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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Wahana Pendidikan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research An Nuqud: Journal of Islamic Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
siregar, salim
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PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: STUDI PADA GENERASI Z Larasati, Dian Ayu; Siregar, Salim
An Nuqud Journal of Islamic Economics Vol 4 No 1 (2025): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v4i1.1932

Abstract

Social media has become an essential part of daily life, especially for Generation Z, who grew up alongside the advancement of digital technology. Platforms such as Instagram, TikTok, and YouTube not only serve as tools for communication and entertainment but also play a crucial role in influencing consumer purchasing decisions. Decisions that were once based on needs and logical considerations are now largely influenced by visual content, user reviews, and promotions carried out by influencers. This study aims to analyze the impact of social media on consumer purchasing decisions with a focus on Generation Z. The method used is a literature review of various scientific journals and relevant credible sources. The findings indicate that social media significantly affects every stage of the purchasing decision-making process, from information search and evaluation of alternatives to the act of purchasing. The study also reveals an increase in impulsive buying behavior triggered by product visualization and recommendations from digital figures. This article recommends enhancing digital and financial literacy among Generation Z to enable them to make wiser purchasing decisions based on thorough consideration.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Semen Tiga Roda di Kabupaten Karawang Ramgendi; Siregar, Salim
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4196

Abstract

This research aims to find out, analyze and explain how big the partial and simultaneous influence of Product Quality and Price is on the Purchase Decision of Tiga Roda Cement in Karawang Regency. The method used in this research is descriptive and verification research methods. This type of research is quantitative research. The population in this study focused on consumers of Tiga Roda cement products in the Karawang Regency area. The number of samples from this research was 225 people from consumers of Semen Tiga Roda using a purposive sampling technique. The analytical tool used in this research uses multiple linear regression analysis. The research results show that there is a partial or simultaneous influence between product quality and price on purchasing decisions for Tiga Roda Cement in Karawang Regency. The magnitude of the influence of product quality and price on purchasing decisions is 83.6%. Meanwhile, the influence of other variables outside the model is 16.4%.
Pengaruh  Promo Flash Sale dan Viral  Marketing terhadap  Keputusan Pembelian Produk Erigo Fardani, Efrian; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.311

Abstract

Indonesia has more than 275 million inhabitants. So that the number of internet users in Indonesia has increased every year. The Internet makes consumer behavior change. From doing shopping in person or face to face then changing to shopping online. the product category that Indonesians are most looking for when shopping online is the fashion and accessories category in 2021. Fashion is closely related to clothing, therefore clothing is a human need which is a tool to cover and protect the body. In this study discusses the effect of flash sale promos and viral marketing on purchasing decisions. This study discusses Erigo where the research object is Erigo's Instagram followers. This study uses path analysis with SPSS and Excel tools. The results showed that the influence of paris from flash sale promo and viral marking variables on purchasing decisions was 16.5% and 4% respectively with a total simultaneous effect of 20.5%. While the remaining 79.5% is influenced by other variables not examined. Keywords : flash sale promotion; viral marketing; purchase decisions.
Pengaruh Flash Sale dan Sistem Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian pada Pengikut Akun Sosial Media TikTok Shopee Indonesia Kadis, Tasya Salsabila; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.709

Abstract

In this study, the focus is on analyzing the influence of Flash Sale and Cash On Delivery (COD) on Purchase Decisions at the Shopee Indonesia marketplace. In carrying out this research the quantitative method was used along with descriptive and verification approaches. Primary data in the form of a questionnaire became a technique in collecting data in this study along with a purposive sampling technique. People who follow Shopee Indonesia social media accounts on the TikTok application make up a population in this study totaling 13.3 million which are then processed using the Isaacs-Michael formula to determine a sample of 384. In the success of this study using the help of SPSS 25 and Microsoft Excel 2019. Keywords: flash sale, cash on delivery (cod), purchase decision.
PENGARUH PEMBELIAN TIKET KERETA API ONLINE MELALUI APLIKASI KAI ACCESS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI KABUPATEN BEKASI Aprilia, Sopia; Siregar, Salim; Hawignyo, Hawignyo
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.30012

Abstract

Bertujuan untuk mengkaji pengaruh pembelian tiket kereta api online melalui aplikasi KAI Access dan kualitas pelayanan terhadap kepuasan pelanggan di Kabupaten Bekasi. Menggunakan metode deskriptif kuantitatif dengan teknik analisis regresi, korelasi, dan ANOVA. Hasil penelitian menjelaskan bahwa secara parsial pembelian tiket kereta api online pengaruh| signifikansi pada kepuasan pelanggan. Kualitas pelayanan secara parsial pengaruh| signifikansi pada kepuasan pelanggan. Secara bersamaan, pembelian tiket kereta api online dan kualitas pelayanan pengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH BRAND IMAGE DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROUGHNECK 1991 Gemilang Rachman, Putra; Siregar, Salim
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 4 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i4.2025.1650-1658

Abstract

Industri fesyen lokal semakin berkembang dengan persaingan yang ketat, terutama di platform e-commerce, di mana keputusan pembelian konsumen sangat dipengaruhi oleh citra merek (Brand Image) dan ulasan online atau Electronic Word of Mouth (EWOM). Namun, Roughneck 1991 masih tertinggal dibandingkan merek apparel lokal lainnya, sehingga diperlukan analisis mengenai faktor-faktor yang memengaruhi keputusan pembelian produk ini. Penelitian ini bertujuan untuk menguji pengaruh Brand Image dan EWOM terhadap keputusan pembelian produk Roughneck 1991. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear berganda, di mana data dikumpulkan melalui kuesioner dari 400 responden yang merupakan konsumen Roughneck 1991. Hasil penelitian menunjukkan bahwa Brand Image dan EWOM berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan kontribusi simultan sebesar 52%. Temuan ini mengindikasikan bahwa semakin baik citra merek dan ulasan yang diterima, semakin tinggi kemungkinan konsumen melakukan pembelian
Co-Authors Aprilia, Sopia Fardani, Efrian Gemilang Rachman, Putra Haryanto, Vianny Nabiilah Hawignyo, Hawignyo Kadis, Tasya Salsabila Karina Karina Larasati, Dian Ayu Nabawi, Muflih Permata Sukma, Indah Ramgendi Rizka Maulida Rizky Andriyanto, Muhammad Safitri, Wulan Sari Silawati, Rindy Zaelani, Ahmad