Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Masyarakat Jamak Multicience Journal Of Human And Education (JAHE) TELL - US JOURNAL Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Pattipeilohy, Vascolino
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Role of Product Attributes and Price to Purchase Intentions for Oleh-Oleh Sago Tumbu Victor. R. Pattipeilohy; Stevanus. J. Gomies; Vascolino Pattipeilohy
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 5 No. 2 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p771-785

Abstract

The study examines the impact of product attributes and pricing on consumer purchase intentions for oleh-oleh sago tumbu, a traditional Maluku snack. It employs a quantitative approach with explanatory research design, focusing on the relationship between independent variables (product attributes and price) and the dependent variable (purchase intentions). Data from 120 respondents, patrons of specialty snack outlets in Ambon City, were collected using a 5-point Likert scale and analyzed through multiple regression analysis using SPSS 23. The findings highlight the significant positive influence of both product attributes and price on consumer purchase intentions. Recommendations include enhancing product packaging and labeling attractiveness while maintaining affordable pricing to stimulate
Co-Authors Ahmad Nusi Chyntia Imelda Tjokro Cynthia I Tjokro Cynthia I Tjokro FEBIYOLA WIJAYA FEBIYOLA WIJAYA Febiyola Wijaya Febiyola Wijaya Febiyola Wijaya, Febiyola Gomies, Stevanus J Gommies, Stevanus Johan Gylbert A Rumalatu Pattipeilohy, Victor Ringhard Sandanafu, Sally P Stevanus. J. Gomies Tousalwa, Carla Victor. R. Pattipeilohy