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PENGELOLAAN DAN MONITORING DATABASED PELANGGAN DENGAN LITERASI FITUR MS. EXCEL PADA UMKM KRIPIK TEMPE SANAN RIZKY BAROKAH DI KOTA MALANG Sanita Dhakirah; Hilda Cahyani; Isnaini Nur Safitri; Aisyah Vanadia Rubianto; Novitasari
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4512

Abstract

In this modern era, doing business requires a marketing strategy to market a product. One good marketing method is to utilize a customer database. A database is a collection of data or information stored systematically. Meanwhile, the customer database is data that contains customer personal information, such as name, email, telephone number, age, gender, product search history, transaction history and other demographic and psychographic data. This database can be used to build and maintain a business, as well as establishing good relationships with customers. As Micro, Small and Medium Enterprises (MSMEs), the hope is that they can keep up with developments by becoming familiar with data. When you are data literate, it will make it easier for MSMEs to develop their business in this digital era. The customer database will help MSMEs reach more consumers. Utilizing data coupled with knowledge in processing customer databases is one of the keys to successfully managing a business. As an MSME actor, you must also be able to use data optimally. The Sanan tempeh chips center, as one of the areas in Malang City, is the center of a home industry that produces tempeh chips that are still surviving in this global era. The aim of this research is to help MSMEs to manage customer databases, business actors know and of course create the best business strategies
PELATIHAN USAHA KAWASAN PARIWISATA DI DESA TULUS BESAR, KECAMATAN TUMPANG, KABUPATEN MALANG Hilda Cahyani; Nadia Hanayeen; Alvin Nouval; Mariana Ulfah Hoesny; Sugeng Hariyanto
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6608

Abstract

This community service is aimed at accommodating the needs of the Tulus Besar village community, Tumpang District in improving the ability to manage natural tourist attractions and the potential of tourist villages in the Tulus Besar tourist village area by involving tourism business actors (travel agents) to increase tourist visits, both local and foreign. Participants in this training are tourism business actors in Tulus Besar village. Through this activity, it is hoped that there will be an increase in the economic value of tourism and arts potential as well as the quality of human resources for the managers of the tourist village through increasing the ability to manage tourist attractions and tourist villages owned by the Tulus Besar village community. This activity was carried out in five stages, namely planning (to find out the number of participants who are involved and the materials needed for the training), coordination to do a survey, survey with village officials and travel agents (to ensure the plans made are by needs), Focus Group Discussion, monitoring and evaluation (giving questionnaires to training participants regarding training implementation and materials).
PELATIHAN PENGELOLAAN DAN PEMASARAN PRODUK UMKM SEBAGAI PENDUKUNG USAHA KAWASAN PARIWISATA DI DESA DUWET, KECAMATAN TUMPANG, KABUPATEN MALANG Pritantina Yuni Lestari; Prima Beauty Kartikasari; Hilda Cahyani; Isnaini Nur Safitri; Aulia Nourma Putri; Siti Rohani
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6610

Abstract

This community service is aimed at accommodating the needs of tourism area business actors in Duwet Village in improving the management and marketing of MSME products through Focused Group Discussion (FGD). Participants in this activity are business actors in the tourism area in Duwet village, Malang. This activity is expected to improve the quality of MSME products in Duwet Village through product management and marketing, which then can be implemented to provide better services to visitors to the Duwet Village tourism area. This activity was carried out in some stages, namely planning (to find out the number of participants who were involved and the materials needed for the training), coordination with the related parties (representative of partner village members, travel agent, and tour guide) to ensure the plans made are in accordance with needs, preparation of Focused Group Discussion (FGD) materials, survey to the exact location in the partner village to ensure the prepared materials are suitable with the condition of the village, doing FGD with the, and evaluation which is giving questionnaires to the participants regarding the implementation and materials.
PENDAMPINGAN PENINGKATAN KAPASITAS PRODUKSI DAN KUALITAS PENGEMASAN MELALUI HIBAH MESIN PRESS DESA DUWET, KABUPATEN MALANG Alvin Nouval; Hilda Cahyani; Ellyn Eka Wahyu; Galuh Zuhria Kautzar; Cahyo Ramadhan Pratama
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.9015

Abstract

This community service program aims to provide assistance to members of the Dasa Wisma group in Duwet Village, Tumpang District, Malang Regency. The many local beverage products produced by residents of this village face challenges in production capacity and packaging quality. The manual packaging process still in use often results in untidy packaging, low durability, and less appealing product appearance. This situation not only hinders broader product marketing but also reduces competitiveness in the market. To address these issues, the procurement of cup and packaging sealing machines is an effective solution. These machines can speed up the packaging process while improving the quality and appeal of local products. This community service activity involves the procurement of cup and packaging sealing machines and guidance on their use for producers in Duwet Village, Tumpang District, Malang Regency. The provision of these tools can offer significant benefits, such as increasing packaging efficiency; ensuring tidier, stronger, and more visually appealing packaging; supporting product protection during distribution; enhancing product competitiveness in wider markets; and ensuring consistent packaging quality on an ongoing basis. With this solution, residents of Duwet Village can be more competitive while also boosting the economic growth of the local community.
An Analysis of Persuasive Language Found in TXTURE and Dr. Martens Instagram Advertisement Mohammad Andre Noer Kholis; Hilda Cahyani; Abdul Muqit
JLT Jurnal Linguistik Terapan JLT Volume 15 No 2, 2025
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jlt.v15i2.7548

