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Nafis, Muhammad
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Constructing the Meaning of Environmental Communication in Bagan Kuala's Marine Debris Crisis Zuhdi, Abdurrahman; Mustofa, Basri; Samudra, Muhammad Ilham; Mandasari, Erika; Nafis, Muhammad; Nazhim Harahap, Tuongku Muhammad
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26830

Abstract

AbstractThis study analyzes the construction of meaning in environmental communication within the marine debris crisis in Bagan Kuala Village, Serdang Bedagai Regency. The novelty of this research lies in its emphasis on the role of the family as the primary agent for instilling ecological values, moving beyond the structural approaches that have thus far been dominant. Using a qualitative case study method through participatory observation, in-depth interviews, and documentation, four main findings were identified: public misconceptions that waste in rivers strengthens the soil and that waste in the sea will disappear on its own; environmental communication that is merely ceremonial and unsustainable; differential meanings of waste among social groups; and community behavioral patterns reliant on external initiatives (dependency model). The study concludes that environmental communication strategies need to be directed into participatory and sustainable programs, with the family as the foundation for building independent ecological awareness. Keywords: environmental communication, family, marine debris, dependency behavior, ecological awareness
Co-Authors Achirda, Nur Al Musa, Akmalus Salam Amien, Muhammad Ari Tri Fitrianto Artamevia, Adella Vadia Ayunda, Berliana Dwi Azwar, Zainal Budiarti, Khairunnisa Arsy Chandra, Vegarico Dede Kurniawan Endang Pratiwi Erna Sariana Farok, Ahfas Syahdan Anwar Fathiyah, Zakiah Fawaid, Muhammad Fermansyah, Mahatir Muhammad Febi Firdaus Firdaus Hartono, Surya Hayah, Zahratul Julkawait Khairunnisa Khairunnisa Mandasari, Erika Martha, Nariza Adara Maulida, Maulida Mubarok, Ananda Nur Ichwan Mustofa, Basri Nasrullah Nasrullah Nazhim Harahap, Tuongku Muhammad Noor Safrina Poernareksa, Dwidya Putra, Muhammad Agustin Akhirul Rosyadi, Muhammad Dedy Sa'ud, Mohammad Ibnu Samudra, Muhammad Ilham Sigit PRASTOWO Widhy Tri Astuti Wisnalmawati Wisnalmawati Zahra, Ayu Fatimatus Zuhdi, Abdurrahman