactions is unclear. Providing training and support to partners in making operational budgets and financial management is the solution offered.
PENERAPAN PENDAMPINGAN MAHASISWA DISABILITAS UNTUK MENJADI WIRAUSAHA MANDIRI Prakoso, Agung Suryo; Oktora, Yekie Senja
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3644

Abstract

Universitas Brawijaya adalah salah satu perguruan tinggi negeri yang menyelenggarakan pendidikan inklusif pada program pendidikannya. Wujud lingkungan pendidikan inklusif diberikan dengan cara melakukan pelayanan pendampingan oleh Pusat Studi dan Layanan Disabilitas Brawijaya bagi mahasiswa difabel. Pendampingan mahasiswa difabel membantu mahasiswa untuk dapat berani menjadi wirausaha mandiri agar dapat memiliki modal manusia yang cukup setelah lulus perguruan tinggi. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi. Metode penelitian adalah kualitatif dengan menggunakan pendekatan deskriptif. Berdasarkan penelitian diperoleh hasil sebagai berikut. (1) Pelaksanaan pendampingan mahasiswa difabel untuk berwirausaha cocok dengan berbagai jenis hambatan, serta karakteristik dan kebutuhan belajar mahasiswa difabel. (2) Layanan pendampingan sedang berupaya agar bisa mengatasi kelekatan mahasiswa difabel untuk memulai usaha terhadap pendamping.
Consumption Value dan Pengaruhnya terhadap Minat Pembelian Produk Local Brand Wijayanti, Rena Feri; Budiarti, Lina; Pribadi, Joni Dwi; Lova, Evy Fajriantina; Oktora, Yekie Senja; Kusumasasti, Ika
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4674

Abstract

The development of beauty products in Indonesia shows impressive growth. One example is the growth of local brand beauty products. The growth of beauty products demonstrates the potential for consumption, as consumers consider beauty products a necessity that continues to attract purchase interest. This study aims to analyze the consumption value of local brand product purchase interest. This study used a quantitative approach. The population consists of Malang residents familiar with local beauty products. The sample size was 128 respondents, drawn through purposive sampling techniques. Data collection was conducted through questionnaires. Validity and reliability tests used in this study showed that the questionnaire items used were valid and reliable. Subsequent tests were conducted, including the Classical Assumption test, multiple linear regression tests, and partial and simultaneous hypothesis testing. Based on the results of the data analysis, it was found that functional value and conditional value did not have a significant effect. In contrast, emotional value, social value, and epistemic value had a significant effect. The findings open up opportunities for further research to explore the same product category in more depth or expand the scope to other product categories, thereby providing a more varied picture.
Enhancing the Added Value of Catfish through the Production and Development of Catfish Nuggets as an Alternative Food Product in Duwet Village, Tumpang District, Malang Regency Lestari, Baroroh; Suryanto, Bambang; Amanda, Tiara Estu; Kautzar, Galuh Zuhria; Oktora, Yekie Senja; Pratama, Cahyo Ramadhan
International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i4.104

Abstract

This Community Service Program (PkM) aims to enhance the added value of catfish by processing it into nuggets as an alternative food product in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the community partners include low innovation in fish processing, limited access to technology, and high unemployment among the productive age group. The activities were carried out through a series of stages including socialization, entrepreneurship training, production practice, provision of production equipment, and continuous mentoring. Evaluation methods were conducted before, during, and after the activities using interviews and questionnaires. The results of the program show that the community's skills have significantly improved, catfish nuggets were successfully developed with more hygienic and marketable quality, and entrepreneurial motivation emerged among participants. This program has a positive impact on community economic empowerment, creates new business opportunities, and supports the diversification of food products based on local potential.
Co-Authors Amanda, Tiara Estu Bambang Suryanto Baroroh Lestari Bidin, Rosmiza Djajanto, Ludfi Galuh Zuhria Kautzar Joni Dwi Pribadi Kusumasasti, Ika Lina Budiarti, Lina Lova, Evy Fajriantina Maskur Maskur Prakoso, Agung Suryo Pratama, Cahyo Ramadhan Rena Feri Wijayanti Sudarmiatin ‘Aini, Yulis Nurul