Abstract

This thesis examines the persuasive language techniques used in Instagram advertisements by two leather shoe brands, TXTURE and Dr. Martens, from 2021 to 2023, highlighting how social media has transformed brand communication strategies. Using qualitative content analysis and a survey to assess audience perceptions, the study identifies a range of persuasive appeals—emotional, logical, and social—used in varying styles and frequencies by both brands. TXTURE primarily relies on suggestion (39.28%) and rationalization (33.14%), while Dr. Martens employs a broader array of techniques, with suggestion (51.31%) being most dominant, followed by displacement, identification, and conformity. The findings offer valuable insights into digital marketing strategies, particularly the use of persuasive language to boost audience engagement on social media platforms.
POLITEKNIK DAN EKOWISATA BERKELANJUTAN : STUDI KOLABORASI POLINEMA-POLIWANGI DAN MITRA INTERNASIONAL Alvin Nouval; Hilda Cahyani; Trias Rahardianto; Ratih Indri Hapsari
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.8979

Abstract

The purpose of this community service program is to enhance awareness and knowledge of biodiversity and geoecotourism in Banyuwangi through experiential learning. By engaging youth participants from diverse backgrounds, the program provides hands-on experiences in local environmental conservation efforts, including coral reef restoration and sustainable farming practices. Using experiential learning as the primary approach, the program allows participants to directly interact with the community and natural environment, ensuring that theoretical knowledge is applied in real-life contexts. The results of this program show that participants gained valuable insights into sustainable practices and contributed to the preservation of local ecosystems. Furthermore, the program emphasized the role of green technologies and design thinking in addressing environmental challenges, leaving a positive impact on both the participants and the local community. The success of the program highlights the effectiveness of combining academic knowledge with practical engagement to foster sustainable development.
PELATIHAN PEMANDU ACARA UNTUK MENDUKUNG PENYELENGGARAAN EVENT WISATA DI DESA TULUS BESAR Hilda Cahyani; Alvin Nouval; Pritantina Yuni Lestari; Mariana Ulfa Hoesny; Isnaini Nur Safitri
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.9008

Abstract

This community service program aimed to enhance the public speaking and event-guiding skills of local residents in Tulus Besar Village, Tumpang District, Malang Regency. The village holds significant natural and cultural tourism potential but lacks trained human resources capable of effectively promoting and managing tourism events. The program was carried out in five stages: planning, coordination with partners, interactive training, evaluation, and publication. A participatory approach involving discussions, simulations, and role-play activities was applied to improve the participants’ practical communication skills. The results indicated an increase in participants’ confidence and speaking competence in tourism contexts, despite several challenges, including limited participant numbers, basic technical facilities, and scheduling constraints. Based on the evaluation and literature review, the training proved effective in supporting community-based tourism development. Further action is recommended through advanced training, facility improvement, and integration with local art and cultural programs to ensure sustainability.
PELATIHAN PENGELOLAAN EVENT KESENIAN TARI DI DESA TULUS BESAR Isnaini Nur Safitri; Pritantina Yuni Lestari; Candrika Citra Sari; Tri Astuti Handayani; Hilda Cahyani; Titien Indrianti
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service is aimed at accommodating the needs of the Tulus Besar Village community, Tumpang District, in increasing their knowledge regarding dance event management in Tulus Besar Village by involving dance artists in Tulus Besar Village through the Dance Event Management Training. With this training, it is hoped that it can improve the quality of dance performances and the skills of dance artists in Tulus Besar Village in planning and managing performances sustainably. Participants in this training are dance artists and Tulus Besar village officials. Through this activity, it is hoped that there will be an increase both in knowledge also the economic value of tourism and arts potential. In addition, it is also hoped that the quality of human resources of dance artists and village officials can improve, especially in terms of the ability to manage sustainable dance performances. This activity will be carried out in seven stages, namely planning (to find out the number of participants and the materials needed), preparation and coordination with the proposing team and the village, socialization, event management training, periodic event mentoring, monitoring and evaluation (to get feedback and information from training participants), and the last is publication.
PELATIHAN PENGELOLAAN EVENT KESENIAN BANTENGAN DI DESA TULUS BESAR Pritantina Yuni Lestari; Hilda Cahyani; Sugeng Hariyanto; Tri Astuti Handayani; Dhimas Dwi Nugraha Hadistya; Mutia Dewi Hidayati
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.9634

Abstract

This community service program is designed to address the needs of the community of Tulus Besar Village, Tumpang District, in enhancing their capacity to manage Bantengan art events within the Tulus Besar tourism village area. The program involves local art practitioners to increase tourist visits, both domestic and international. The participants of this training are Bantengan art practitioners from Tulus Besar Village.Through this program, participants are expected to gain improved knowledge and skills in managing Bantengan art events, from the planning stage to the actual implementation of the events in Tulus Besar Village. The program will be carried out in seven stages: (1) planning (to identify the number of participants involved and the training materials required), (2) socialization, (3) coordination with village authorities and art practitioners (to ensure that the proposed plan aligns with community needs), (4) training, (5) mentoring, (6) monitoring and evaluation, and (7) publication.
Developing Digital Interactive Media for Writing Using LUMI for International Class Students Dyas Fairyndo Maesya Putri; Hilda Cahyani; Mariana Ulfa Hoesny
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 3 No. 5 (2026): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v3i5.12572

Abstract

This study aimed to develop interactive digital media for workplace writing using LUMI for International Class students at State Polytechnic of Malang. The study used Design and Development Research (DDR) and the ADDIE framework, which included five stages: analysis, design, development, implementation, and evaluation. The product, Clocked In: Workplace Writing Starts Here, was created using LUMI and H5P and covered eight workplace writing topics, such as job applications, professional emails, workplace instructions, meeting minutes, reports, and business pitch decks. The product was reviewed by a language expert and an IT expert and tested by 61 International Class students. The validation scores were 95.45% and 88.75%, while the user satisfaction score was 89.8%. The results showed that the media was valid and practical. Students also found the interactive activities, instant feedback, and repeated practice helpful for learning workplace writing independently.