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Journal : Kemudi

The Strategy of the Indonesian Government in Implementing the Wonderful Indonesia Digital Diplomacy Program Muhammad Fahrizal; Rio Sundari; Muhammad Arsy Ash Shiddiqi; Faisyal Rani
Kemudi Vol 7 No 1 (2022): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.478 KB) | DOI: 10.31629/kemudi.v7i1.4814

Abstract

This paper analyzes the strategy of the Indonesian government in implementing the Wonderful Indonesia digital diplomacy program. This paper is analyzed using the concepts of digital diplomacy, multitrack diplomacy, and nation branding. The selection of these three concepts is due to the existence of Wonderful Indonesia as a tagline for Indonesian tourism branding which can be categorized as part of Indonesia's soft diplomacy. Meanwhile, the Indonesian government's strategies to attract foreign tourists were carried out by involving several shareholders which were in line with the concept of multitrack diplomacy. This research uses descriptive qualitative method or literature study. The purpose of this study is to analyze the strategy of the Indonesian government in promoting Indonesian tourism through digital diplomacy. This research provides an overview of Wonderful Indonesia and its marketing through digital media and other media and communications and ensures that Indonesia's tourism developments in 2011, 2013, 2015, 2017, and 2019. Based on the research results, it can be said that the Indonesian government, especially the Indonesian Ministry of Tourism and Creative Economy, by utilizing digital media as a means of diplomacy is considered to be time efficient and able to reach the market and echo the Wonderful Indonesia promotional message in the international sphere.
Israel’s Foreign Policy Interests in Normalizing Relations with Middle East Countries Rio Sundari; Suyastri, Cifebrima; Prayuda, Rendi; Rani, Faisyal
Kemudi Vol 8 No 1 (2023): Kemudi: Jurnal Ilmu Pemerintahan
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/kemudi.v8i1.5299

Abstract

This research aims to explain Israel's foreign policy interests in normalizing relations with Arab countries. Between 2020 and 2021, Israel concluded normalization agreements with 4 Arab countries (United Arab Emirates, Bahrain, Sudan, Morocco) announced and mediated by President Trump. Previously, in 1978, Egypt had already normalized relations with Israel by signing a peace agreement mediated by then US leader Jimmy Carter. In 1994, Jordan also followed in Egypt's footsteps to normalize relations with Israel in the Washington Declaration mediated by Bill Clinton. This research uses a descriptive qualitative research model approach in analyzed problems empirically. The qualitative approach used in this research is a type of literature study whose data sources are analyzed from books, journals and news protals that have a correlation with the research. The results of the study mentioned that the shift in the perspective of regional security to interests allowed the normalization of this relationship. However, this development does not mean that this normalization leads to peace and stability as the main goal. On the contrary, this diplomatic relationship is only an ulterior motive in carrying out interest mutualism to gain benefits, international status and global reputation that are more favorable to Israel.